Krister Lansing
Sr Media Analyst
New York,USA
Overview
6
6
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Publicis Groupe/Digitas
New York
2022.07 - Current
- Conducts analysis on Walmart’s paid media data to uncover trends & insights to be reported to the client on a weekly basis
- Leads ad-hoc investigations into various channel/tactics that correlate with higher engagement & brand/ad recall
- Collaborates with strategy, account & leadership to design measurement plans that link to clients overarching business aims
International Market Analyst
Thrasio
New York
2021.01 - 2022.05
- Performed forecasting and vetting of international launches on Amazon using competitive/pricing analysis & market research
- Modeled revenue and profitability projections for potential acquisitions of international brands
- Owned brands performance post-launch: strategized on marketing, pricing, and promotional levers to maximize revenue
- Reimagined pricing, forecasting, seasonality & competitive processes to optimize operational efficiency
Member Manager
Belgian American Chamber of Commerce
New York
2019.06 - 2021.01
- Executed monthly invoicing for the Midtown coworking spaces and recorded payments for membership & programing fees
- Designed and stood up accelerator/catalyst programs for European founders instilling US business fundamentals
- Facilitated introductions to service providers in legal, tax, immigration & accounting for scaling international companies
Freedom House
New York
2019.02 - 2019.05
- Fact-checked and edited country reports for the Freedom in the World Report 2019 including Peru, Mexico, Austria using forensic news analysis and language skills to corroborate local analyst’s descriptions
- Created data set on social media & internet blackouts by authoritarian countries in the last 8 years for research purposes
- Published blog post on the detrimental effects of tax haven & avoidance schemes on democracies and government funding
Deekeling Arndt Advisors
Berlin
2018.05 - 2018.08
- Delivered regular presentations on the trends in European/American politics, particularly on how to operate a transatlantic alliance with the difficulty of trade-wars and divergent foreign policy priorities
- Supported political consultancy operations with outreach to members of parliament, preparation of proposals based on information in the coalition contract and research on digital trends in clean energy, insurance etc
- Authored a comprehensive white paper on infrastructural change in Asia, Europe and the USA to identify notable trends
Management Consultant Intern
Belgian American Chamber Of Commerce
San Francisco, CA
2017.06 - 2017.08
- Created partner proposals for summer programs aimed at cultivating entrepreneurial instincts for European students
- Presented a final consultancy project focusing on an expansion into a third city for the binational chamber, involving mapping fundraising opportunities, VC activity, EU & Belgian company activity in the region
- Internship, Coordinated events, seminars, and cultural explorations for Babson MBAs as part of a pilot accelerator program
- Submitted a successful proposal to bring KU Leuven spin-offs to the USA for a launchpad catalyst program
Education
Bachelor of Arts - Liberal Studies, German, Global Liberal Studies, Politics, Rights, Politics
New York University
New York, NY 2015.08 - 2019.05
High School Diploma -
Oslo International School
Oslo, Norway 2011.08 - 2015.05
Skills
Digital: proficient inMS Office, Excel data analysis, Power BI dashboard visualizations & G-Suite tools, Google AnalyticsComputer Programming: Semi-experienced in Python (pandas, seaborn, matplotlib) for data visualization & transformationDataCamp certification in SQLOther: experienced in grant proposal writing, marketing copy, & qualitative research
Timeline
Publicis Groupe/Digitas
2022.07 - Current
International Market Analyst
Thrasio
2021.01 - 2022.05
Member Manager
Belgian American Chamber of Commerce
2019.06 - 2021.01
Freedom House
2019.02 - 2019.05
Deekeling Arndt Advisors
2018.05 - 2018.08
Management Consultant Intern
Belgian American Chamber Of Commerce
2017.06 - 2017.08
Bachelor of Arts - Liberal Studies, German, Global Liberal Studies, Politics, Rights, Politics
New York University
2015.08 - 2019.05
High School Diploma -
Oslo International School
2011.08 - 2015.05