Kristi Cann
Riverview,FL
Summary
Dedicated Brand Marketing & Communications professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Partner Marketing Manager
CALIX
05.2022 - Current
- Own marketing relationship with elite independent software partners to execute growth strategies to support company goals around brand awareness, lead generation, and expanding existing customer base
- Create, build and drive external messaging to differentiate joint value propositions to potential shared customers
- Engage and collaborate across internal sales organization to advocate inclusion and participation of partners in all segments
- Devised content strategy to effectively engage target audiences, increased distribution list 547% with 5.8% increase in click-thru rate of targeted communications and 300% increase in submissions for annual partner awards
Marketing Manager
FRONTIER COMMUNICATIONS
07.2020 - 05.2022
- Develop compelling go-to-market strategy for Commercial Alternate Channel/Independent Agent community to differentiate Frontier products and services in crowded telecom space. Campaign strategies resulted in 46% increase in revenue YoY
- Create customer and agent facing toolkits for acquisition and engagement campaigns for agents to easily sell Frontier solutions, develop and maintain platform onboarding job aides and support scripts for agents
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Digital Content Manager
ALLIANCE LAUNDRY SYSTEMS
03.2019 - 03.2020
- Support technology group and drive sales by promoting unique system capabilities with business owners and increase adoption of app usage by customers
- Create content for B2B and B2C acquisition and engagement campaigns, develop and maintain platform tooltips, onboarding, setup guides, and support scripts
- Manage print and digital marketing materials, presentations and in-store signage ensuring brand guidelines and messaging are consistent
- Support Technology Engagement team, assist with scheduling and prioritizing technology projects and enhancements through needs assessments and feedback
Project Manager & Business Analyst- Advisar
MASONITE
02.2017 - 01.2019
- Plan, design, and manage all process implementation and governance, communications and marketing support for entrepreneurial ‘start-up' business unit within $2B global company created to cause disruption and become industry innovation engine; monitored project performance to identify areas of improvement and make adjustments to stay on target
- Conduct day-to-day stakeholder communications between leadership, innovation team and sales to ensure proper training and support, provide internal transparency and manage project deliverables
- Support marketing initiatives through consistent messaging and brand management to drive market penetration; develop direct-mail, marketing automation and social media campaigns to increase brand awareness and create competitive advantage
Brand Identity & Image Management
ALLSTATE INSURANCE COMPANY
11.2014 - 06.2016
- Manage and maintain brand standards and trademarks in all creative marketing, communications and third-party usage of trade name and assets to ensure core values properly represented through brand design, tone-of-voice and proper use of trademarked phrases in external-facing materials created in house, by agents and third-party creative partners
- Collaborated with senior leaders to ensure consistent messaging and positioning for speaking engagements, press releases, branded assets and marketing material and developed brand training materials for employees and creative agency partners to improve efficiency and consistency of work delivered
- Advanced and managed brand design components, including logos, photography, color palette and iconography suite
- Collaborated with Intellectual Property legal team to align standards and mitigate risks against potential lawsuits or infringements from third parties, while strengthening, protecting and maintaining suite of over 300 federally registered trademarks
Service Line Enablement Manager
ERNST & YOUNG, LLP
03.2014 - 10.2014
- Assurance Practice - Business Development Operations. Support business development growth targets by developing client relationship initiation and engagement strategies
- Define negotiation strategies and key pursuit messaging; provide coaching on client histories and competitive intelligence and prepare presentations for executive management and audit partners to improve negotiation strategies
- Coach certified in Miller Heiman Strategic Selling methodology; facilitated training sessions significantly improving skill of employees in understanding client dynamics and how to properly prepare for client interactions resulting in higher retention rates
Communications & Change Management
ALLSTATE INSURANCE COMPANY
08.2010 - 03.2014
- Lead communication and change management needs for senior executives and business units while managing suppliers and cross-functional stakeholders to promote acceptance and growth of initiatives including supplier diversity, sustainability, cost-saving measures and technology improvements
- Develop comprehensive branded communication strategies including key messages, speaking points, memos, newsletters and multimedia presentations for Chief Procurement Officer and senior executives
- Communications lead for Allstate Supplier Diversity Team and liaison between suppliers, corporate relations and marketing and launch new departmental learning and development program, increasing retention and satisfaction numbers amongst employees
- Create and deliver presentations and change management across enterprise introducing procurement-led initiatives for diversity spend requirements, new technology (SAP implementation), expense management, and revised policies and procedures
FF&E Program/Merchandising Manager
AMERICAN HOTEL REGISTER COMPANY, FF&E Solutions
09.2008 - 08.2010
- Responsible for selecting and managing contracted suppliers, aligning strategic partnerships and managing communications with high-profile accounts and hotel chain executives, leading to significant increases in profit margins and increasing sales targets
- Create custom brand-approved design offerings for sales team to offer differentiated and cost effective packages while removing obstacles for franchisees and business owners. Resulted in increased sales, streamlined timelines and competitive advantage over competition.
Production Designer
STARBUCKS COFFEE COMPANY
10.2007 - 06.2008
- Gather information to determine best execution of creative ideas that adhere to overall creative vision and direction while identifying market trends to collaborate with field partners to develop store specific brand strategies based on customer targets
- Provided site location due diligence and feasibility studies to optimize real estate decisions for brand growth
Education
BFA - Interior Design
Skills
- Internal and Corporate Communications
- Brand Development
- Market Positioning
- Stakeholder Engagement & Change Management
- Cross-functional Team Management
- Needs Assessment & Strategic Planning
- Legal & Compliance Review
- Agile Project Management
- Proposal, Presentation and Press Release Development
- Inclusive Diversity & Sustainability Specialist
Certification
LEED AP
Miller Heiman Certified Selling Coach
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