KRISTEN WHITE
Denver,CO
Summary
I have never believed the best strategies begin with a campaign. They begin by listening deeply enough to understand the story an organization wants to tell—and the future it wants to create. As a Strategic Marketing & Communications Leader and Brand & Narrative Strategist, messaging is my playground. For more than two decades, I have partnered with organizations, entrepreneurs, authors, executives, and thought leaders to uncover opportunities, sharpen market positioning, and transform complex ideas into integrated marketing strategies, television and streaming productions, keynote presentations, books, documentaries, live experiences, executive thought leadership, and public relations initiatives that drive measurable business growth. I mentor leaders and organizations to find language that makes complex ideas instantly understandable and impossible to forget. As an intuitive strategist, I pay as much attention to what's unsaid as what's said—that's often where the real story lives. Remove personal pronoun listen deeply to uncover the stories, patterns, and possibilities within people, brands, and organizations that they often can't see for themselves, then transform those insights into narrative strategy, authentic positioning, audience experiences, and brand ecosystems that build trust, inspire action, and create lasting influence. My career spans broadcast journalism, Hollywood film marketing, television production, live events, executive communications, public relations, and entrepreneurial media, but the work has always been remarkably consistent. I see patterns others miss. I connect ideas that appear unrelated. I believe the best ideas emerge when strategy, creativity, and collaboration have equal seats at the table, and I thrive leading teams, mentoring talent, and transforming bold ideas into meaningful business results.
Overview
37
37
years of professional experience
Work History
Strategic Marketing & Communications Leader
ORANGE CAT MEDIA & MARKETING
Denver, CO
01.2010 - Current
- Lead strategic marketing, brand strategy, integrated communications, creative initiatives, and business growth for entrepreneurs, executives, authors, and organizations.
- Architect integrated brand ecosystems by aligning client objectives, audience insights, messaging, creative direction, public relations, digital platforms, automation, and marketing execution into cohesive strategies that strengthen brands, elevate executive visibility, and accelerate growth.
- Partner directly with clients throughout the entire engagement—from business development and discovery through strategy, narrative development, creative direction, execution, launch, analytics, and optimization—aligning client objectives, audience insights, and long-term vision into cohesive brand ecosystems, compelling experiences, and measurable results.
- Launched businesses and branded lifestyle ventures from concept to market, achieving approximately $40,000 in monthly revenue through strategic positioning, offer development, and integrated marketing.
- Directed multidisciplinary teams across strategy, copywriting, design, web development, video production, public relations, and digital marketing from concept through launch, ensuring cohesive execution.
- Mentored business leaders, entrepreneurs, authors, and subject matter experts to clarify vision, strengthen strategic narratives, and develop compelling keynote presentations and media experiences.
- Coordinated press releases and media outreach for product launches.
- Crafted compelling content for websites, blogs, and newsletters.
- Led team meetings to brainstorm innovative marketing strategies.
- Collaborated with clients to refine messaging and branding elements.
- Coordinated media relations activities such as writing press releases, drafting speeches, and preparing media kits.
- Oversaw website content updates to ensure accuracy in messaging across all digital platforms.
- Designed creative visuals that supported messaging objectives in both print and digital mediums.
- Provided strategic guidance on external communications campaigns to maximize visibility of the organization's mission and values.
- Conducted interviews with industry experts to create thought leadership pieces that could be used internally or externally.
- Prepared or delivered speeches to further public relations objectives.
- Wrote press releases or other media communications to promote clients.
Lead Event Manager
Orange Cat - Rock the Stage, Page and Screen
Denver, Colorado
09.2016 - 11.2023
- Created and executive produced 'Rock the Stage: Page & Screen' at Las Vegas Palms Resort, integrating audience experience design with multimedia storytelling.
- Captured over 100 on-camera client testimonials showcasing business growth and professional transformation.
- Organized live events in Las Vegas to enhance public speaking skills and professional video creation, managing audience casting and training speakers.
- Directed script writing and provided on-stage coaching to elevate performance for live and recorded productions.
- Oversaw project management, coordinating teams, audience casting, and venue logistics for timely event delivery.
- Mentored emerging talent in performance techniques and industry best practices to foster skill development.
