Kristin Badgett
Summary
Accomplished and results-driven Vice President of Planning with over 15 years of experience leading deployment planning, revenue management, budgeting and analysis functions in the cruise industry. Proven track record of driving strategic planning to maximizing profitability through in-depth analysis and forecasting. Adept at developing and leading high performing teams to deliver accurate and timely business insights to support growth and strategic initiatives. Strong communication and stakeholder management skills, with a focus on collaborating cross-functionally to drive business success.
Overview
20
20
years of professional experience
Work History
Vice President, Revenue and Itinerary Planning
Windstar Cruises
08.2017 - 03.2024
- Lead cross-functional teams to develop deployment proposals that ensure compliance and encompass operational feasibility, guest satisfaction, industry trends, market opportunities, target audiences, and other performance metrics to maximize profitability and bolster strategic growth initiatives.
- Developed projected figures for new deployments and provided regular forecast updates, ensuring they aligned with the company goals and market trends.
- Implemented several redeployments to optimize revenue in response to evolving market dynamics, port closures, and civil unrest.
- Enhanced yield and reduced guest acquisition expenses by designing consecutive itineraries, which increased the average cruise duration per passenger by 31%.
- Forged essential partnerships with airlines, tour operators, ports, and various industry stakeholders to expand itinerary options and increase guest satisfaction.
- Implemented new land and air packages that enhanced pre- and post-revenue margins in turnaround ports by over 100% in locations such as Aqaba, Alaska, Athens, Australia, Greece, Iceland, Israel, Istanbul, Italy, Haifa, Portugal, and South America.
- Developed the company's annual budget and monthly forecasts for ticket revenue, as well as additional revenue streams. In collaboration with the commercial planning team, I set targets for all sales channels by region and itinerary.
- Offered budgetary guidance based on deployment planning for onboard revenue, port expenses, fuel costs, and commissions.
- Provided guidance on essential performance metrics for calculating the ROI of new company acquisitions.
Director, Revenue and Itinerary Planning
Windstar Cruises
07.2012 - 08.2017
- Expanded fleet worldwide deployment with the acquisition of additional ships to Alaska, Asia Australia and New Zealand, Canada and New England, Northern Europe, Middle East, South America, South Pacific and South America.
- Directed commercial planning teams in pinpointing revenue opportunities and devising tactical plans to seize incremental revenue streams.
- Enhanced the accuracy of revenue forecasting by adopting data-driven approaches and working in collaboration with stakeholders to synchronize on revenue objectives and targets.
- Managed the deployment of a new reservations system, which led to a rise in revenue and a reduction in labor expenses.
- Recategorized ship cabin categories leading to an increase in yield of 7%.
Senior Financial Analyst
Windstar Cruises
05.2009 - 07.2012
- Created detailed variance analysis to track performance against key metrics and identify opportunities for cost savings and revenue growth.
- Led the budgeting and forecasting and deployment planning processes, collaborating with department heads to ensure accuracy, timeliness and alignment with strategic goals.
- Developed and presented financial reports to senior management that provide insights into key performance metrics and variance analysis.
- Evaluated investment opportunities and conduct ROI analysis to support strategic decision making and maximize profitability.
Financial Analyst
Cruise West
11.2006 - 05.2009
- Accountable for all financial and operational reporting, monthly forecasting, and annual budgeting.
- Collaborated on all pricing and itinerary planning decisions.
Staff Accountant
Holland America Line
04.2004 - 11.2006
- Conducted month-end closing entries, prepared financial reports, and analyzed departmental variances for cruise administration, including crew labor and expenses, entertainment, port charges, fuel, freight, and repair and maintenance.
Education
BA - Accounting
Portland State University
Portland, Oregon06-2003
Skills
- Leadership Abilities
- Budgeting and Forecasting
- Analytical Thinking
- Contract Negotiations
- Presentation Skills
Timeline
Vice President, Revenue and Itinerary Planning
Windstar Cruises
08.2017 - 03.2024
Director, Revenue and Itinerary Planning
Windstar Cruises
07.2012 - 08.2017
Senior Financial Analyst
Windstar Cruises
05.2009 - 07.2012
Financial Analyst
Cruise West
11.2006 - 05.2009
Staff Accountant
Holland America Line
04.2004 - 11.2006
BA - Accounting
Portland State University
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