Adobe Creative Suite
Kristen M Wieder
Marketing Consultant
Allentown,PA
Summary
Successful Digital Marketing Specialist and professional photographer skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Social Media Specialist
Jefferson Hospital, Body And Beauty Lab
Philadelphia, PA
01.2018 - 01.2020
- Developed strategic social media.
- Planned and executed all photo shoots.
- Implemented paid marketing plans.
- Worked with influencers and bloggers on social campaigns.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Analyzed and reported social media and online marketing campaign results.
- Produced blog posts, pay-per-click ads, and promotional content.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
Director of Marketing
Brandon Green Brokerage Holdings
Washington, DC
01.2016 - 01.2020
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Produced and edited weekly podcast.
- Designed all graphics for web, print and social.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Produced weekly podcast
- Developed project budgets and managed production costs.
- Orchestrated license agreements for music and footage, talent releases and distribution contracts.
Digital Marketing Consultant
Kristen Merie Wieder
Allentown, PA
01.2015 - Current
- Digital consultant and professional photography for various up and coming and established brands and companies
- Developed branding design for various brands in an array of industries.
- Professional photography services for social media, website and advertising.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Optimized social media channels and web pages to improve SEO and usability.
Photography and Digital Marketing Instructor
Historic Bethlehem Museums And Sites
Bethlehem, PA
01.2015 - Current
- Of continuing education workshops for entrepreneurs.
- Developed various courses and lesson plans for each workshop based on brand and lifestyle photography and social media management.
Social Media Specialist | In House Photographer
Folino Estate Winery And Vineyard
Kutztown, PA
02.2021 - 07.2021
- Identified appropriate marketing channels and target customers for campaigns.
- Optimized advertising efforts by developing content for media relations and corporate communications.
- Wrote engaging and successful marketing, advertising and website copy.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Exceeded sales goals 80% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
- Planned and prepared for on-location and studio shoots.
- Developed long and short-term business needs while driving customer feedback for process improvements.
- Performed advanced computer processing of images for assignments.
Education
Ph.D. - Media
Columbia University
New York, NY 08.2021 - Current
Master of Arts - Digital Communications And Media
The New School
New York, NY 08.2018 - 05.2020
Associate of Science - Dual Degree in Psychology And Communications
Muhlenberg College
Allentown, PA 08.2011 - 01.2015
Skills
Project Management
Communication and writing skills
Calculating ROI
Data Analytics
Web analytics
Marketing Strategies
Revenue Generation
Strategic planning
Brand strategy
Campaign execution
Digital media
SEO
Graphic design
Multi-channel marketing
Email marketing campaigns
Customer engagement
Adobe Creative Suite
Software
Squarespace
Tiktok
Timeline
Ph.D. - Media
Columbia University
08.2021 - Current
Social Media Specialist | In House Photographer
Folino Estate Winery And Vineyard
02.2021 - 07.2021
Master of Arts - Digital Communications And Media
The New School
08.2018 - 05.2020
Social Media Specialist
Jefferson Hospital, Body And Beauty Lab
01.2018 - 01.2020
Director of Marketing
Brandon Green Brokerage Holdings
01.2016 - 01.2020
Digital Marketing Consultant
Kristen Merie Wieder
01.2015 - Current
Photography and Digital Marketing Instructor
Historic Bethlehem Museums And Sites
01.2015 - Current
Associate of Science - Dual Degree in Psychology And Communications
Muhlenberg College
08.2011 - 01.2015