Kristi Troccoli
Stamford
Summary
Dynamic, results-driven brand marketing leader with a proven record of elevating French Connection’s U.S. presence through innovative brand strategy, creative direction, and cross-functional partnership. Highly resourceful with budgets, consistently maximizing impact through creative, efficient solutions. A versatile, hands-on leader who brings ideas to life from concept to execution, and drives brand awareness and profitability through high-quality creative, strategic partnerships, and thoughtful, integrated brand storytelling.
Overview
15
15
years of professional experience
Work History
Senior Director, Brand Marketing & Creative
French Connection
NEW YORK
07.2024 - Current
- Define and drive long-term U.S. brand strategy, positioning, and annual marketing plans aligned with company growth goals; serve as the guardian of the French Connection U.S. brand identity and voice across all touchpoints.
- Lead development and execution of 360° U.S. brand campaigns and creative assets, ensuring cohesive integration across channels and consumer touchpoints.
- Direct creative vision and execution for brand photography (lifestyle and eComm), managing all photoshoot pre-production and post-production.
- Partner cross-functionally with Design, Sales, and eCommerce teams to bring key product stories and seasonal priorities to life across brand channels.
- Oversee social and community strategy, guiding content development, creative direction, and influencer partnerships; manage and mentor the Senior Manager of Social & Community Strategy.
- Own annual marketing budget planning and oversee day-to-day allocation and optimization.
Director of Marketing & Communications
French Connection
New York
03.2022 - 07.2024
- Served as primary liaison with UK HQ, translating global strategy into U.S. market opportunities.
- Localized global product strategy and creative assets for culturally relevant executions across Americas.
- Refined messaging and optimized channel strategies to enhance U.S. go-to-market plans.
- Oversaw high-visibility social and influencer marketing programs to boost brand engagement and growth.
- Developed and managed annual marketing budget, ensuring alignment with business objectives.
Manager, Marketing & Communications
French Connection
New York
04.2018 - 03.2022
- Collaborated with President to localize brand strategy and develop U.S. marketing plans based on market demands.
- Increased brand visibility through management of social media, influencer partnerships, and retail channels.
- Executed impactful brand moments, including New York Fashion Week shows and product launch events.
- Coordinated in-store retail activations and wholesale collaborations to enhance consumer connections.
Social Media & Content Editor
French Connection
10.2014 - 04.2018
- Established U.S. social media presence by defining channel guidelines and tailored growth strategies.
- Developed content calendar to align storytelling with product launches and brand campaigns.
- Produced and published daily content across multiple platforms to enhance audience engagement.
- Managed influencer partnerships, delivering clear briefs to optimize performance outcomes.
PR & Marketing Associate
French Connection
05.2013 - 10.2014
- Secured product features, trend stories, and long-lead editorials through daily media pitching.
- Produced compelling pitches, press releases, and media alerts to enhance brand storytelling.
- Managed end-to-end PR events and press days, ensuring seamless execution from concept to on-site coordination.
- Analyzed media coverage and created recap reports to derive actionable insights for future strategies.
Media Relations Manager
dna public relations
Rye
02.2012 - 04.2013
- Executed national and regional media outreach campaigns for diverse clients across industries.
- Crafted impactful press releases and media kits to enhance marketing initiatives.
- Implemented targeted pitching strategies to elevate client visibility on multiple platforms.
Account Coordinator
dna public relations
Rye
05.2011 - 01.2012
- Managed and updated media and influencer contact databases for targeted outreach.
- Handled press inquiries, providing timely and accurate information to media outlets.
- Tracked key PR metrics, compiling daily media coverage and press clippings for senior staff.
Education
Bachelor of Arts - Communications & Media Studies
Sacred Heart University
Fairfield, CT01.2011
Skills
- Market positioning and brand strategy
- Visual storytelling and creative direction
- 360° marketing integration
- Digital marketing and e-commerce alignment
- Community growth through social media
- Strategic partnerships with influencers
- Financial forecasting and budget management
- Experiential events strategy
Timeline
Senior Director, Brand Marketing & Creative
French Connection
07.2024 - Current
Director of Marketing & Communications
French Connection
03.2022 - 07.2024
Manager, Marketing & Communications
French Connection
04.2018 - 03.2022
Social Media & Content Editor
French Connection
10.2014 - 04.2018
PR & Marketing Associate
French Connection
05.2013 - 10.2014
Media Relations Manager
dna public relations
02.2012 - 04.2013
Account Coordinator
dna public relations
05.2011 - 01.2012
Bachelor of Arts - Communications & Media Studies
Sacred Heart University