Kristi Gamboni
Virginia Beach,VA
Summary
Dynamic and results-driven marketing professional with 13 years of experience leading end-to-end campaigns. Expertise in campaigns, content, social media, events, thought leadership, community building, and strategic partnerships. Passionate about go-to-market strategies that drive brand growth, achieve measurable success, and unite virtual and in-person communities.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr. Integrated Marketing Manager
TrustRadius, Inc.
Austin , TX
08.2023 - Current
- Achieved sales impact in Q1 FY26, elevating new logo sales from $759K to $927K through 21 deals.
- Surpassed pipeline targets by generating $3.1M against a $2.5M goal, with 54% of the deals being new logo.
- Collaborated with field marketing on initiatives—awards, demo campaigns, gifting, social series, webinars—that contributed to 62% of closed deals in Q1 FY26.
- Established strategic co-marketing partnerships with SlapFive, Insightly, Pavilion, and AudiencePlus to enhance brand visibility and extend reach.
- Created a comprehensive social media strategy, increasing LinkedIn followers from 5,000 to over 12,300 within two years.
- Hired and managed a team of three contractors for content development, video creation, and social media oversight.
Integrated Marketing Manager
TrustRadius, Inc.
Austin, TX
02.2023 - 08.2023
- Spearheaded integrated marketing campaigns that drove pipeline growth, SEO improvement, engagement, and brand visibility.
- Created and launched the CustomerX Impact showcase page, gaining 500+ followers and featuring 13 execs in webinars, with 1,000+ registrants in six months.
- Developed an SEO-led content and intent data campaign—502 leads, 42 conversions, and 2 opportunities; ranked on page one of Google for “B2B Intent.”
- Launched customer and prospect newsletters that made email the #2 source of site traffic; maintained 21% average open rate.
- Increased site sessions by 8%, new users by 23%, and social referral traffic by 24% within six months.
Content Marketing Manager
TrustRadius, Inc.
Austin, TX
12.2021 - 03.2023
- Launched GaggleAMP program, achieving seven million reach and over $19K earned media value.
- Increased LinkedIn followers by 2,600 through strategic organic and video content initiatives.
- Published 51 blogs, elevating blog traffic by 58% year-over-year.
- Produced Trust Talks webinar series, generating over 500K page views and 554K social impressions.
Manager, Content Marketing & Operations
Navy Exchange Service Command (NEXCOM)
Virginia Beach, VA
05.2019 - 12.2021
- Managed team of 5, including Creative Project Supervisors and Content Specialists.
- Oversaw marketing contracts and managed $9M annual budget as Contract Office Representative.
- Implemented Workfront project management software, reducing proofing stages from six to two.
- Organized and imported over 20,000 assets using Workfront’s Digital Asset Management tool.
- Collaborated with outside agency to create enterprise brand style guide for 300 global storefronts.
- Produced internal communication packets and managed promotional materials such as coupons and flyers.
Education
BBA - Marketing
Radford University
Radford, VA05-2011
BBA - Business Management
Radford University
Radford, VA05-2011
Skills
- Go-to-market strategies
- Lead generation
- Integrated marketing
- Sales enablement
- Campaign management
- Performance tracking
- Content strategy
- Social media management
- Team leadership
- Project management
- Influencer marketing
Certification
- Intro to Marketing Leadership | Pavilion Community, May, 2025
Affiliations
- Pavilion Associate member since 2024
Timeline
Sr. Integrated Marketing Manager
TrustRadius, Inc.
08.2023 - Current
Integrated Marketing Manager
TrustRadius, Inc.
02.2023 - 08.2023
Content Marketing Manager
TrustRadius, Inc.
12.2021 - 03.2023
Manager, Content Marketing & Operations
Navy Exchange Service Command (NEXCOM)
05.2019 - 12.2021
BBA - Marketing
Radford University
BBA - Business Management
Radford University
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