Kristi Cullum

Handled all aspects of marketing, including: Google Ads, Google My Business, Social Media (Facebook/Instagram/Twitter/Linked In/Next Door). Email blasts, text message blasts, and monthly newsletters. Replied to online reviews. Handled customer complaints. Main point of contact for subcompany, Microseal, as such was responsible for marketing to interior designers, quoting and scheduling Microseal jobs, hosting chapter meetings for IDS, bi-monthly newsletters and tracking and awarding referral rewards. Back-up office help which included answering calls and emails, quoting and scheduling for all services, invoicing and taking payments, Excel, Word, Microsoft Office. Data validation. Maintained and worked in 2 CRM's. Created content for website. Assisted in hiring of SEO company. Assisted in hiring of new employees.

Directly responsible for 160+ customer accounts. Responded to customer inquiries and complaints in a timely manner. Investigated and resolved customer complaints. Recorded accurate and detailed records in company database. Proactive customer contact to build relationships and ensure customer retention. Direct communication with franchisees, working with them to avoid future issues. Assigned new accounts to franchisees, generated initial paperwork and scheduled walk-throughs. Collaborated with outsides sales in account assignment. Accepted responsibility of accounts after outside salespersons duties were complete. Beginning position: Insides sales- appointment setting for outside sales. Weekly data validation. Set callbacks and followed up with potential clients.

Business to business appointment setting. Vetted and pre-qualified potential clients. Set call backs and followed up with potential clients. Maintained ACT database. Assisted in design of marketing ffliers. Multi-line phones. Updated client information bi-yearly. Fax/copy. Bulk mailings.