- Evaluated industry trends for TEDx to inform strategic direction and content development.
- Coordinated cross-functional teams to ensure high-quality results within strict timelines.
Creative Director
Orange Cat - TV Series Development
Denver, Colorado
07.2020 - 07.2022
- Developed 30 television series concepts by translating literary works into engaging narratives.
- Developed innovative concepts for original television series and pilots.
- Reviewed scripts to provide constructive feedback and guidance to writers.
- Cultivated long-term relationships with existing clients through consistent communication efforts .
- Created visual pitch decks for television and streaming development consideration.
- Presented materials to entertainment industry executives, effectively showcasing series concepts.
- Engaged industry stakeholders by converting literary works into compelling television pitches.
Executive Producer, Director & Host
Orange Cat- Entrepreneurial Media
Denver, Colorado
01.2012 - 01.2017
- Executed conception, writing, direction, production, distribution, and hosting of three original series: Mandala (2016) Amazon, The Ripple Effect (2012-2020) Sinclair Broadcasting, Ask My Doctor TV (2015) Charter Communications, plus Shamanic Trekker documentary (2017) available on Amazon Prime.
- Crafted strategic marketing & distribution for media initiatives that elevated brand visibility and audience interaction.
- Facilitated cross-functional collaboration to synchronize content strategies across all production objectives and distribution platforms.
- Supervised project timelines and resource distribution for several concurrent media campaigns.
- Managed budget allocation processes for media activities to maximize resource efficiency and reach.
Reporter / Morning Anchor
KDNL-TV (ABC)
St. Louis, USA
04.1998 - 09.2001
- Produced and wrote compelling stories under daily deadlines, translating complex issues for wider audiences.
- Conducted interviews with executives, physicians, public officials, celebrities, and community leaders.
- Collaborated with producers and editors to develop engaging narratives for television and online content.
- Attended press conferences to gather firsthand information for accurate reporting.
Reporter
WPTV-TV (NBC)
West Palm Beach, USA
12.1994 - 05.1996
- Researched local news stories for coverage on multiple platforms.
- Conducted interviews with community members and experts for news segments.
- Wrote clear and engaging scripts for television broadcasts.
Reporter
WPEC-TV (CBS)
West Palm Beach, USA
09.1993 - 12.1994
- Reported on breaking news and community events for local television audience.
- Researched topics thoroughly to ensure accurate and timely news coverage.
- Collaborated with producers to develop engaging story ideas and segments.
Special Projects Producer
KTSP-TV (now FOX 10)
Phoenix, USA
09.1992 - 08.1993
- Created special projects for local news segments and community outreach initiatives.
- Coordinated logistics for on-location shoots and live broadcasts across the region.
- Collaborated with reporters to develop compelling story ideas and engaging content.
Anchor | Reporter
Southwinds ASU Cable
Tempe, USA
09.1991 - 05.1992
- Conducted interviews with guests, highlighting key topics and insights.
- Prepared scripts and outlines for daily programming segments effectively.
- Participated in production meetings to discuss upcoming shows and topics of interest.
Film Marketing
Largo Entertainment
Los Angeles, USA
01.1990 - 01.1991
- Coordinated theatrical marketing initiatives for major film launches, increasing audience engagement for titles like Point Break and Edward Scissorhands.
- Collaborated with marketing team to design promotional campaigns for upcoming releases.
- Managed media buys and PR campaigns to maximize visibility during product launches.
- Worked closely with marketing team on strategic launch plans and promotional initiatives.
Co-Founder & Brand Strategist
Wanderlusty Woman
01.2024 - Current
- Co-founded lifestyle e-commerce brand, emphasizing global travel and artisan craftsmanship to create unique customer offerings.
- Led brand strategy, merchandising, digital marketing, partnerships, and customer experience initiatives, enhancing go-to-market effectiveness across digital and retail channels.
- Managed social media accounts to enhance brand visibility.
- Coordinated partnerships with local businesses for travel experiences.
- Developed engaging travel content for diverse audiences.
Founder | Author | Leadership Coach
The Energy School
01.2006 - 01.2010
- Founded boutique wellness and education center, providing coaching, workshops, and transformational learning experiences that empowered clients.
