Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Patents
Board Experience
HOBBIES
Timeline
Generic

KRISTEN D. KNIGHT

Lehi,UT

Summary

Senior Executive with more than 30 years of experience in consumer goods, direct sales, personal care, technology, wellness and nutrition. Kristen is exceptional in her role of leading product management, strategic marketing, stakeholder engagement, and cross-functional coordination to steward large-scale innovation and growth from ideation to execution. She is known as a visionary, innovator, and creative problem solver constantly inventing new ways to grow, scale, and adapt to meet the changing needs of global markets, customers, and partners in a variety of environments.


She is an energetic leader capable of nurturing strong strategic partnerships through exceptional communication and presentation skills. Kristen also has a rare skill set in experience design from customer journey mapping, to value proposition definition, to experience touch points, and satisfaction innovation including adapting or creating products and promotions to maximize growth.

Overview

19
19
years of professional experience

Work History

Chief Product Officer / Co-founder

ATMOS Fragrance
01.2022 - Current
    • Co-creator of the business plan, product strategy and pitch that lead to successful investor funding and initial start-up company concept.
    • Lead the definition of value-proposition, target market, channel development and other strategic decisions for the brand.
    • Directed the creation of two brands and three buckets of product: 1) IOT smart home luxury fragrance devices, 2) Digital platform and user app to create a wholistic intuitive fragrance experience, 3) various collections of mood and memory-enhancing clean fragrance for the home.
    • Worked with partners to build out the budget, team, vendor relationships, profitability structure, pricing, naming, branding, and anything else needed to get the company moving.
    • Drove all digital features, infrastructure strategy, data and platform strategies.
    • Helped shape the omnichannel marketing approach and plans while building out channel partnership & collab offerings, relationships and contracts.
    • Named inventor on all Atmos patents.

Sr. Exec. Consultant Marketing, Product & Strategy

KKnight Consulting
04.2021 - Current
  • Often acting as fractional CMO or marketing strategist, consulted with companies in Direct Sales and CPG industries, providing executive-level product management, sales, marketing, and experience design services.
  • Assisted and led clients to define their ideal markets, shape brand, product portfolio, value proposition, talent pools, pricing, packaging, promotions, budgets, incentive systems, messaging, and omnichannel marketing plans to maximize profitability and growth.
  • Stewarded marketing, sponsorship recruitment and retention, and strategic planning.
  • Recent clients include; Younique, Kalaia Skin Care, Pura Home Fragrances, Savvi Athleisure Wear, PawTree, Mannatech, Vasayo, and Kyani.

Sr. Vice President – Global Product Management & Marketing

Young Living Essential Oils
05.2019 - 02.2021
    • Directed the global product management, product marketing, and education teams to drive growth of the $2.2b dollar product portfolio.
    • Pioneered an award-winning portfolio of toxin-free health, home, personal care, and beauty products in over 50 countries.
    • Led teams to help create next-level value proposition, product positioning, target market strategy, category strategy, marketing messaging, feature/benefit offerings, ingredient sourcing story, global launch calendars, international market collaboration, rebranding initiatives, development process guidelines, pricing and forecast strategies, profitability and promotional practices-all of which have played a key role in Young Living achieving $400m growth in 2020 (reaching $2.2b)—their best year ever.

Vice President – Global CX Design & Loyalty

Nu Skin Enterprises
06.2017 - 05.2019
  • Developed and led the customer journey and experience strategy, guidelines, design elements, and initiatives that help drive LTV, customer acquisition, and retention around the globe.
  • Created and trained CX standards, guidelines, and tools to arm each of Nu Skin's 5000+ employees to up-level customer experience.
  • Grew new customer acquisition by 26% YOY, total order volume by 9% YOY, and active customers per sales leader by 21% YOY.
  • Curated and deployed the new Enjoy customer loyalty and incentive program to help increase retention and profitability.

Director – Global Communications & Content Strategy

Nu Skin Enterprises
06.2017 - 01.2018
  • Directed global marketing messaging, communications, and omnichannel content strategy for major product initiatives across the entire product portfolio as well as for major campaigns like compensation and customer loyalty programs
  • Coordinated and guided marketing messaging and content with regional marketers across the globe to help maintain brand and messaging standards and drive customer engagement and sales
  • Shaped the success of products like the LumiSpa device which sold over $278,000,000 in its first 10 months and continues to be a major revenue driver for Nu Skin.

