Kristen Palm
O'Fallon,IL
Summary
Skilled Marketing professional with background in creating and implementing strategic marketing plans. Strengths include ability to drive brand growth, develop innovative campaigns, and cultivate partnerships. Recognized for transforming business objectives into successful marketing initiatives. Made significant contributions to boosting company visibility in previous roles.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist,
Engage Software
St. Louis, MO
04.2018 - 04.2025
- Led the development of comprehensive marketing and communications strategy for Engage Software, our four SaaS products, and multiple client brands.
- Developed campaigns to engage potential customers through multiple digital channels, including social media, email, search engine optimization, and pay-per-click.
- Implemented remarketing campaigns using Google Ads and other platforms to reach past visitors.
- Produced monthly reports analyzing key metrics, such as website traffic, lead generation, ROI, and more.
- Performed keyword research and developed SEO strategies to improve organic search rankings.
- Searched the competitive landscape to determine how to create unique, differentiated offerings within the digital landscape.
- Aided in development of customer engagement strategies, website design and operations support ensuring a consistent brand identity and messaging across all channels.
- Collaborated with external agencies leveraging their expertise to strengthen the marketing efforts
- Crafted marketing copy for diverse platforms including blog posts, social media, emails, and more.
- Delivered presentations at various tech conferences to engage industry professionals.
Managed vendor booth interactions, facilitating effective communication and relationship building. - Managed and maintained marketing project timelines and budgets for the Engage Software marketing team.
- Served as Project Manager for various client projects, where I managed their web development projects in addition to the aforementioned marketing campaigns, and maintained the monthly budget and timelines along with a team of 2-3 developers.
Digital Project Manager,
Nestle Purina PetCare
St. Louis, MO
07.2014 - 04.2018
- Developed and oversaw the overall digital marketing campaign timelines, including website developments, with internal and external stakeholders and agencies to ensure cohesiveness and on-time launch.
- Facilitated weekly scrum meetings to verify that individual deliverables met established targets
- Managed Amazon.com and Chewy.com content creation and updates, as well as the website maintenance for multiple brands, including Pro Plan, Beneful, Bella, Tidy Cats, and Fancy Feast.
- Managed the timing, security scanning, and QA of the brands' websites in preparation for launch of a new feature to coincide with the launch of a marketing campaign
- Assisted in the tree logic mapping, including legal and regulatory requirements, of the Pro Plan MyPlan customized quiz module for recommending a Pro Plan dog food to the end user.
- Created the application workflow for the Westminster Dog Show Bracket Challenge, sponsored by Pro Plan.
- Created the user journey for multiple Pro Plan online contests.
Marketing Director
Charlie's CarStar
Columbia, IL
05.2012 - 07.2014
- Led the marketing efforts, including building relationships with local businesses and insurance agents, and participated in community events, such as parades and festivals. Managed the full process to ensure we had all the supplies and workers needed.
- Created all advertising and collateral materials.
- Managed social media and edited the website.
Marketing Coordinator
Associated Physicians Group
O'Fallon, IL
09.2006 - 05.2012
- Planned and executed marketing initiatives, such as educational seminars, yearly fundraising efforts, and more.
- Served as a customer liaison for the knee pain relief program and worked with a web developer on a custom-built client management and communication platform.
- Wrote copy for the website, advertisements, press releases, and editorials.
- Worked with the web developer on the SEO and SEM campaigns.
- Managed social media
Education
Bachelor of Science - Marketing
Southeast Missouri State University
Cape Girardeau, MO12-2003
Skills
- Google Analytics
- Google Ads
- Google Search Console
- Google Tag Manager
- Google Business Profile Manager
- SEMRush
- AgencyAnalytics (aka MySEO Tool)
- Meta Business Suite
- Facebook Pages with connection to Instagram
- Sharpspring/Constant Contact
- HubSpot
- Website builders - Wix, Godaddy, DNN, and some WordPress
- Microsoft Office & Gsuite
Certification
- Google Analytics Certification
- Google Ads Certification
Volunteer Work
- Rotary Club ~ 2011-2012
- Hope Church Food Pantry ~ 2012-2014
- Partners for Pets, foster and kennel worker ~ 2024-2025
- Spencer Pet Rescue, Shelter Manager ~ 2025-present
Timeline
Digital Marketing Strategist,
Engage Software
04.2018 - 04.2025
Digital Project Manager,
Nestle Purina PetCare
07.2014 - 04.2018
Marketing Director
Charlie's CarStar
05.2012 - 07.2014
Marketing Coordinator
Associated Physicians Group
09.2006 - 05.2012
Bachelor of Science - Marketing
Southeast Missouri State University
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