Kristen Santos

I played a pivotal role in shaping the company's brand identity, elevating its presence through global events, and enhancing customer and partner engagement. I spearheaded strategic planning, management, and execution of global events, external review platforms and oversaw branded materials to ensure alignment and consistency.

Key Responsibilities:
ABM Campaign Management:
- Identified target based on ICP for certain verticals and planned a multi-channel strategy including SalesLoft cadences, LinkedIn outreach, Marketing emails and programmatic display to move outbound targets through the funnel to conversion.

Global Events Management:
- Developed and executed a comprehensive strategy for global events, including customer and industry events to increase brand awareness, thought leadership and generate revenue pipeline. Planning and managing all aspects of events, from inception to post-event evaluation.

Partnership Marketing:
- Identify new and collaborate with existing key partners to expand and amplify Hivebrite’s leadership content to new audiences and continue to build awareness through events and content.

Review Platforms:
- Managed all external review platforms, monitoring and responding to customer feedback in coordination with the Customer Success team and developed campaigns to encourage and amplify positive reviews.

- Collaborated with cross-functional teams to build marketing strategy and implement into channel executions ensuring alignment with company objectives, leveraging new product releases, and incorporating latest industry changes/news, etc.

- Led internal/external teams in developing and executing email marketing plan, localize content, and manage list segmentation for optimal reach.

- Directed design agency through development of brand guidelines to ensure comprehensive designs across all potential brand applications that are consistent with our brand perception goals.

- Directed design agency through development of brand guidelines to ensure comprehensive designs across all potential brand applications that are consistent with our brand perception goals accordingly.

- Owned event management, including pre- and post-event promotions, coordinating presence and all details that go into in-person and virtual events.

- Analyzed, developed and executed promotions/initiatives for the Budget Rental Car and Budget Truck brands; owning entire process from beginning to end by working with various partners and internal departments in leveraging brands and building brand affinity among consumers. This includes: event coordination, direct e-mail campaigns, collateral, website updates, promotional implementation and metrics measurement.

- Provided support on all campaigns including: ideation, research, analysis, offer/coupon creation, data gathering, communications, building presentations and tracking. Manage the process to ensure timely deployments of new campaigns.

- Maximized spending within budget including balancing every opportunity with the cost of each program, while continuing to implement process driven approach to improve efficiencies.

Participated in the execution of the annual marketing plans including:
- Assisting in the coordinating and writing of guidebooks and/or communications to restaurant locations for all brand marketing initiatives.
- Accountable for final distribution of all point of purchase materials, roll out guides and other marketing materials.
- Work collaboratively with field operations team to ensure smooth roll out of all marketing and promotions at store level.
- Coordinate with outside agencies/vendors on point of purchase materials.
- Manage and drive creative for individual restaurant marketing materials.
- Coordinate point of purchase materials for test markets.
- Process and track invoices for brand marketing budget.
- Coordinate with operations, franchise consultants, franchisees and construction on marketing materials and menu boards for new store openings and store remodels.

- Plan and coordinate and manage all of the giveaways, attire, booth personnel, and literature for multiple trade shows.
- Proofread, organize, and help execute the schedule for blog posts, e-blasts, and our social media presence.
- Assist in the vision of the ad design, negotiate rates for the ad insertions in multiple industry publications, as well as secure editorial opportunities that make sense with each issue’s featured content while also coinciding with our overall strategy.
- Conduct research, compile user data, and prepare sales trainings programs to
promote success in use of the company-wide CRM, Salesforce.