Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kristin Beam

Summary

Versatile and results-driven sales and marketing professional with extensive experience across both luxury retail and nonprofit sectors. Proven success in exceeding high-value sales goals through personalized client experiences, custom design, and event driven strategies. Bringing a unique blend of commercial and mission-driven sales expertise, with a passion for excellence, storytelling, and community engagement.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sales Professional

Signet Jewelers
02.2022 - Current
  • Delivered exceptional, personalized service to high-net-worth clients in line with luxury brand standards.
  • Built and nurtured long-term client relationships through one-on-one engagement and follow-up.
  • Consistently achieved and exceeded individual and store sales targets and KPIs.
  • Achieved constant measurable year-over-year sales growth in a competitive sales environment.
  • Projected to achieve $1M in sales for 2025, based on current quarter-over-quarter growth.
  • Maintained expert-level knowledge of product lines, heritage, craftsmanship, and seasonal trends.
  • Utilized storytelling techniques to communicate brand values and enhance client engagement.
  • Increased KPI's and client retention by driving custom design sales, offering personalized solutions that fostered long-term client loyalty and higher average transaction values.
  • Partnered with team members to increase overall sales performance, leveraging collaborative selling techniques and knowledge.
  • Leverages special events to build lasting relationships, and promote new collections to increase brand engagement and sales.

Director of Sales and Marketing

Baltimore Clayworks
01.2015 - 04.2017
  • Developed and executed comprehensive marketing and sales strategies to increase visibility, ticket sales, memberships, and donor engagement.
  • Led multi-channel campaigns (digital, print, email, social, and PR) to promote exhibitions, programs, and fundraising events.
  • Managed the organization's brand identity, ensuring consistent messaging across all platforms and collateral.
  • Directed audience development initiatives to expand reach and engage diverse communities.
  • Collaborated with the Development and Events teams to align marketing efforts with fundraising goals and donor communications.
  • Oversaw media relations, securing press coverage in local, regional, and national outlets.
  • Spearheaded digital marketing efforts, including SEO/SEM, paid social ads, and email marketing automation.
  • Produced and analyzed performance reports to optimize campaign effectiveness and audience engagement.
  • Managed budgets, vendors, and a cross-functional marketing team, including staff, interns, and contractors.
  • Supervised content creation for websites, newsletters, catalogs, and donor materials.
  • Played a key role in strategic planning and board reporting on marketing and audience growth initiatives.
  • Successfully developed and integrated a sales program to drive and increase contributed revenue through the implementation of KPI's.
  • Planned and executed convention presence, locally and nationally, for the organization, including booth design, collateral, staffing, travel, and materials.
  • Design and completed a sales gallery remolded as part of a sales strategy resulting in a measurable increase in contributed revenue.
  • Recruited, trained, and supervised sales and customer service teams, photographers, and graphic designers, ensuring alignment with band standards and organizational goals.
  • Managed inventory operations, including shipping, receiving, tracking, and restocking for sales gallery and outside events.
  • Created and implemented artist-aligned sales initiates, resulting in increased gallery revenue and improved client engagement.
  • Drafted and executed sales contracts between organizational artist and outside vendors
  • Planned and executed large sales events in collaborated with the development department such as yearly galas, winter sales markets, and outside pop ups.

Education

Bachelor of Arts - Fine Arts

Goucher College
Towson Md

Skills

  • Client Relationship and Management
  • Sales Strategy and Execution
  • Team Leadership
  • Special Event Planning

Certification

Certified Diamontologist

Timeline

Sales Professional

Signet Jewelers
02.2022 - Current

Director of Sales and Marketing

Baltimore Clayworks
01.2015 - 04.2017

Bachelor of Arts - Fine Arts

Goucher College

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