KRISTEN SASS

• Management of 64 Hallmark Accounts (Stores), both CHAIN and individual Store-level, across the US
• Exceed all assigned sales objectives by successfully selling - and executing - retail SKUs, Systems, Corporate Promotions
• Maximize wholesale figures for Hallmark Corporate
• Maximize retail sales in Independent Hallmark Stores
• Creation of webinars, tutorials and Product Selling Profiles
• HR assistance - candidate recruiting, training, management
• Collaborate with Regional Market Development Teams to identify remodel, re-sale and Corporate acquisition opportunities
• Leverage of historical sales and order reporting tools to forecast upcoming inventory needs
• SALES LEADER for all of Hallmark Corporation, 2022 and 2023

• Supported launch and maintenance of eCommerce (Seamless) platform for Global Corporation
• Managed SLA's across network including SLA breach resolution
• Authored SOPs to streamline case resolutions
• Identified operational deficiencies within retail technology, hindering sales
• Performed assessments of business operations, product lines and solutions to meet individual business needs
• Standardized technical operations reporting - reduced redundant efforts across multidisciplinary teams
• Carved new interdepartmental communication path to (efficiently) keep multiple teams informed on vital developments
• Built mutually-beneficial relationships with internal personnel, vendors and 3rd party contractors

• Built and launched successful E-commerce business (specializing in Amazon/FBA platform) utilizing both P1 and P3 fulfillment- as well as drop-shipping on targeted SKUs
• Solely launched a 10,000sq ft Distribution Center to streamline operations and logistics
• Head of all operations
• Large focus on HR Functions (payroll, benefits, staffing, recruiting)
• Management of business development, customer service, vendor and manufacturer relations
• Lead in re-negotiations with Vendors for more profitable terms
• Calculated and managed annual marketing/advertising budget
• Led market research on industry competition to identify rooms for growth
• Amazon Sponsored Ads (PPC) campaign design as well as organic/native Search Optimization tactics
• MSRP monitoring – data reporting on competitor violations – in order to maintain intended, healthy price points
• Monitored eCommerce market conditions to set accurate product price-points and ensure capitalization of profit
• Management of incoming and outgoing Inventory movements, both Domestic and Global.

• Lead on Account relations, sales efforts and key Account interactions (Corporate CEOs/CFOs of Fortune 500’s, similar)
• Directed creation of comprehensive RFP responses and inquiries
• Managed Contract renewals and renegotiation's
• Prepared detailed daily, weekly and monthly reporting for MGM Resorts Executive Team
• Successfully juggled multiple projects simultaneously to aid Executive (C-Suite) leaders

• Organized and executed successful events that exceeded client expectations.
• Developed effective sales strategies to promote products and drive revenue.
• Provided exceptional customer service and ensured customer satisfaction.
• Managed vendor relationships and coordinated procurement processes.
• Designed and implemented promotional campaigns to increase brand awareness and attract new customers.