KRISTI SILKO
Palm Beach Gardens,FL
Summary
Executive Director of Demand Planning with over 19 years of expertise in global sales analytics, demand planning, and supply chain management. Proficient in leveraging Power BI, SAP, and cross-functional leadership to enhance inventory management and strategic decision-making. Recognized for fostering team autonomy and innovation, driving brand performance through collaborative initiatives and forward-thinking strategies.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Executive Director, Demand Planning, Travel Retail Worldwide
Estee Lauder Companies
01.2023 - Current
- Respected business partner supporting VP of Demand Planning/IBP and multiple Brand Cluster SVP/GMs for American & European fragrance brands in Travel Retail WW, 2,500+ skus and $800MM+ under retail management
- Work closely with organizational leadership to guide operational strategy and support key strategic initiatives.
- Project IBP Transformation lead establishing new IBP best practices along with Oliver Wright consulting team and multiple cross-functional partners. Results include improved KPI performance and ways of working to drive strategic improvements and organizational efficiencies.
- Promote team autonomy by mentoring members, cultivating a supportive environment that encourages professional development and increases engagement.
- Guide staff through periods of organizational change, maintaining morale and engagement during transitions.
Director, Demand Planning, Travel Retail Worldwide
Estee Lauder Companies
04.2018 - Current
- Supported VP in managing 1,500+ SKUs, $700M+ in retail value, ensuring strategic decisions, demand planning initiatives, and optimized inventory management resulting in improved forecast accuracy.
- Executed financial reconciliations and scenario planning, facilitating informed decision-making that mitigated risks amid fluctuating market conditions and global regulatory changes.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Adjunct Professor, Global Supply Chain Management
Fashion Institute of Technology
10.2018 - 01.2021
- Co-teacher of Global Supply Chain Management course as part of the Cosmetics and Fragrance Marketing and Management Master’s Program. Developed a comprehensive syllabus integrating timely topics, enhancing students’ understanding of demand and supply planning.
Sr. Demand Planning Manager
NARS Cosmetics
04.2017 - 04.2018
- Led all global demand planning functions for base replenishment business in all makeup and skincare categories, $300MM+ under retail management.
- Developed and implemented a collaborative S&OP process, streamlining cross-functional communication and driving alignment across all departments.
Customer Marketing Manager
COTY, Inc
12.2015 - 04.2017
- Drove the development and delivery of products, placement, pricing, promotion and business planning processes within the fragrance category, facilitating all communication with cross-functional teams and acting as corporate voice in retailer meetings, advising on strategic business direction and category trends
- Developed data-driven templates for post-holiday sales analysis, enabling actionable insights that informed future marketing strategies.
Demand Planning Manager
COTY, Inc
11.2014 - 12.2015
- Executive S&OP lead for US Mass fragrances; presented monthly business review and building blocks to align sales and demand plans with financial targets to senior management. Created and managed brand level demand plans for US fragrance brands in all distribution channels, $400MM+ under retail management, contributing forecast accuracy of 73%.
- Led and developed team of three direct reports, two of which were promoted within the organization.
Demand Planner/Sr. Demand Planner
COTY, Inc
11.2011 - 11.2014
- Created and maintained point of sale consumption models to produce demand plans by account/sku level for Mass, Drug and Tier 2 distribution channels, $150MM+ business. Led monthly Consensus meetings for US Fragrance cross functional teams to achieve demand/sales plan alignment for all basic stock and promotional items in preparation for Executive S&OP meetings.
Location Planning Analyst, Missy Front of Store & Missy Bottoms
Ross Stores
04.2009 - 11.2011
- Managed sales and inventory plans for 100 product classes, achieving alignment with financial objectives and enhancing overall stock efficiency.
Assistant Planner, Fine Tabletop and Giftware
Bed, Bath & Beyond
06.2006 - 09.2008
- Executed detailed sales plans to enhance product allocation, leading to noticeable improvements in inventory turnover and sales performance.
Education
Master of Professional Studies - Cosmetics & Fragrance Marketing & Management
Fashion Institute of Technology
New York, NY06.2016
Bachelor of Professional Studies - Business and Journalism
Marist College
Poughkeepsie, New York05.2006
Skills
- Demand Planning
- Supply Chain
- Sales Analytics
- Trade Marketing
- Financial Analysis
- Team Leadership
- Project Management
- MS Excel
- PowerPoint
- Power BI
- Business Intelligence
- Strategic Planning
- Cross-functional Leadership
- Data Visualization
Affiliations
- Network of Executive Women (NEW)
- Cosmetics Executive Women (CEW)
Certification
Certified Professional Forecasting Certificate at Institute of Business Forecasting, May 2011
Timeline
Executive Director, Demand Planning, Travel Retail Worldwide
Estee Lauder Companies
01.2023 - Current
Adjunct Professor, Global Supply Chain Management
Fashion Institute of Technology
10.2018 - 01.2021
Director, Demand Planning, Travel Retail Worldwide
Estee Lauder Companies
04.2018 - Current
Sr. Demand Planning Manager
NARS Cosmetics
04.2017 - 04.2018
Customer Marketing Manager
COTY, Inc
12.2015 - 04.2017
Demand Planning Manager
COTY, Inc
11.2014 - 12.2015
Demand Planner/Sr. Demand Planner
COTY, Inc
11.2011 - 11.2014
Location Planning Analyst, Missy Front of Store & Missy Bottoms
Ross Stores
04.2009 - 11.2011
Assistant Planner, Fine Tabletop and Giftware
Bed, Bath & Beyond
06.2006 - 09.2008
Bachelor of Professional Studies - Business and Journalism
Marist College
Master of Professional Studies - Cosmetics & Fragrance Marketing & Management
Fashion Institute of Technology
Awards
Fashion Institute of Technology Scholarship Recognition Award, Excellence in Fashion Merchandising Award 2006, Fashion Merchandising Intern of the Year 2006, Young Menswear Association (YMA) Scholarship 2005, Inducted Alpha Chi Honor Society top 10% of class May 2005
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