Kristi Gamboni
Integrated Marketing
Virginia Beach,VA
Summary
Dynamic and results-driven marketing professional with 13 years of experience leading end-to-end campaigns. Expertise in campaigns, content, social media, events, thought leadership, community building, and strategic partnerships. Passionate about go-to-market strategies that drive brand growth, achieve measurable success, and unite virtual and in-person communities.
Overview
14
14
years of professional experience
3
3
Certification
Skills
- Go-to-market strategies
- Lead generation
- Integrated marketing
- Sales enablement
- Campaign management
- Performance tracking
- Content strategy
- Social media management
- Team leadership
- Project management
- Influencer marketing
Work History
Sr. Integrated Marketing Manager
TrustRadius, Inc.
Austin , TX
08.2023 - Current
- Achieved sales impact in Q1 FY26, elevating new logo sales from $759K to $927K through 21 deals.
- Surpassed pipeline targets by generating $3.1M against a $2.5M goal, with 54% of the deals being new logo.
- Collaborated with field marketing on initiatives—awards, demo campaigns, gifting, social series, webinars—that contributed to 62% of closed deals in Q1 FY26.
- Established strategic co-marketing partnerships with SlapFive, Insightly, Pavilion, and AudiencePlus to enhance brand visibility and extend reach.
- Created a comprehensive social media strategy, increasing LinkedIn followers from 5,000 to over 12,300 within two years.
- Hired and managed a team of three contractors for content development, video creation, and social media oversight.
Integrated Marketing Manager
TrustRadius, Inc.
Austin, TX
02.2023 - 08.2023
- Spearheaded integrated marketing campaigns that drove pipeline growth, SEO improvement, engagement, and brand visibility.
- Created and launched the CustomerX Impact showcase page, gaining 500+ followers and featuring 13 execs in webinars, with 1,000+ registrants in six months.
- Developed an SEO-led content and intent data campaign—502 leads, 42 conversions, and 2 opportunities; ranked on page one of Google for “B2B Intent.”
- Launched customer and prospect newsletters that made email the #2 source of site traffic; maintained 21% average open rate.
- Increased site sessions by 8%, new users by 23%, and social referral traffic by 24% within six months.
Content Marketing Manager
TrustRadius, Inc.
Austin, TX
12.2021 - 03.2023
- Launched GaggleAMP program, achieving seven million reach and over $19K earned media value.
- Increased LinkedIn followers by 2,600 through strategic organic and video content initiatives.
- Published 51 blogs, elevating blog traffic by 58% year-over-year.
- Produced Trust Talks webinar series, generating over 500K page views and 554K social impressions.
Manager, Content Marketing & Operations
Navy Exchange Service Command (NEXCOM)
Virginia Beach, VA
05.2019 - 12.2021
- Managed team of 5, including Creative Project Supervisors and Content Specialists.
- Oversaw marketing contracts and managed $9M annual budget as Contract Office Representative.
- Implemented Workfront project management software, reducing proofing stages from six to two.
- Organized and imported over 20,000 assets using Workfront’s Digital Asset Management tool.
- Collaborated with outside agency to create enterprise brand style guide for 300 global storefronts.
- Produced internal communication packets and managed promotional materials such as coupons and flyers.
Content Marketing Strategist
ADS, Inc.
Virginia Beach, VA
07.2016 - 07.2019
- Created and managed influencer network of 5 freelance content writers and military industry subject matter experts.
- Wrote original, authoritative, research-driven, and powerful SEO-driven content for emails, 100+ blogs, white papers, press releases, and 2 websites.
- Ran the budget and distribution for our Pay-Per-Click (PPC) search engine campaigns.
- Coordinated between senior leadership and 3rd-party PR firm to write and distribute press releases.
- Worked with 3rd-party video production company to produce over 75 company branded video assets to be used on our website, at trade shows, and on social media.
Social Media Specialist
The Virginian Pilot | Pilot Media Solutions Agency
Norfolk, VA
12.2014 - 07.2016
- Worked to acquire and retain new clients through research-driven proposals, once-monthly digital reports and client-facing interaction.
- Conducted research on client’s industry, competition and developed relevant content strategies.
- Created short-form and long-form content for 7 diverse business’s website and social media presence while maintaining the unique brand’s voice, tone, and messaging.
- Developed and executed on social media campaigns on various platforms in line with client’s budget, goals and objectives.
- Acquired leads and conversions through viral social media contests, email blasts, infographics, fundraisers, content creation, event promotions, video promotion and more.
Marketing Coordinator & Team Lead
Bauer Compressors, Inc.
Norfolk, VA
09.2011 - 12.2014
- Created, hired, and managed a Graphic Designer, Multimedia Specialist, and 3D Animator.
- Led the marketing team through the creation and implementation of strategic trade show, social media, digital and print marketing campaigns.
- Managed a $500,000 annual advertising budget that was divided up by six market segments.
- Researched, planned, and executed on trade show promotional marketing, swag items, and coordinate direct mailers and training seminars.
- Served as copywriter and editor for internal and external facing communication.
Education
BBA - Marketing
Radford University
Radford, VA05-2011
BBA - Business Management
Radford University
Radford, VA05-2011
Certification
- Intro to Marketing Leadership | Pavilion Community, May, 2025
Affiliations
- Pavilion Associate member since 2024
Timeline
Sr. Integrated Marketing Manager
TrustRadius, Inc.
08.2023 - Current
Integrated Marketing Manager
TrustRadius, Inc.
02.2023 - 08.2023
Content Marketing Manager
TrustRadius, Inc.
12.2021 - 03.2023
Manager, Content Marketing & Operations
Navy Exchange Service Command (NEXCOM)
05.2019 - 12.2021
Content Marketing Strategist
ADS, Inc.
07.2016 - 07.2019
Social Media Specialist
The Virginian Pilot | Pilot Media Solutions Agency
12.2014 - 07.2016
Marketing Coordinator & Team Lead
Bauer Compressors, Inc.
09.2011 - 12.2014
BBA - Marketing
Radford University
BBA - Business Management
Radford University
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