Kristi Rinck
Summary
I have over 16 years of experience as a Marketing & Operations Executive, leading teams in creating and executing multi-channel fundraising campaigns. I specialize in offline and online channels, donor and member behavior, data analytics, and operational proficiency. My leadership skills extend to various departments including digital, creative, print and production, list services, IT, data processing, campaign reporting and analytics, and quality assurance. I excel in identifying business process improvements, implementing cost-effective solutions, streamlining processes, and promptly resolving complex issues.
Overview
20
20
years of professional experience
1
1
Certification
Work History
President & Partner
Nexus Direct
12.2022 - Current
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Execute operational strategic plans to boost profitability and efficiency.
- Provide consultative strategy across all clients to address their business objectives and improve results.
- Developed new business proposals and presented them to both international (Ireland and UK) and domestic organizations.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
EVP & Partner, Agency Operations
Nexus Direct
12.2016 - 12.2022
- Achieved successful client outcomes by identifying and addressing their unique needs and goals.
- Streamlined internal processes, fostering improved efficiency and productivity within the agency.
- Strengthened professional relationships through active participation and speaking at industry conferences and events.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
Director of Operations
Nexus Direct
12.2011 - 12.2016
- Provided direction and strategic input for direct mail, digital, P2P texting, and telemarketing campaigns, including meeting with clients and serving as a trusted adviser by conveying client's organizational objectives and goals.
- Senior liaison and lead negotiator with external vendors on procurement and implementation of services including project management software, data processing software, internal proprietary demographic and psychographic database, and user interface, and numerous IT-related applications (Last Pass, DUO, JAMF).
- Managed and coached direct reports across Print and Production, Creative, Digital, List Services, IT, Data Processing, Campaign Reporting & Analytics, and Quality Assurance departments.
- Recruited, screened, interviewed, and hired for the majority of company positions.
- Continually investigated and introduced process improvements and led vendor negotiations.
Project Coordination Supervisor
Nexus Direct
01.2010 - 12.2011
- Managed and mentored a team of project coordinators to ensure client satisfaction and success in all internal department goals.
- Created and analyzed direct mail and telemarketing campaign result reports, and segmentation reports, and provided recommendations on the next steps to build on the campaign's strategy.
- Established multi-million-dollar direct marketing plans and projected monthly results, costs, and cash flows.
- Developed prospect audience strategy and implementation, donor cultivation, and retention, which resulted in acquiring over 50,000 new donors in 10 months with an ROI of 100%.
Account Executive
Nexus Direct
09.2007 - 01.2010
- Project manager for direct mail projects, including scheduling, estimates, copy and creative routing, art approval and release, and analyzing campaign results.
- Served as a key point of contact for all client deliverables, including schedules, estimates, copy, and data strategy.
- Enforced proper processes and procedures through projects to ensure timely, accurate, and cost-effective results.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
President, Outreach Committee
Armada Hoffler Construction Company
01.2004 - 08.2006
- Executed comprehensive marketing plan to raise significant funds for non-profit organizations on behalf of Armada Hoffler Construction Company.
- Created an awareness brand campaign and partnered with local businesses to serve as participants in community service efforts.
- Collaborated with senior leadership, including the CEO, regularly to report on results and ensure company vision.
Project Management Assistant
Armada Hoffler Construction Company
12.2003 - 08.2006
- Organized contracts and bid packages while also managing change orders and payment applications.
- Supported project management team throughout tenant improvement construction projects.
- Supported Project Managers in maintaining accurate documentation throughout the entire project lifecycle, promoting transparency and accountability among team members.
- Managed vendor relationships effectively, ensuring timely delivery of goods/services while maintaining positive working relationships.
Education
Bachelor of Business Administration in Marketing -
OLD DOMINION UNIVERSITY
Norfolk, VA01.2007
Associates - Business Administration
Tidewater Community College
Virginia Beach, VA05.2004
Skills
- Direct Marketing
- Fundraising
- Senior Leadership
- Strategic Planning/Analysis
- Onboarding New Tech
- Industry Networking
- Creative Direction
- Project Management
- Negotiation
- Client Relationships
- Ask Testing Strategies
- Data & Segmentation Analysis
- Data Enrichment
- Digital Fundraising Strategy
- Talent Recruitment
- Operations Management
Certification
Certified Marketing Data Governance Professional
Data Security Officer (Privacy Shield, GDPR, and CCPA)
Professional Print Production Certified (PPPC)
Affiliations
- Volunteering for Best Day Foundation
- Concerts and Music Festivals
- Visiting Wineries
References
References available upon request.
Timeline
President & Partner
Nexus Direct
12.2022 - Current
EVP & Partner, Agency Operations
Nexus Direct
12.2016 - 12.2022
Director of Operations
Nexus Direct
12.2011 - 12.2016
Project Coordination Supervisor
Nexus Direct
01.2010 - 12.2011
Account Executive
Nexus Direct
09.2007 - 01.2010
President, Outreach Committee
Armada Hoffler Construction Company
01.2004 - 08.2006
Project Management Assistant
Armada Hoffler Construction Company
12.2003 - 08.2006
Bachelor of Business Administration in Marketing -
OLD DOMINION UNIVERSITY
Associates - Business Administration
Tidewater Community College
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