Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kristin Bozarjian

Middleton,MA

Summary

Dynamic business leader with a proven track record at Amazon, SharkNinja, and beyond, specializing in consultative selling and AI integration. Achieved significant revenue growth through innovative strategies and cross-functional collaboration in global advertising partnerships. Adept at building relationships and delivering data-driven insights to enhance client success.

Overview

20
20
years of professional experience

Work History

Principal Client Lead, Global

Amazon
Boston, MA
02.2024 - Current
  • Spearheaded global business strategy and partnerships for a global beverage brand and Amazon Ads, driving revenue growth through innovative solutions in collaboration with AWS, Amazon Studios, Amazon Music, Amazon Retail, and Twitch.
  • Negotiated and executed an inaugural three-year contract with Amazon Ads, achieving a 38% CAGR.
  • Orchestrated adoption of a hyper-personalized solution, AI Squared, an automated end-to-end product integrating 1PD, 2PD, and 3PD with Amazon Generative AI to enhance consumer experiences for impactful marketing outcomes.
  • Delivered $3MM globally in media investment to test and scale custom AI/ML-created audiences, and execute a migration analysis collaborating with data sources in an Amazon clean room environment to validate consumer loyalty to the brand.

Senior Account Executive

Amazon
Boston, MA
12.2019 - 02.2024
  • Developed and executed consultative selling strategies utilizing Amazon Ads' full suite of advertising channels.
  • Secured first-ever Global Advertising Deal with a global beverage brand, achieving 23% YoY growth.
  • Delivered 102% attainment of a global beverage brand's 2023 Global Advertising Agreement, reflecting 34% YoY increase.
  • Accelerated local advertising revenue growth: US at 33%, EU at 51%, CA at 64%, LATAM at 59%, APAC at 42%.
  • Achieved investment in the US totaling 21.7 times Amazon Ads Grocery Vertical average for 2022.
  • Crafted a data-driven narrative, securing the largest Amazon Ads and Prime Video Brand Funded Program, promoting a global beverage brand's short films in over 20 locales, generating a +223% revenue.
  • Generated over $19MM in search and display advertising revenue, with 120% attainment in 2020, by partnering with high-profile brands and agencies.
  • Collaborated with brands including The Coca-Cola Company, iRobot, Instant Pot, and De'Longhi to drive significant advertising outcomes.
  • Engaged in an exclusive panel focused on Amazon's Marketing Mix Models, and directed requests for customer ad hoc analysis through Amazon Analytics.

Account Executive

Amazon
Boston, MA
09.2017 - 12.2019
  • Generated over $24M in search and display advertising revenue, with 126% and 110% attainment in 2018 and 2019, collaborating with high-profile clients including Hill's Pet Nutrition, Hallmark, iRobot, and Blendtec.
  • Served as subject matter expert in Retail for over 100 Amazon Advertising Account Executives.
  • Presented on effective selling strategies at trade shows and data-driven selling techniques.
  • Participated in mentor program to foster professional development among peers.
  • Delivered targeted training sessions to improve account executive performance.

Senior Manager, Digital Marketing

SharkNinja
Needham, Massachusetts
11.2014 - 09.2017
  • Promoted to leadership role, providing oversight and vision in retail ecommerce management.
  • Executed overall strategy for major ecommerce retailer, achieving $130M in shipments with 60% YoY growth.
  • Developed and implemented advertising campaigns across Amazon, Walmart, Target, and Kohl’s.
  • Recruited and managed team of three Digital Strategists to enhance retail ecommerce initiatives.
  • Identified and analyzed content, tactics, and marketplace activities on retailer sites to uncover issues and opportunities.
  • Conducted business reviews to update organization on retail digital landscape developments.
  • Maximized digital plans through collaboration with cross-functional teams including buying, marketing, and sales.

Director of Business Development

Dunnhumby
Boston, MA
03.2010 - 11.2014
  • Developed and launched digital word-of-mouth selling strategies to increase market reach.
  • Spearheaded business development initiatives, achieving significant market share growth.
  • Structured and communicated compelling customer value propositions, establishing BzzAgent as an industry leader.
  • Generated $1.2M in sales for 2013 through new sales pipeline growth.
  • Managed relationships with over 10 key clients and senior stakeholders to ensure satisfaction.

Marketing Administrator

Cetrulo & Capone, LLP
Boston, MA
01.2009 - 01.2010
  • Revamped digital presence, significantly enhancing brand visibility and engagement.
  • Oversaw administration of $350K marketing budget to maximize resource allocation.
  • Developed and managed comprehensive website redesign for improved user experience.
  • Produced RFPs, firm overviews, practice area descriptions, and press releases to attract new business.
  • Secured national and local press coverage for attorneys, boosting firm visibility.

Marketing Coordinator

Sheppard, Mullin, Richter & Hampton, LLP
San Francisco and New York, CA, NY
01.2006 - 01.2009
  • Spearheaded digital integration within marketing plans, expanding awareness and showcasing attorney thought leadership.
  • Executed high-profile events in collaboration with top attorneys and marketing leadership.
  • Managed twelve legal blog sites, overseeing web design, content posting, and readership analysis for over 15,000 subscribers.
  • Coordinated and planned seminars, conferences, and events firm-wide, securing new clients.
  • Supported senior leaders in broader marketing initiatives targeting current and prospective clients.

Education

MBA - Business Administration

University of Massachusetts
MA
05-2012

Bachelor of Arts - Communication Sciences, Business Administration

University of Connecticut
Storrs, CT
06-2006

Skills

  • Business strategy
  • AI/ML integration
  • Consultative selling
  • Revenue forecasting
  • Market analysis
  • Customer relationship management
  • E-commerce strategy
  • Data-driven insights
  • Digital marketing
  • Cross-functional collaboration
  • Problem solving
  • Effective communication
  • Negotiation skills
  • Strategic thinking
  • Microsoft Word
  • Written communication
  • AI integration
  • Relationship building

Timeline

Principal Client Lead, Global

Amazon
02.2024 - Current

Senior Account Executive

Amazon
12.2019 - 02.2024

Account Executive

Amazon
09.2017 - 12.2019

Senior Manager, Digital Marketing

SharkNinja
11.2014 - 09.2017

Director of Business Development

Dunnhumby
03.2010 - 11.2014

Marketing Administrator

Cetrulo & Capone, LLP
01.2009 - 01.2010

Marketing Coordinator

Sheppard, Mullin, Richter & Hampton, LLP
01.2006 - 01.2009

MBA - Business Administration

University of Massachusetts

Bachelor of Arts - Communication Sciences, Business Administration

University of Connecticut

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