Kristi Sellers
Westminster,CO
Summary
With over 15 years of progressive, consistent and successful management experience in a customer-focused environment, I strive to become an Area Manager for Crocs, Inc.; being responsible for overseeing a growing and exciting portfolio of retail stores in the United Kingdom & Western Europe. Setting high standards for management performance, ensuring compliance with company policies, and driving operational excellence is what sets me apart from my peers. I will also focus my time on leadership development, talent recruitment, and financial accountability to maximize revenue opportunities.
Overview
15
15
years of professional experience
Work History
Store Manager
Crocs Inc.
Thornton, CO
09.2022 - Current
- Turned the business completely around - increased total annual sales volume to 3.9M in 2023
- Surpassed the 2023 sales budget by 14%
- Maximized efficiency in every area of the business and delivered a 60% profit margin for 2023
- Increased the store's average dollars-per-foot to $2822
- Inventory resulted in -.43% (third best in the entire company)
- Won YSYC for band in 2023
- Trained the team to provide an outstanding customer experience and significantly improved all KPIs
- Consistently scored 95-98% on all internal audits (operations, merchandising, loss prevention, and safety)
- Fully accountable for every aspect of the business, to including sales, consumer service, operations, inventory control, scheduling, payroll & labor, P&L, administration, reporting, banking, HR, and training & development
- Recruited and hired new assistant managers, team leads, and 50+ associates
- Trained, developed, and promoted 2 team leads and 1 stock lead
Assistant Store Manager
Crocs Inc.
Grapevine, TX
06.2021 - 09.2022
- Managed the day-to-day operations of the store, including consumer service, inventory management and staff scheduling.
- Developed strategies for increasing store profitability by analyzing financial data
- Lead the team and provided ongoing training
- Resolved consumer complaints in a timely manner and addressed any issues that may arise during store hours.
- Ensured compliance with all company policy and procedures
Territory Manager
American Greetings
Panama City, FL
01.2013 - 06.2021
- Developed and implemented strategies to increase sales in assigned territory.
- Established relationships with key customers, vendors, and distributors in the area.
- Analyzed sales data to identify trends and opportunities for growth.
- Provided training and support to team members on product knowledge, sales techniques, and customer service best practices.
- Resolved customer complaints promptly and professionally.
- Ensured compliance with company policies regarding pricing, promotions, warranties, returns.
- Monitored competitor activities in the region to ensure competitive advantage.
- Planned travel schedule for visiting stores within assigned territory on a regular basis.
- Identified areas of improvement for increasing efficiency of operations within the region.
- Met or exceeded established targets for revenue growth month over month.
- Prepared detailed reports analyzing regional market conditions and progress toward goals.
- Devised territory sales plans to exceed revenue and market penetration goals.
- Developed sales plans designed to achieve revenue targets and business objectives.
- Developed and coordinated group training classes in alignment with company sales objectives.
Store Manager
Hallmark Gold Crown
Montgomery, AL
02.2009 - 01.2013
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Developed strategies to maximize sales and profitability.
- Established customer service standards and monitored staff compliance.
- Resolved customer complaints in a timely manner.
- Recruited, trained and supervised new employees.
- Ensured compliance with safety regulations and company policies.
- Analyzed financial data to identify areas of improvement.
- Trained and mentored associates to teach daily tasks and procedures.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
Education
Bachelor of Science - Criminal Justice
Faulkner University
Montgomery, AL08-2006
Skills
- Organizational Excellence
- Time Management
- Effective Communication
- Talent Acquisition
- Team Development
- Policy and Procedure
- Manage Performance
- Lead by Example
Timeline
Store Manager
Crocs Inc.
09.2022 - Current
Assistant Store Manager
Crocs Inc.
06.2021 - 09.2022
Territory Manager
American Greetings
01.2013 - 06.2021
Store Manager
Hallmark Gold Crown
02.2009 - 01.2013
Bachelor of Science - Criminal Justice
Faulkner University
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