Summary
Overview
Work History
Education
Skills
Timeline
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Kristin Bingham

Salt Lake City,UT

Summary

Detail oriented, Marketing Ops professional skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Passionate about driving results and seeing projects through. Enjoy working cross-functionally and building positive working relationships with colleagues.

Overview

9
9
years of professional experience

Work History

Senior Marketing Operations Manager

Podium
05.2021 - 08.2023
  • Marketo admin - worked cross-functionally to support departmental and organizational OKRs
  • Worked closely with sales and partner operations on various initiatives relating to process, compliance, lead generation, attribution and enrichment/database hygiene
  • Trained marketing org on creating SFDC campaigns for attribution and reporting needs around marketing initiatives/channels
  • Managed contact routing in LeanData and vendor relationship
  • Helped integrate and evaluate new technologies/platforms including Integrate, CallTrackingMetrics
  • Supported lead generation efforts by uploading lists from various sources
  • Managed task queue in Asana

Engagement Consultant

HealthEquity
11.2018 - 05.2021
  • Consulted with assigned clients (10+) on various member engagement strategies, including open enrollment - implemented engagement plans for members
  • Met with clients on a regular basis to maintain relationship and review engagement plan results/performance - review email metrics and overall adoption of HDHP following open enrollment periods
  • Analyzed data and trends to optimize campaigns and engagement efforts/adoption
  • Worked cross-functionally to complete various requests/projects
  • Identified areas of improvement in processes
  • Built out repository for member testimonials and maintained legal compliance
  • Reviewed/proofed marketing materials

Marketing Automation Specialist

Instructure
06.2017 - 10.2018
  • Worked cross-functionally to create and execute high value campaigns - built respective programs in Marketo
  • Uploaded lists from various sources to support lead generation for sales
  • Identified areas of improvement in processes and helped implement solutions
  • Increased efficiency by training and enabling channel managers on creating SFDC campaigns to track attribution
  • Managed external agency that helped with day to day tasks

Marketing Development / Account Researcher

Instructure
12.2015 - 06.2017
  • Contributed 10-12 qualified opportunities each month for sales
  • Researched prioritized accounts supporting ABM initiative

Morning News Producer

KUTV
09.2014 - 11.2015
  • Produced the 4:30am show and 5:30am show, contributing to the rise of ratings
  • Improved the show's flow and added new segments
  • Actively monitored police scanners and spoke with officials as needed to obtain information
  • Worked cross-functionally to deliver the shows on-time and with accuracy

Education

Associate of Science - General Studies

Salt Lake Community College
Salt Lake City, UT

Bachelor of Science - Mass Communication

University of Utah
Salt Lake City, UT
05.2013

Skills

  • Attention to Detail
  • Cross-Functional Collaboration
  • Marketing Campaign Attribution
  • User Acceptance Testing (UAT)
  • Project Management
  • Marketo MAP
  • Salesforce CRM
  • Salesforce AAkonsult
  • LeanData
  • Integrate
  • iCapture
  • Ringlead
  • Asana
  • Microsoft Office

Timeline

Senior Marketing Operations Manager

Podium
05.2021 - 08.2023

Engagement Consultant

HealthEquity
11.2018 - 05.2021

Marketing Automation Specialist

Instructure
06.2017 - 10.2018

Marketing Development / Account Researcher

Instructure
12.2015 - 06.2017

Morning News Producer

KUTV
09.2014 - 11.2015

Associate of Science - General Studies

Salt Lake Community College

Bachelor of Science - Mass Communication

University of Utah

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