SVP Client Success & Community

Needle.com
05.2016 - 06.2017
  • Directed product management and marketing for Needle high-touch, retail expert chat systems
  • Crafted product offering and design, marketing message, pitch, deal structure, product packaging, implementation process for online retailers like Coach Handbags, Urban Outfitters, Moving Comfort, etc
  • Worked with PR to create “news-worthy” events like the Mobile Chat Center bus which created press placement around the country.

Vice President Product Management

Kynetx
05.2009 - 01.2010
  • Directed all product marketing-related activities for the Kynetx technology product family. Responsibilities included market research, product strategy, and specs, pricing, messaging, packaging.
  • Worked with business development team to customize products for major clients like Axiom Data Services and Dunn & Bradstreet.
  • Executed all aspects of developer seminars and major yearly conferences.

Sr. Dir. Product Marketing - Global Personal Care

Nu Skin Enterprises Inc
07.2005 - 05.2009
  • Directed strategy, product management, and marketing for the $900 million global Nu Skin Personal Care product portfolio, including the development and positioning of the AgeLOC skin care line and AgeLOC Galvanic spa, both integral factors in the 500%+ increase in shareholder value over the last few years.
  • Responsibilities include market research, product feature decisions and development, pricing, positioning, collateral, promotion, product training, personal speaking and sales at events as well as marketing strategy and programs for international markets.
  • Worked closely with distributors throughout globe to create programs and business models to help increase consumption of Nu Skin Personal Care products.
  • Was also over the Americans & Europe Product Marketing during tenure at Nu Skin. Helped shape programs, promotions, marketing tools, sponsorship kits and more for distributors in my region. Helped launch markets in emerging countries like Israel and Russia and new initiatives that resulted in a double-digit growth in existing markets.

Education

Master of Organizational Behavior – M.O.B. - Specialized M.B.A. in Organizational Leadership & Strategy

BYU
Provo, UT
04.1998

Bachelor of Science, Fashion Merchandising, emphasis in Advertising -

BYU
Provo, UT
04.1990

Study Abroad – French & Art History -

Université De Neuchâtel, Switzerland
Neuchâtel, Switzerland
08.1986

Skills

  • Sales & Marketing
  • Product Management
  • Strategy
  • Experience Design
  • Omnichannel Marketing
  • Direct Sales
  • CPG
  • Growth & Profitability
  • Microsoft Office
  • Google Suite
  • ChatGPT
  • Strategic Visioning
  • Cross Functional Leadership
  • Training & Public Speaking

Accomplishments

  • Lead the team that won the Good Housekeeping Parenting Award 2022 for the product, Feather the Owl Diffuser from Young Living Essential Oils
  • Voted one of “30 Women to Watch” in 2010 by Utah Business Magazine
  • Awarded the v100 Award in 2008 and 2009 = “The 100 professionals most likely to build a successful entrepreneurial company” by vSpring Capital.

Patents

  • Current & Pending Patents: 9191615; 63/467,781

Board Experience

  • Kyani Health & Beauty, Board Member, 05/2022-12/2022
  • University of Utah, College of Nursing, Board Member, 2018-2023

HOBBIES

Hiking, Interior Design, Dog Training, Fiction Writing

Burning Zozo, audiobook podcast by Kristen Knight:  https://open.spotify.com/show/4cTLJQ0hrHMQOgz7ob1Scb

Timeline

Chief Product Officer / Co-founder

ATMOS Fragrance
01.2022 - Current

Sr. Exec. Consultant Marketing, Product & Strategy

KKnight Consulting
04.2021 - Current

Sr. Vice President – Global Product Management & Marketing

Young Living Essential Oils
05.2019 - 02.2021

Vice President – Global CX Design & Loyalty

Nu Skin Enterprises
06.2017 - 05.2019

Director – Global Communications & Content Strategy

Nu Skin Enterprises
06.2017 - 01.2018

SVP Client Success & Community

Needle.com
05.2016 - 06.2017

Vice President Product Management

Kynetx
05.2009 - 01.2010

Sr. Dir. Product Marketing - Global Personal Care

Nu Skin Enterprises Inc
07.2005 - 05.2009

Master of Organizational Behavior – M.O.B. - Specialized M.B.A. in Organizational Leadership & Strategy

BYU

Bachelor of Science, Fashion Merchandising, emphasis in Advertising -

BYU

Study Abroad – French & Art History -

Université De Neuchâtel, Switzerland

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