Summary
Overview
Work History
Skills
Timeline
Generic

Kristen Sheffield

Freeport

Summary

With over 15 years of experience in the retail and fashion industry, I am a passionate and driven leader who strives to deliver exceptional results and client experiences. As the General Manager at Ralph Lauren, I excel in building high performing teams and leveraging key metrics for strategic planning and execution of company initiatives, achieving 8M+ in yearly revenue. I also create a consistent client experience aligned to the RL brand expectations, and inspire my team to achieve our shared vision and goals. I value diversity, collaboration, and innovation, and I believe that these are the key elements of a successful and inclusive store culture. In my current role, I leverage my skills in merchandising, talent management, and technology to optimize the store operations and performance. I have direct responsibility for sourcing, recruiting, and retaining high-performing talent, and providing them with continuous feedback and coaching. I also champion the use of new technology to support new ways of selling and more ways to shop, and to drive business results.

Overview

13
13
years of professional experience

Work History

General Manager

Ralph Lauren
01.2023 - Current
  • Direct responsibility for sales and profit performance, ensuring sales & margin goals are met
  • Own strategic planning and execution of company initiatives, optimizing impact for store
  • Create a consistent customer experience aligned to RL brand expectations by setting a vision to inspire store team
  • Set talent strategy for store, building and developing a team with the customer at its core, who can deliver on vision
  • Source, recruit and retain high performing talent through continuous feedback and coaching
  • Educate and train team to build new skills and enhance capabilities
  • Champion use of new technology in support of New Ways of Selling techniques and More Ways to Shop to drive business result
  • Provide feedback to cross-functional partners, identifying high profit potential and category business trends for store market

Store Manager

SEPHORA
08.2020 - 01.2023
  • Develop strategies to maximize store sales potential by accurately forecasting sales, aligning staffing sales with the business trends and adjusting payroll accordingly
  • Utilize all available reporting to analyze business trends, create action plans and share opportunities with the store team
  • Coordinate with the appropriate partners to plan to minimize business risk and maximize business potential
  • Effectively execute and implement all company initiatives in a timely manner
  • Proactively recruit a diverse team who prioritize the client experience and provides world-class service; execute and oversees the full hiring process from interviews, offer letters, and background checks through onboarding
  • Develop and maintain a prevalent, positive culture based on Sephora's Values within the store

Store Manager

Bath & Body Works
06.2018 - 08.2020
  • Attract, hire, develop, inspire and retain top talent including the store leadership team
  • Teach, coach, and train to improve the success and selling potential of all associates
  • Effectively and fairly lead and drive high-performance of all associates
  • Set and reinforce clear and concise expectations, performance, results and accountability with all associates
  • Build highly satisfied and loyal customer base through engagement, conversion and gathering customer phone and e-mail information
  • Lead consistent focus on delivering emotionally engaging customer experiences
  • Partner with the members of the sales leadership team to support action plans that optimize results and ensure effective execution of operational activities
  • 2019 SES Winner

Boutique Team Leader

francesca's
08.2015 - 06.2018
  • Understands business drivers, how to maximize profitability, and ensure visual and operational standards are met consistently in the boutique
  • Drive business results by maximizing daily sales plans, managing expenses, and improving metrics through sales floor leadership, execution of francesca's training programs, and continuous coaching on and off the sales floor
  • Provide consistent developmental feedback that empowers and motivates team
  • Fosters a team environment using empathetic and engaging communication skills
  • Act as a liaison between the Boutique Team, Field, and corporate partners

Merchandising Manager

Victoria's Secret
06.2012 - 08.2015
  • Leading and demonstrating the company values within the store at all times
  • Leading the entire sales floor while assigned to the role of Customer Sales Lead (CSL) and ensuring the team is delivering the best buying environment for the customer
  • Gaining business insight by reviewing total store results daily, weekly and monthly and linking behaviors to actions
  • Upholding positive associate relations that lead to engagement in the brand and the team
  • Reinforcing store strategies to reduce shrink and build personal capabilities in asset protection
  • Effectively managing and controlling expenses
  • Leads execution of all store projects and compliance; including physical inventory, markdowns, re-tickets, and other non-selling related task

Skills

  • Leadership and Team Building
  • Operations Management
  • Project Management
  • Key Metrics
  • Problem Resolution
  • Inventory Control
  • P&L Management
  • Labor Cost Controls

Timeline

General Manager

Ralph Lauren
01.2023 - Current

Store Manager

SEPHORA
08.2020 - 01.2023

Store Manager

Bath & Body Works
06.2018 - 08.2020

Boutique Team Leader

francesca's
08.2015 - 06.2018

Merchandising Manager

Victoria's Secret
06.2012 - 08.2015
Kristen Sheffield