KRISTEN RAIMO
Lyndhurst,Marketing Intern
Summary
Seasoned Director with background in strategic planning, team leadership, and performance optimization. Known for driving company growth by developing efficient operational strategies and fostering professional relationships. Demonstrated abilities in problem solving, decision making, and communication skills to influence key stakeholders. Proven record of delivering innovative solutions and achieving organizational goals.
Overview
8
8
years of professional experience
Work History
Director, Programmatic Planning
Horizon Media
New York, NY
01.2024 - Current
- Manage the day-to-day operations of the Programmatic Planning team to ensure consistent and high-quality client deliverables.
- Led the team in translating client goals into strategic media solutions that grow our clients' brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on a performance-based media and analytics-driven approach to client success.
- Used innovative media solutions to deliver on clients' goals, and evaluate the current health of client businesses via the analysis of relevant business metrics.
- Created strategic plans, budget forecasts, and financial models to drive business decisions.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Collaborated with senior leadership to set long-term objectives for the company.
- Advanced client relationships by maintaining a positive rapport, and championing trust through a thorough understanding of their business, and consistent delivery.
- Developed and maintained rapport and relationships with senior-level clients.
- Established relationships with vendors and suppliers to secure favorable terms for materials or services.
Associate Director Programmatic Planning
Horizon Media
New York, NY
03.2022 - Current
- Manages a team of 5+ senior planners, planners and assistant planners who run and manage programmatic campaigns for agency brands and clients
- Verticals for these brands include Financial Services, Travel, Luxury Retail, Automotive, CPG
- Manages all financial processes between the agency and addressable teams including actualizations, budget adjustments, campaign projections, tax processing, and vendor fees
- Responsible for building and overseeing all collateral for RFP/Tactical pitch decks, vendor 101, partner POVs, QBRs, Campaign Wrap-Ups, Client-facing summits, and internal case studies
- Frequently collaborates with other company-wide teams and leadership to create process documents and presentations, strategic campaign tactics, and finance consolidation
- Presents and creates all client-facing materials during strategy overviews, tactical recommendations, knowledge-sharing summits, thought leadership POVs and full year approaches
- Works in DSP, Viewability and Reporting platforms to manage reporting, actualizations, optimizations, campaign set-up and QA processes
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement
- Organized team activities to build camaraderie and foster pleasant workplace culture
Supervisor Programmatic Planner
Horizon Media
04.2021 - Current
- Responsible for managing 3 of the top spending programmatic advertisers at Horizon including Capital One ($69M in 2021), Safelite ($56M in 2021) and National Diamond Council ($10M in 2021)
- Lead and assist in managing and educating one senior planner, one planner and one assistant to support advertisers such as Great Wolf Lodge, Custom Ink, Starkist and more
- Frequently collaborates with other company-wide teams and leadership to create process documents, presentations, POVs on industry trends/topics, testing strategy and structure and finance consolidation
- Foster and maintain relationships with digital planning teams across the agency to ensure teams fully understand brand's marketing objectives/strategies
- Manage day-to-day relationships with internal buying, analytics, and planning teams responsible for campaign execution
- Foster client relationships and identify areas of opportunity for thought leadership or strategic expansion
Senior Programmatic Planner
Horizon Media
07.2019 - Current
- Primary planner on nine Capital One lines of business, managing day to day of over twenty-five campaigns and over $20 million dollars throughout the year
- Develops and presents strong and effective media plans based on established RTB and premium-programmatic strategies, as well as on custom research and test-and-learn processes
- Build and maintain strong relationships with digital planning teams to develop full-funnel strategic recommendations
- Coordinate and work with vendors, trading desk partners, HX internal buying and analytics team to ensure proper campaign set up, strong performance and develop weekly reporting and insights dashboard
- Foster client relationships and participate in weekly reporting calls to advise on strategy and recommendations to improve campaign performance
- Support business cases for current Horizon clients considering trading desk tests or new/increased investment
- Represent the Horizon Trading Desk's capabilities and advantages at client planning sessions, business development meetings, to new hires and other agency wide teams
- Function as a liaison to Horizon finance, contributing to forecasting and monthly reconciliation
- Oversee two planners and help to manage additional accounts such as Little Caesar's and RoC Skincare
Strategist
Varick
New York, NY
04.2018 - 07.2019
- Created strategic plans on programmatic offerings for new and current clients
- Directly responsible for completing RFPs, sales materials, and media plans for five sales representatives
- Responsible for creating sales and learning materials including: one-sheets and presentations that demonstrate the company's programmatic capabilities and partnerships
- Builds and assists in presenting pitch decks and comprehensive media plans for high level/budget clients up to $10 million
- Assisted in all facets of media campaigns from implementation, trading, reporting through final billing / invoicing, inclusive of weekly calls, reporting, wrap ups and QBRs
- Created a standard offering and products for the strategic planning team based on campaign data analysis
- Assisted and trained sales planners and coordinators on the team through open communication and a standardized training process
Media Planner
Maxus Global / Wavemaker
06.2017 - 04.2018
Assistant Media Planner
Maxus Global
New York, NY
07.2016 - 06.2017
Education
Bachelor of Science - Business Administration Concentration: Marketing
Marist CollegeAACSB International Accredited School of Management
Poughkeepsie, NY05.2016
Some College (No Degree) - International Study Abroad Program
Lorenzo De Medici
Florence, ItalySkills
- Verbal and written communication
- Cross-functional team leadership
- Sales management
- Strategies and goals
- Negotiation
- Media briefing
- Targeted messaging
- Media campaign implementation
- Consumer analysis
- Deliverables coordination
- Partnership support
- Spending evaluations
- Media strategy development
- Research and analysis
- New market research
- Media purchasing
- DSP Agnostic
- Strong presentation skills
Timeline
Director, Programmatic Planning
Horizon Media
01.2024 - Current
Associate Director Programmatic Planning
Horizon Media
03.2022 - Current
Supervisor Programmatic Planner
Horizon Media
04.2021 - Current
Senior Programmatic Planner
Horizon Media
07.2019 - Current
Strategist
Varick
04.2018 - 07.2019
Media Planner
Maxus Global / Wavemaker
06.2017 - 04.2018
Assistant Media Planner
Maxus Global
07.2016 - 06.2017
Bachelor of Science - Business Administration Concentration: Marketing
Marist CollegeAACSB International Accredited School of Management
Some College (No Degree) - International Study Abroad Program
Lorenzo De Medici
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