Kristi Pinnick
Olathe,KS
Summary
Accomplished B2B and B2C Sales and Business Operations Leader brings proven ability to lead sales teams and supporting staff, develop and implement effective sales strategies, and drive customer satisfaction. Adept at identifying customer needs, implementing sales plans, and generating new business opportunities. Track record of success in exceeding business revenue goals, gaining market share and expanding customer base.
Overview
24
24
years of professional experience
Work History
VP OF SALES, MARKETING AND CUSTOMER EXPERIENCE
Ashlar Homes
Blue Springs, MO
01.2024 - Current
- Developed and implemented sales strategies to increase market share.
- Conducted regular meetings with sales team to review performance and set goals.
- Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
- Collaborated with marketing teams to create promotional campaigns that increased brand awareness and drove sales growth.
- Reviewed sales pipelines on a weekly basis to identify areas for improvement or potential issues.
- Monitored performance metrics such as ROI, conversion rate, cost per sale.
- Negotiated and signed all contract documents.
- Built and maintained strong, long-lasting customer relationships to ensure high levels of customer satisfaction.
- Coached, developed and motivated team to achieve revenue goals.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
VP OF SALES AND MARKETING
Summit Homes
Lee's Summit, MO
07.2019 - 11.2023
- Supported the implementation of marketing plans to support specific goals, evaluated content to make sure it satisfied company brand standards, supported the planning, promotion, and execution of events, collaborated with product marketing team to create new marketing initiatives and measure results, researched industry trends and insights to inform marketing decisions and strategies
- Developed and strengthened working relationships with key suppliers, vendors and industry peers, monitored budgeting and allocated resources to maximize return on investment, gathered ideas for new products and existing product innovations which increased our referral rate by 2% YOY
- Utilized CRM tools to monitor customer interactions and inform strategy, used negotiation and persuasion skills to influence decision-makers, developed sales team through motivation, counseling and product knowledge education, managed sales team to consistently achieve KPI growth and hit sales targets, planned and directed staffing, training, and performance evaluations to develop and control sales and service programs which increased our market share more than 4% each year bringing it to 14% by 2023
- Coached the Design Team to prepare budgets and price schedules with customers, collaborated with architects, contractors, and other stakeholders to deliver designs meeting client specifications, upheld current design trends and industry best practices when creating designs, managed design projects from concept to completion, ensuring projects were completed on-time and within budget
DIRECTOR OF SALES
Summit Homes
Lee's Summit, MO
12.2015 - 07.2019
- Manage 18-member sales team in applying effective sales techniques, maintain relationships with Realtors, monthly marketing initiatives, community relations and digital marketing, provide exceptional communication to the sales team on product/plan updates, price adjustments, selling tips and company news
- Weekly visits to the sales centers which include role playing and practice of various skills along with weekly lead conversion calls to assist the agent in getting creative with all leads, implemented a strategic and intentional training program to new and existing sales team
- Negotiate contracts, assist in closing deals, assist in buyer appointments with new sales agent resulting in achieving goal each year
- Establish, with the Marketing Department, creative marketing programs to achieve sales goals both company wide and in assigned communities
- Select floor plans for new starts each month ensuring we have balanced product in the field, formulate sales programs including verbal presentations, video or power point presentations through various delivery systems at sales rally's and team lunch
- Review and evaluate existing inventory and competition to establish pricing, plan, staging and marketing strategies
- Built high-achieving team by setting clear expectations and providing ongoing training and mentorship, utilized CRM to maximize sales effectiveness
LICENSED REALTOR
Reece Nichols
Overland Park, KS
01.2013 - 12.2015
- Managed Fallbrook, a New Homes community, build by Hoelting Brothers
- Trained New Kansas Agents on RET resulting in team growth from 2 to 8 people
- Guided and assisted buyers and sellers throughout entire transaction process
BUYER
Wilson Lighting & Interiors
Overland Park, KS
11.2000 - 07.2013
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit, oversaw and streamlined daily operations of purchasing department to maximize productivity and revenue
- Represented company at national trade shows, sourced new vendors to boost our range of products offered in store locations while reducing costs through strategic contract negotiations
- Managed the return goods department which returned damaged or old goods putting $100,000 back into the stores buying account
Education
BACHELOR OF ARTS - INTERIOR DESIGN,BUSINESS
Park University
Kansas City, MO01.1998
Skills
- Corporate Communications
- Lead Generation Management
- Operations Management
- Business Networking
- Budget Management
- Presentation Delivery
- Sales and Marketing Methods
- Revenue and Profit Growth
- Team Coaching and Mentoring
- Customer Success and Satisfaction
Affiliations
- Member of the Professional Women in Building KC Chapter 2021-Present
- Member of the Woman's Leadership Circle Alumni Group, Shore Consulting - 2022
- Member of the Sales Leadership Roundtable Alumni Group, Shore Consulting 2019-Present
- IGNITE Leadership Program, Sponsored by Clayton Properties Group (Berkshire Hathaway Company) 2020
Timeline
VP OF SALES, MARKETING AND CUSTOMER EXPERIENCE
Ashlar Homes
01.2024 - Current
VP OF SALES AND MARKETING
Summit Homes
07.2019 - 11.2023
DIRECTOR OF SALES
Summit Homes
12.2015 - 07.2019
LICENSED REALTOR
Reece Nichols
01.2013 - 12.2015
BUYER
Wilson Lighting & Interiors
11.2000 - 07.2013
BACHELOR OF ARTS - INTERIOR DESIGN,BUSINESS
Park University
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