Summary
Overview
Work History
Education
Skills
Interests
Timeline
2b
Kristi Jacobsma

Kristi Jacobsma

Excelsior

Summary

Self-starting Hockey Operations Manager with a proven track record at Sioux Falls Power Hockey and The Brookings Blizzard NAHL. I have a passion for the game and excel in operations management, marketing strategies, as well as interpersonal communication. I'm a well-organized team player committed to building high-performance teams.

Overview

7
7
years of professional experience

Work History

Hockey Operations Manager

Sioux Falls Power Hockey
01.2022 - Current

Supervised all day-to-day hockey operations for Sioux Falls Power Hockey TIER 1 U14, 15O, U16, and U18 teams. I worked with the General Manager as well as the coaching staff to ensure all teams were managed and well taken care of.

Duties included: team hotel bookings, team bus services/itineraries, game/practice ice scheduling, referee scheduling, USA Hockey roster management, securing insurance certificates via USA Hockey, registering for hockey showcases/tournaments, coordinating with the accountant for the seasons budget requirements, communicating with hockey families, as the serving as billet coordinator for the 2024-25 season.

  • Developed and maintained relationships with coaching staff, ice rink/arena staff, referee coordinators, South Dakota Amateur Hockey Association (SDAHA) representatives, and directors.
  • Enhanced family satisfaction by establishing clear communication and addressing concerns promptly.
  • Established positive and effective communication among team staff and organization leadership, reducing miscommunications.
  • Lead successful change initiatives, ensuring seamless organizational restructuring efforts.



Sales and Marketing Manager

Brookings Blizzard NAHL Hockey Team
06.2018 - 05.2020
  • Improved brand visibility with unique promotional campaigns and engaging social media content.
  • Managed sales promotions and marketing strategies on all social media platforms.
  • Negotiated contracts, achieving favorable terms that contributed to bottom-line results.
  • Collaborated with ice rink management and the community to develop cohesive messaging.
  • Developed and maintained strategic alliances with key partners and vendors.

Education

Bachelor of Science - Journalism And MC With A Marketing Emphasis

South Dakota State University
Brookings
05-1997

Skills

  • Problem-solving
  • Operations management
  • Decision-making
  • Staff management
  • Goal setting
  • Interpersonal communication
  • Schedule management
  • Client relations

Interests

  • Yoga Instructor
  • Gym Workouts
  • Passionate about balancing physical health with mental and emotional wellness

Timeline

Hockey Operations Manager

Sioux Falls Power Hockey
01.2022 - Current

Sales and Marketing Manager

Brookings Blizzard NAHL Hockey Team
06.2018 - 05.2020

Bachelor of Science - Journalism And MC With A Marketing Emphasis

South Dakota State University