Kristen Sheets
San Antonio,TX
Summary
Results-oriented sales leader with over 15 years of experience in driving revenue growth, managing sales teams, and developing strategic business relationships. I have proven expertise in SaaS, CPaaS, and AI technologies. I excel at navigating change and uncertainty while consistently focusing on delivering exceptional value to customers, partners, and stakeholders. I am action-oriented and known for addressing challenges directly. My approach balances determination with empathy, fostering a culture of trust, collaboration, and high performance.
Overview
15
15
years of professional experience
Work History
Commercial Sales Leader
Grammarly
01.2024 - Current
- Collaborated closely with HR and recruitment to build a net new team of 8 individual contributors.
- Created and implemented the onboarding experience for Commercial Sales.
- Developed prospecting strategies for a blended territory of acquisition and current customer opportunities.
- Collaborated with Demand Gen leaders and operationalized outbound sales motion.
- Increased the company average of self-sourced leads by 30%.
- Worked cross-functionally to create an AE and CSM playbook for collaboration.
- Worked cross-functionally to build a playbook for AE and BDR collaboration.
- Increased average deal size by 20%.
- 400% attainment.
Director of Sales
Sinch
01.2023 - 01.2024
- Managed a team consisting of 1 Sales Manager and 10 individual contributors, successfully steering the team towards consistent achievement of monthly sales targets.
- Pioneered the development and implementation of an outbound sales strategy, leading to an impressive 60% surge in outbound opportunities during the second quarter of 2023.
- Spearheaded cross-functional collaborations to introduce new product packages to the market, enhancing the company's product offerings and market competitiveness.
- Achieved remarkable results by optimizing the sales process: reduced time to close by 22% and increased average deal size by 20%, resulting in improved overall revenue generation.
- Demonstrated exceptional strategic acumen by expanding the company's market presence in the APAC region, solidifying its position and unlocking new growth opportunities.
- Led successful implementation of Sinch CPaaS cross-sell solutions, optimizing communication infrastructure and enhancing client engagement for seamless and effective messaging and voice services
Senior Sales Manager
Sinch
07.2022 - 01.2023
- Successfully led a team of 8 individual contributors based in the US, driving them to consistently achieve monthly performance goals.
- Identified and nurtured talented team members, resulting in their promotion to frontline leadership positions within the organization.
- Demonstrated versatility by assuming the responsibilities of VP and Director during periods when a direct leader was absent, ensuring seamless operations and maintaining team productivity. * Played a significant role in shaping the company's strategic direction by contributing to the 2023 annual planning process, collaborating with Sales, Marketing, and Product teams to define clear goals and roadmaps.
Sales Manager Account Executives
Sinch
10.2021 - 07.2022
- Successfully guided a team of 4 specialized Account Executives in the successful market introduction of two new offerings.
- Led efforts resulting in a substantial 55% boost in contract sales bookings for the "Email on Acid" product.
- Collaborated cross-functionally to develop comprehensive collateral, enhancing internal and customer-facing communication and understanding.
- Innovated training programs for "InboxReady" and "Email on Acid," fostering consistent product knowledge and expertise across the organization.
Mid Market - Sales Leader
Rackspace Technology
06.2018 - 10.2021
- Successfully led a team of 12 individual contributors in a dual role as a player coach, guiding and supporting the team while personally contributing to sales targets.
- Developed and executed comprehensive training programs and run books, enhancing team members skill sets and improving overall sales efficiency.
- Took on the responsibility of training and onboarding new hires, ensuring a smooth transition and accelerating their integration into the team.
- Pioneered the creation of a strategic framework for customer growth within a professional services organization, facilitating sustainable business expansion.
- Consistently exceeded personal sales targets, setting an exemplary standard for the team and contributing significantly to revenue generation.
Enterprise Sales Executive
Rackspace Technology
04.2017 - 01.2020
- Focused on install base growth within the Cloud Office Business Unit.
- Created a repeatable sales motion leveraging Power BI reports that quickly identified buying intent based on account activity.
- Created framework for using data to drive outbound activity that was adopted by the broader sales team.
- 130% attainment in 2017, 155% attainment in 2018, 190% attainment in 2019.
Cloud Specialist
Rackspace Technology
04.2016 - 04.2017
- Demonstrated expertise in the Rackspace Cloud Office Portfolio.
- Achieved success in closing both contract and transactional sales, showcasing versatility in different sales scenarios.
- Served as the subject matter expert (SME) for Google Apps, providing in-depth knowledge and guidance to internal teams and clients.
- Exceeded annual target. 142% of quota.
Online Sales Specialist
Rackspace Technology
02.2014 - 04.2016
- Demonstrated exceptional sales skills by efficiently converting qualified leads provided by the Lead Generation Team into closed-won deals within a single call.
- Collaborated closely with the Implementation Team to ensure a smooth and successful transition for customers, ensuring a seamless journey from sign-up to going live.
- Played a pivotal role as the Sales Subject Matter Expert (SME) for Support, providing valuable insights and guidance to enhance the support process and customer experience.
- Consistently achieved outstanding performance, earning recognition as a President's Club member every quarter for exceptional sales contributions.
Business Development Representative
Rackspace Technology
04.2013 - 02.2014
- Qualified customer projects to assure that Rackspace Hosting is the most appropriate fit.
- Leveraged chat, phone and site submissions to generate qualified leads.
- Passed leads to sales
- Quickly promoted after exceeding monthly goal every month to include ramp.
Sales Trainer
USAA
08.2010 - 04.2013
- Conducted comprehensive training sessions for new temporary hires, ensuring their proficiency in utilizing USAA's CRM Portal and equipping them with the necessary skills for success.
- Demonstrated best sales practices, empowering new hires to effectively cross-sell into various lines of business, expanding revenue opportunities.
- Innovatively introduced sales trainings and engaging sales challenges, fostering a culture of healthy competition within the organization and enhancing overall performance.
- Achieved a remarkable success rate, with 100% of the temporary hires under my guidance being offered permanent positions within the organization.
Education
Texas Lutheran University
07-2021
Antonian College Preparatory
08-1998
Skills
- Cross-Functional Team Leadership
- Enterprise Sales
- SaaS, Cloud and Infrastructure Sales
- Sales Process
- Forecasting Accuracy
- Go-to-Market Strategy
- Pipeline Generation
- Legal Negotiations
- Career Development
- CPaaS Sales
- MEDDIC, MEDDPICC, Challenger and Gap Sales Expertise
- Gen AI sales and leadership experience
Timeline
Commercial Sales Leader
Grammarly
01.2024 - Current
Director of Sales
Sinch
01.2023 - 01.2024
Senior Sales Manager
Sinch
07.2022 - 01.2023
Sales Manager Account Executives
Sinch
10.2021 - 07.2022
Mid Market - Sales Leader
Rackspace Technology
06.2018 - 10.2021
Enterprise Sales Executive
Rackspace Technology
04.2017 - 01.2020
Cloud Specialist
Rackspace Technology
04.2016 - 04.2017
Online Sales Specialist
Rackspace Technology
02.2014 - 04.2016
Business Development Representative
Rackspace Technology
04.2013 - 02.2014
Sales Trainer
USAA
08.2010 - 04.2013
Texas Lutheran University
Antonian College Preparatory
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