Kristi Forrest
Land O' Lakes,FL
Overview
25
25
years of professional experience
Work History
Brand Specialist-Temp Position
BICSI
Tampa, FL
09.2023 - 12.2023
- Developed content for websites, blogs, social media platforms, and other digital channels to promote the brand.
- Responsible responsible for managing the brand identity and messaging across all training and education products and ensures consistency with the overall brand.
- Designed marketing materials such as brochures, flyers, and catalogs that accurately reflected the company's branding objectives.
- Worked closely with cross-functional teams to develop and execute training and education product launch plans, promotions, and campaigns.
- Analyzed and reported on the performance of training and education program marketing campaigns and make data-driven recommendations to optimize results.
- Developed content for websites, blogs, social media platforms, and other digital channels to promote the brand.
Traffic Coordinator
Nexstar Broadcasting Group
Tampa, FL
11.2021 - 08.2023
- Processed all new incoming advertising.
- Placed ads in stations daily programming logs, configured order and advertiser separations, corresponded with station managers and sales managers.
- Finalized all program/advertising logs for 4 TV stations.
- Organized all company holiday events, brunches, luncheons, raffles.
Recruiter
Maxim Healthcare
Tampa, FL
04.2020 - 11.2021
- Sourced and screened potential candidates for open positions.
- Reviewed resumes, conducted phone screens, and managed candidate pipelines.
- Developed job descriptions and postings to attract qualified applicants.
- Conducted in-depth interviews with top candidates to assess skills and fit.
- Negotiated salaries and other employment terms with successful applicants.
- Coordinated background checks on successful candidates prior to offer acceptance.
Customer Service Call Center Supervisor
Alorica/American Express/First Family Mortgage
Huntsville, AL
05.2015 - 04.2018
- Monitored call center performance metrics and identified areas for improvement.
- Enforced company policies, procedures, and standards related to customer service operations.
- Provided coaching and feedback to employees regarding customer service processes.
- Conducted regular one-on-one meetings with team members to discuss progress and development needs.
- Developed training plans for new hires and existing staff on customer service best practices.
- Resolved escalated customer complaints in a timely manner.
- Organized events for employee recognition and various luncheons and holiday events.
Sr. V.P. Sales and Marketing
Neurovizion
Madison, AL
01.2012 - 05.2015
- Managed relationships with external partners, vendors, and stakeholders to ensure successful collaborations.
- Conducted regular reviews of business operations, identified areas for improvement, and proposed solutions.
- Recruited, trained, mentored, and evaluated staff members in order to optimize their effectiveness.
- Created plans to improve customer service standards throughout the organization.
- Collaborated with senior management on long-term planning initiatives that aligned with corporate goals.
Broadcast Sales
Cumulus Broadcasting
Huntsville, AL
01.2010 - 12.2011
- Assisted in developing advertising campaigns targeted toward specific audiences or demographics.
- Kept track of station ratings over time and reported results back to management team members.
- Generated leads through cold calling, online searches, and referrals from existing clients.
- Developed relationships with customers by providing excellent customer service.
- Created presentations and proposals for prospective clients.
- Followed up with prospects on a regular basis to ensure satisfaction with services provided.
- Negotiated contracts with customers to secure sales deals.
Public Information Officer
State of NH Department of Health and Human Service
Concord, NH
01.1994 - 05.1995
- Developed and maintained relationships with media outlets to increase public awareness of department initiatives.
- Created press releases, employee newsletters, brochures, and other promotional materials.
- Organized press conferences and interviews with key stakeholders to provide information about department activities.
- Developed comprehensive plans for crisis communication scenarios in order to respond quickly and effectively in times of emergency.
Director of Public Relations
U.S. Congressman Charles Douglas
Concord, NH
04.1990 - 01.1994
- Built and maintained relationships with constituents
- Oversaw strategic event planning, executive presentation materials and visual presentations.
- Wrote and produced weekly TV program.
- Managed budget for all public relations activities.
- Maintained a database of contacts from various media outlets including print, broadcast, online.
- Organized largest political event/fundraiser in the State of NH.
Radio Broadcaster
Various
05.1984 - 04.1990
- Compiled research materials to develop topics for talk shows and news reports.
- Conducted interviews with guests on-air.
- Prepared daily show rundowns outlining all scheduled segments for upcoming shows.
- Conceived, planned and drafted original broadcast-quality news scripts with wide variety of views and expertise.
- Interviewed show guests about lives, work or topics of current interest.
- Anchored morning-drive talk-radio broadcast.
- Planned, organized and participated in promotional events.
Education
Bachelor of Arts: Communications/Journalism -
Edinboro University of Pennsylvania
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Skills
- Marketing
- Marketing Analytics/SEO
- Certified Google Analytics, Google AdWords and Hubspot Email Marketing
- Event coordination
- News and feature writing
- Interviewing
- Microsoft Office Suite
- Customer Demographics
- Customer Service
- Verbal and Written Communication
- Public and Media Relations
Certification
Google Analytics
Google AdWords
HubSpot Email Marketing
Timeline
Brand Specialist-Temp Position
BICSI
09.2023 - 12.2023
Traffic Coordinator
Nexstar Broadcasting Group
11.2021 - 08.2023
Recruiter
Maxim Healthcare
04.2020 - 11.2021
Customer Service Call Center Supervisor
Alorica/American Express/First Family Mortgage
05.2015 - 04.2018
Sr. V.P. Sales and Marketing
Neurovizion
01.2012 - 05.2015
Broadcast Sales
Cumulus Broadcasting
01.2010 - 12.2011
Public Information Officer
State of NH Department of Health and Human Service
01.1994 - 05.1995
Director of Public Relations
U.S. Congressman Charles Douglas
04.1990 - 01.1994
Radio Broadcaster
Various
05.1984 - 04.1990
Bachelor of Arts: Communications/Journalism -
Edinboro University of Pennsylvania
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