Kristi Casey
Strategic Business Development
Atlanta,GA
Summary
Innovative solutions-oriented professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated teams.
Overview
20
20
years of professional experience
Work History
Chief Innovation Officer
Truly Kristi
04.2021 - Current
- Formulated and executed strategic initiatives to improve product offerings for technology, health and wellness, and association clients.
- Strategically consulted with clients to develop brand avatars, thought leadership content, educational courses and other assets to promote brand awareness, grow marketshare and enhance customer success.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Maintained P&L and shouldered corporate fiscal responsibility.
Head of Operations and Customer Success
Happily
11.2020 - 04.2021
- Streamlined operations for $6M tech company with international clientele.
- Created and maintained customer success, employee training, team onboarding and reporting documentation for internal and external use.
- Analyzed customer data to identify trends and develop strategies to improve customer success metrics.
- Leveraged data and analytics to make informed decisions and drive business improvements, setting company-wide KPIs.
- Successfully managed budgets and allocated resources to maximize productivity and profitability, exceeding quarterly goals.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Generated reports and communicated results to stakeholders to provide insights into customer success.
Senior Director of Community Engagement
Meeting Professionals International (MPI)
09.2018 - 11.2020
- P&L responsibility for $4M budget and chapter network of 60,000 members, 200 volunteer chapter leaders and 60 international chapters.
- Coordinated crisis communications and contingency plans with executive team during pandemic to mitigate member and sponsor attrition, generate revenue, increase membership and improve internal and external morale.
- Represented MPI at conferences, in the media and during regular virtual town halls with membership.
- Developed standards, education, train the trainer programs and operations manuals for internal and external use.
- Utilized data and market research to form business resource groups and related sponsorship opportunities, exceeding annual sales goals and member satisfaction goals.
- Managed key stakeholder and sponsor relationships.
- Provided strategic business leadership, guidance and support to staff members and volunteer leaders.
- Conducted business meetings, retreats and educational programs in English, French, Dutch and Spanish.
Director of Thought Leadership
Meeting Professionals International (MPI)
11.2017 - 09.2018
- Engaged in client discovery to identify potential business development opportunities that could generate investment of $50K-$250K+ per sponsor.
- Traveled internationally with sales team to meet with highest-level advertisers and sponsors.
- Developed, project-managed and produced bespoke sponsorship experiences, content, activations and opportunities for the association's most important investors.
- Exceeded $2M revenue target by creating new business opportunities for the organization.
- Utilized consultative sales skills and business development strategy to develop key stakeholder relationships and improve customer success and retention.
Director, MPI Academy
Meeting Professionals International (MPI)
08.2016 - 11.2017
- P&L responsibility for $1.2M budget.
- Managed internal team of content creators and educational coordinators as well as external instructional designers, trainers and speakers.
- Programmed pre-conference content that increased YOY revenue by 250% and increased YOY attendance by 221%.
- Analyzed market data to develop innovative new revenue-generating products, digital platforms and sponsorship opportunities, exceeding revenue goals.
- Drafted and distributed reports to assist board members with critical business decisions.
- Established departmental performance goals and provided feedback for underperforming areas.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Director of Digital Marketing Strategy
Meeting Professionals International (MPI)
11.2015 - 08.2016
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Vice President of Creative, Chief Storyteller
Atlanta Metropolitan Publishing
01.2003 - 11.2015
- Coordinated with editorial, marketing and design teams to produce award-winning digital, print, video, social media and augmented reality content and experiences.
- Increased client spending by average of 53% with consultative and strategic approaches.
- Implemented strategies and tactics to grow followers on social media channels from 0 to 200,000+.
- Hired, developed and managed creative services team of internal employees and freelancers.
- Represented company in media interviews, on consultative sales calls, as a guest columnist and keynote educator at industry conferences.
Education
Bachelor of Science - Performance Studies
Northwestern University
Evanston, IL09.1995
MicroMasters - Engineering: Managing Technology And Innovation
RTWH Aachen
Aachen, Germany06.2018
Skills
- Leadership and People Development
- Corporate Strategy and Development
- Business Consulting
- Articulate Communication
- Change and Growth Management
- Sales Growth
- Data Science
- Strategic Partnership
- Innovation Management
- Results Orientation
- Defining Company Vision
- Employee Motivation and Performance
Additional Information
Fun facts: I was one of the founding flankers for NYC's Village Lions Women's Rugby Football Club. I was a 2001-2002 cast member of Amsterdam's Boom Chicago Comedy Theatre, where I performed with Jordan Peele, Seth Meyers and other future comedy stars. For four years, I led Girl Scout Troop #11727. I'm also a published novelist.
Languages
French
Professional Working
Timeline
Chief Innovation Officer
Truly Kristi
04.2021 - Current
Head of Operations and Customer Success
Happily
11.2020 - 04.2021
Senior Director of Community Engagement
Meeting Professionals International (MPI)
09.2018 - 11.2020
Director of Thought Leadership
Meeting Professionals International (MPI)
11.2017 - 09.2018
Director, MPI Academy
Meeting Professionals International (MPI)
08.2016 - 11.2017
Director of Digital Marketing Strategy
Meeting Professionals International (MPI)
11.2015 - 08.2016
Vice President of Creative, Chief Storyteller
Atlanta Metropolitan Publishing
01.2003 - 11.2015
Bachelor of Science - Performance Studies
Northwestern University
MicroMasters - Engineering: Managing Technology And Innovation
RTWH Aachen
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