Kristin Baskett

Directed full product lifecycle of AutoRABIT ARM, aligning features with market demands and trends.

• Conducted Gemba-style discovery sessions to pinpoint strategic innovation opportunities.
• Developed product vision and roadmap, translating complex technical concepts into market-ready messaging.
• Prioritized initiatives through flow-based model, enhancing cross-functional agility.
• Facilitated collaboration among engineering, design, and marketing teams to accelerate release cadence.
• Led planning cycles for quarterly and weekly releases, ensuring timely product delivery.

Drove 88% year-over-year growth in flagship product portfolio through strategic leadership of Product Marketing team.

• Produced 2022 State of Salesforce DevOps Report, leveraging comprehensive data analysis to enhance thought leadership.
• Engaged with industry leaders to establish best practices, resulting in a net revenue retention increase to 120%.
• Created high-impact demo experiences, including Consensus demo that improved homepage conversion rates fourfold.
• Oversaw complete product launches, generating executive keynotes and enablement assets to communicate value effectively.

Directed cross-functional initiatives to enhance technical understanding of CloudBees solutions among customers and internal teams.

• Crafted and delivered keynote at DevOps World, emphasizing transformation strategies and solidifying CloudBees' leadership in DevOps innovation.
• Integrated technical messaging with product value propositions to strengthen market impact.
• Designed and executed engaging demo experiences that highlighted technical differentiation and practical customer outcomes.
• Maintained alignment with Product Management and Engineering teams to ensure customer insights influenced roadmap priorities.

Led a team of Product Marketers to drive adoption and growth of a flagship CI/CD platform through strategic, technical product marketing initiatives.

• Conducted customer segmentation research to identify high-value market opportunities and inform targeted messaging strategies.
• Analyzed Win/Loss data to uncover actionable insights impacting customer retention and competitive positioning.
• Implemented targeted sales plays to support open-source land-and-expand strategies, accelerating expansion within key accounts.
• Developed comprehensive release readiness frameworks, ensuring consistent, high-impact product launches with a strong focus on technical differentiation and customer value.

Led solutions marketing for the TrueSight Operations Management portfolio, translating complex technical capabilities into differentiated go-to-market strategies.

• Established strong cross-functional collaboration across Product Management, Development, Sales, Services, and Corporate Marketing to ensure alignment on market priorities and customer needs.
• Created product use cases and sales execution strategies grounded in market trend analysis to drive competitive advantage.
• Facilitated tight alignment between Product and Sales teams to accelerate solutions planning and field enablement.
• Positioned BMC as a thought leader in IT management through strategic content and executive engagement initiatives.
• Developed training programs and solution-focused content to enhance strategic deal support and elevate technical storytelling for internal and external audiences.