Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Kristen Varona

St. Petersburg

Summary

Results-oriented sales professional with eight years of experience driving revenue growth through innovative sales initiatives and data-driven strategies. Proven track record of exceeding sales targets by leveraging in-depth market analysis and customer insights. Adept at utilizing data to identify opportunities, optimize sales processes, and maximize profitability. Strong analytical skills combined with a deep understanding of sales dynamics, enabling effective decision-making and successful sales outcomes.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Key Account Manager

7 Eleven
10.2023 - Current
  • Manage the entire 7-Eleven business for the state of Florida with our 15 wholesaler partners for +1,200 stores
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Developed and delivered presentations to key point of contacts both internally and externally utilizing data-driven strategies achieved through Circana and PowerBI.
  • Facilitated strategic meetings with key stakeholders to communicate action plans to take to market.
  • Monitored competitor activity within the industry, adjusting strategies accordingly to maintain a competitive edge in key accounts management.

High End Sales Manager

Anheuser-Busch
09.2020 - 10.2023
  • Successfully manage a high-performing sales team of three professionals focusing behind our High-End Portfolio in both the On and Off Premise
  • Utilized advanced analytics tools to analyze market trends and customer behavior, enabling accurate sales forecasting and informed decision-making
  • Fostered a collaborative team environment by promoting open communication, sharing best practices, and conducting regular performance reviews to provide constructive feedback and drive individual and team growth
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.

Import Sales Manager

Anheuser-Busch
01.2019 - 09.2020
  • Oversee the On-Premise growth of the Belgian beer brands in the metro Miami market
  • Develop and sustain relationships with retailers and the AB wholesaler team.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

Sales Account Manager

Gold Coast Beverage Distributors
10.2016 - 12.2018
  • Developed and maintained relationships with on and off premise accounts in Miami
  • Accomplish timely and productive execution of sales plans and promotions at retail through features and point-of-sale materials
  • Maintained compliance with Quality Control through consistent product rotation on shelf
  • Ensured proper pricing to retailers and customers via promotions and quantity discounts.

Education

MBA - Business Administration

Florida International University
Miami, FL
08.2020

Bachelor’s - Psychology

Florida International University
Miami, FL
05.2016

Skills

  • Strategy Development
  • Data-driven Decision-Making
  • Data Analysis
  • Innovative Problem Solving
  • Data Visualization
  • Wholesaler Management
  • Retailer Experience

Websites

Certification

Lean Six Sigma White Belt Certification, Issued Aug 2021

Lean Six Sigma Yellow Belt Certification, Issued May 2019

Cicerone Certified Level 1, Issued Oct 2016

Timeline

Key Account Manager

7 Eleven
10.2023 - Current

High End Sales Manager

Anheuser-Busch
09.2020 - 10.2023

Import Sales Manager

Anheuser-Busch
01.2019 - 09.2020

Sales Account Manager

Gold Coast Beverage Distributors
10.2016 - 12.2018

MBA - Business Administration

Florida International University

Bachelor’s - Psychology

Florida International University

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Kristen Varona