Hi, I’m
Kristen Pulido
Digital Marketing Strategist
Tampa Bay,FL
Summary
Competent Digital Marketing Stategist with over 10 years of IT Channel sales and marketing experience in multi-faceted project leadership, product marketing, content creation and demand influence. Customer-centric with a passion for business growth. Demonstrated experience in leading strategic, integrated digital campaigns that support sales objectives. and maintain executive relationships. Creative, deadline-driven critical thinker with effective communication skills, professional demeanor and business acumen.
Overview
12
years of professional experience
5
Certifications
Work History
TSL Marketing
Director of Strategic Accounts
11.2021 - Current
Job overview
- Support variety of strategic technology clients in the IT Channel, ranging from SMB to Large Enterprise; OEMs, Solution Providers, MSPs, GSIs, ISVs, Distributors, etc
- Create go-to-market plans, identify KPIs, operationalize marketing’s impact on sales, and deliver purposeful, targeted deliverables and leads that bolster pipeline and demonstrate ROI
- Lead marketing campaign operations team for a $33B global supplier of hardware and software products
- Manage client's Marketing Operations projects ranging from data management initiatives to content creation and digital marketing campaigns
- Scope new priority projects with client to ensure appropriate budget and resources are allocated; create project roadmaps, action plans and timelines
- Facilitate client checkpoint calls, create agendas and recaps, document processes; communicate setbacks and resource constraints, provide possible solutions
- Lead internal/external strategy sessions; coordinate team of strategists and production SMEs to create deliverables such as landing pages, offers, drip campaigns, nurture workflows, lead scoring, etc
- Reconcile monthly client financials; forecast budget and resource allocation
- Facilitate HubSpot training for new client teams
TSL MarketingRemote
Sr. Marketing Project Manager
03.2019 - 11.2021
Job overview
- Implemented demand generation and brand awareness growth motions for Managed Services Providers, Solution Providers, VARs, SaaS companies and OEMs such as IBM, Veeam, NetApp, Cisco
- Executed integrated digital marketing campaigns that included website, paid ads, surveys, email marketing and content creation
- Managed marketing budgets to develop and execute marketing and sales plans for business segments
- Delivered stakeholder business review presentations, facilitated client calls, created agendas and recaps
- Coordinated internal production team and subject matter experts to deliver creative and strategic digital deliverables; resolve project roadblocks
- Worked with graphic designers and writers to establish theme and tone for content
TSL MarketingClearwater, FL
Channel Account Manager
10.2017 - 03.2019
Job overview
- ·Established and initiated B2B Tech business development and integrated marketing strategies based on company targets, product specifications, market data, and budget factors
- Navigated the complexities of working in the IT Channel and managing OEM and distributor relationships
- Effectively worked with clients to identify needs, set goals and assemble growth marketing plans that included: Search Engine Optimization, Web Dev & Design, Focus on UX, Conversion Rate Optimization, Content and Ultimate Offer Creation, Persona Targeting, Digital Ads
TD SYNNEX, HP Inc.
Sr. Product Manager
03.2015 - 04.2017
Job overview
- Managed $175M of annual revenue; accountable for sales growth and profitability
- Managed product life cycles and developed comprehensive, actionable marketing plans against a $1.5M annual vendor marketing investment
- Managed Print as a Service (PaaS) pilot program implementation; project flow and task timeline
- Grew HP Print line revenue 11% and Supplies 66% year over year
- Increased sales adoption 22% by creating and executing thorough marketing plans that included communication, events, video production, and sales incentives
- Increased online orders by 10% through pricing optimization
- Maximized vendor investment dollars by quickly proposing marketing plan adjustments based on business trends; increased partner MDF spend by 30% in 2016
- Analyzed and interpreted raw data points to uncover new business opportunities and presented to executives on product trends, performance and profitability; made go-forward recommendations
TD SYNNEX, IBM Software
Marketing Specialist
01.2013 - 03.2015
Job overview
- Provided consultation to IBM Partners on co-op marketing programs and acted as project manager to endorse and facilitate marketing funds requests
- Increased reseller marketing spend by 30% while maintaining leadership buy-in without authority
- Planned and executed vendor rebate-tied development fund projects driving 15% spike in SaaS and MSP revenue
- Managed quarterly campaigns for end-user lead generation; communicated progress and execution of campaign tactics with stakeholders; created innovative customer profiling method to target candidates for marketing adoption
TD SYNNEX, IBM Software
Product Sales Champion
03.2012 - 01.2013
Job overview
- Identified opportunities for resellers to grow their IBM Software practices though portfolio expansion
- Increased year on year team revenue growth by 11% from 2011 to 2012
- Generated $2M in incremental pipeline revenue my first year by engaging partners in demand generation marketing campaigns
- Closed an incremental $250K per quarter by advising resellers to leverage deal reg and rebate programs
- Worked with internal departments such as New Accounts, Credit and Sales to streamline business processes for a faster and smoother customer service experience
Adonai Public RelationsTampa, FL
Marketing Account Executive
06.2011 - 03.2012
Job overview
- Worked through brand identity and discovery process with clients
- Conducted market research to identify new opportunities and target markets
- Created and managed social media campaigns to increase brand engagement
- Demonstrated competencies in crafting Agency of Record and press releases, website content, collateral and social posts
- Continuously monitored online public relations to ensure the success of client programs
Education
Johnson & Wales UniversityProvidence, RI
Bachelor of Science from International Hotel & Tourism
2002
Sandler Sales InstituteTampa, FL
Certificate of Completion from Foundations of Selling
2009
University Of South FloridaTampa, FL
Meeting Planning Certificate Program
2008
Skills
- Digital Marketing Strategy & Planning
- Content Messaging and Enablement
- Effective Written and Verbal Communication
- Email Marketing
- Demand Generation
- Large Account Management
- Project Management
- Product Management
- Search Engine Marketing (SEM)
- Thought Leadership
Certification
- HubSpot Certifications: Inbound Marketing, Growth Driven Design, Marketing Software, CMS for Marketers, Contextual Marketing
Accomplishments
- Tampa Bay Business Journal “Up & Comer” Award Recipient, 30 Under 30, 2010
- Woman of the Year candidate for Leukemia & Lymphoma Society Suncoast Chapter - 2009
- Award Nominee for Hospitality and Community Service Young Professional of the Year - 2009
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Strategic Accounts
TSL Marketing
11.2021 - Current
Sr. Marketing Project Manager
TSL Marketing
03.2019 - 11.2021
Channel Account Manager
TSL Marketing
10.2017 - 03.2019
Sr. Product Manager
TD SYNNEX, HP Inc.
03.2015 - 04.2017
Marketing Specialist
TD SYNNEX, IBM Software
01.2013 - 03.2015
Product Sales Champion
TD SYNNEX, IBM Software
03.2012 - 01.2013
Marketing Account Executive
Adonai Public Relations
06.2011 - 03.2012
Johnson & Wales University
Bachelor of Science from International Hotel & Tourism
Sandler Sales Institute
Certificate of Completion from Foundations of Selling
University Of South Florida
Meeting Planning Certificate Program
Tools
- Platforms + Software: HubSpot Super User, Eloqua, Sharepoint, Tableau, Adobe, InVision, Salesforce, + MS 365, Teams
- Super User of: Adaptive Work, Asana, HubSpot, Typeform
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