- Authored Mystic in a Minivan, identifying opportunity for authors, speakers, and entrepreneurs to enhance authority through online video and digital media, leading to establishment of White Media Agency in 2010.
Founder & Owner
Art & Accents
01.2000 - 01.2005
- Founded and operated retail and wholesale fine art gallery specializing in original artwork and vintage French posters, providing unique art solutions to diverse clientele.
- Produced designer showcase events and developed wholesale partnerships, building and selling the business while enhancing customer experience and expertise in experiential retail, merchandising, and event marketing.
- Managed procurement of unique art pieces and home accents for diverse clientele.
- Established creative vision and direction for Art & Accents brand identity.
- Developed and implemented marketing strategies to enhance product visibility.
Adjunct Professor, Communications
Webster University
St. Louis, USA
01.2015 - 12.2015
- Mentored undergraduate students in storytelling, presentation, writing, and strategic communication, equipping them with skills for successful careers in media, communications, and business.
- St. Louis, Missouri
- Developed course materials for undergraduate and graduate-level classes.
- Delivered engaging lectures on diverse subjects in communication and media studies.
- Evaluated student performance through assignments, exams, and class participation.
Education
Professional Program - Television Writing
UCLA Extension
Los Angeles, California01-2023
Graduate Studies - Mass Communication / Journalism
Arizona State University – Walter Cronkite School of Journalism and Mass Communication
Tempe, Arizona01-1993
Bachelor of Science - Business Administration (Marketing Emphasis)
University of Arizona
Tucson, Arizona01-1990
Skills
- Strategic marketing and brand strategy
- Integrated marketing communications
- Experiential marketing and audience experience design
- Creative direction and storytelling
- Market analysis and trends analysis
- Media strategy and media relations
- Client engagement and partnerships
- Cross-functional leadership and team leadership
- Thought leadership and strategic visioning
- Stakeholder engagement and strategic communications
- Content development and creation
- Public speaking and workshop facilitation
- Podcast production and multimedia storytelling
- Editorial planning and press release writing
Awards Recognition
- Featured in Entrepreneur United Kingdom, Visionary, High-Impact Founder, 202
- Emmy Award nominee, southeast regional television journalism
- Stevie Awards, coaching excellence, leadership, and innovation
- Aurora Awards, excellence in television and media production
- Best Reporter, Society of Professional Journalists
- Volunteer of The Year, Junior League STL, work with the Foster Care Coalition
Professional Development
- World Coach Institute, Certified Life Coach, 2008
- World Coach Institute, Advanced Leadership Coach Training, 2009
- International Coach Federation (ICF), Professional Member, 2008-2016
Timeline
Co-Founder & Brand Strategist
Wanderlusty Woman
01.2024 - Current
Creative Director
Orange Cat - TV Series Development
07.2020 - 07.2022
Lead Event Manager
Orange Cat - Rock the Stage, Page and Screen
09.2016 - 11.2023
Adjunct Professor, Communications
Webster University
01.2015 - 12.2015
Executive Producer, Director & Host
Orange Cat- Entrepreneurial Media
01.2012 - 01.2017
Strategic Marketing & Communications Leader
ORANGE CAT MEDIA & MARKETING
01.2010 - Current
Founder | Author | Leadership Coach
The Energy School
01.2006 - 01.2010
Founder & Owner
Art & Accents
01.2000 - 01.2005
Reporter / Morning Anchor
KDNL-TV (ABC)
04.1998 - 09.2001
Reporter
WPTV-TV (NBC)
12.1994 - 05.1996
Reporter
WPEC-TV (CBS)
09.1993 - 12.1994
Special Projects Producer
KTSP-TV (now FOX 10)
09.1992 - 08.1993
Anchor | Reporter
Southwinds ASU Cable
09.1991 - 05.1992
Film Marketing
Largo Entertainment
01.1990 - 01.1991
Professional Program - Television Writing
UCLA Extension
Graduate Studies - Mass Communication / Journalism
Arizona State University – Walter Cronkite School of Journalism and Mass Communication
Bachelor of Science - Business Administration (Marketing Emphasis)
University of Arizona