Kristen Rohder
Portland,OR
Summary
Creative and strategic Social Media Manager with 8+ years of experience developing engaging digital content, growing online communities, and helping businesses, nonprofits, artists, and entrepreneurs strengthen their brands through authentic storytelling. Skilled in social media strategy, photography, video production, copywriting, community management, and email marketing. Recognized for building lasting client relationships, translating brand vision into compelling content, and adapting quickly to evolving digital trends.
Overview
16
16
years of professional experience
Work History
Freelance Social Media Manager
On! Business Evolution
01.2018 - Current
- Develop and execute customized social media strategies for businesses, nonprofits, artists, and community organizations, helping clients build authentic brands and meaningful audience engagement.
- Highlights include:
- Manage social media marketing for 5–8 clients simultaneously.
- Produce 30–50 pieces of original content weekly, including Reels, Stories, photography, graphics, captions, and videos.
- Develop strategic content calendars across Instagram, Facebook, LinkedIn, Threads, X, Patreon, and client websites.
- Increase engagement through responsive community management and relationship-focused communication.
- Collaborate directly with business owners to refine messaging and strengthen brand identity.
- Design branded graphics using Canva and Adobe Lightroom.
- Create and distribute email newsletters through Mailchimp.
- Monitor social media trends and platform updates to maximize reach.
- Provide one-on-one coaching and ongoing social media training for clients.
- Industries Supported
- Food & Beverage
- Nonprofits
- Arts & Entertainment
- Audio Storytelling & Podcast Promotion
- Hair & Beauty
- Outdoor Markets & Community Events
Employee Engagement Specialist
YMCA of Columbia-Willamette
11.2016 - 06.2020
- Supported organization-wide employee engagement initiatives across multiple locations while coordinating onboarding, communications, training, and recruitment efforts.
- Key accomplishments:
- Facilitated monthly new employee orientations for groups of up to 30 employees.
- Created the organization's first online onboarding program.
- Coordinated leadership development training.
- Supported recruiting and hiring efforts.
- Assisted payroll operations serving more than 800 employees.
- Managed HR records while maintaining compliance.
- Collaborated across departments to improve employee communications.
Employee Benefits & Administrative Roles
YMCA of the USA
01.2012 - 01.2015
- Held progressively responsible administrative and communications positions supporting national employee benefits operations.
- Highlights:
- Coordinated benefits enrollment and employee communications.
- Assisted with marketing projects, blog content, and department video production.
- Planned meetings and organizational events.
- Managed databases and employee records.
- Improved administrative processes through workflow enhancements.
Assistant Play Lab Manager
Field Museum of Natural History
01.2011 - 01.2012
- Led volunteer training and daily operations.
- Created engaging educational experiences for young visitors.
- Supervised volunteers and coordinated guest experiences.
Education
Bachelor of Arts - Performance Art
Columbia College Chicago
Skills
- Social Media Strategy
- Content Creation
- Short-Form Video & Reels
- Photography
- Community Management
- Copywriting
- Brand Voice Development
- Content Calendars
- Email Marketing (Mailchimp)
- Client Consulting
- Analytics & Performance Monitoring
- Campaign Coordination
- Visual Storytelling
- Social Media Training
- Platforms
- Threads
- X (Twitter)
- Patreon
- Tools
- Canva
- Adobe Lightroom
- Mailchimp
- Meta Business Suite
- Sprout Social
- Plann
- InStories
- WordPress
- Microsoft & Google
- Microsoft Office
- Google Workspace
Timeline
Freelance Social Media Manager
On! Business Evolution
01.2018 - Current
Employee Engagement Specialist
YMCA of Columbia-Willamette
11.2016 - 06.2020
Employee Benefits & Administrative Roles
YMCA of the USA
01.2012 - 01.2015
Assistant Play Lab Manager
Field Museum of Natural History
01.2011 - 01.2012
Bachelor of Arts - Performance Art
Columbia College Chicago