Kristin Downey

Consulted for Golf Life Navigators, implementing rebranding strategies to expand market reach and foster partnerships with industry experts. Collaborated with the Private Club Marketing Association to increase national exposure. Conducted market research, analyzed customer feedback, and tracked industry trends to optimize pricing and service processes. Assisted in developing customized software solutions to meet client needs.

Recruited and onboarded 90 new members, generating $4 million in initiation fees within 15 months. Reimplemented HubSpot CRM to optimize lead management and workflow efficiency, launching a targeted campaign that resulted in 42 new members in two months. Managed a full golf membership roster, launched the club's first social membership waitlist, and increased estate resident membership participation from 45% to 70%. Developed an automated onboarding process, surpassing new member acquisition budget by over 66% within 8 months. Directed a comprehensive website redesign and implemented software solutions to enhance club promotion and membership management.

Developed strategic plans for Delta House, the first housing complex for homeless veterans, while coordinating fundraising events and managing vendor relationships. Oversaw property management, operational contracts, and compliance with insurance and contract regulations. Established a volunteer program and strategic partnerships to provide veterans with healthcare, career development, and benefits access. Conducted cost analysis to meet budget needs, negotiated vendor pricing, and implemented cost-saving strategies. Led day-to-day operations and collaborated with the management team on long-term strategic planning to achieve organizational goals.

Led branding initiatives to increase awareness of hospice eligibility and benefits, driving referral growth through SalesForce CRM. Partnered with the marketing team to create programs supporting senior communities during COVID. Acted as a liaison between healthcare providers, clinical teams, accounts, and patient families. Developed and executed outreach initiatives, responded to resident inquiries, and collaborated with internal departments to ensure successful program implementation.

Launched and branded a nonprofit organization focused on educating veterans and families about available benefits and resources. Coordinated community events, collaborated with industry professionals, and established strategic partnerships, including with the Department of Veteran Affairs, to create Collier County's first veteran resource guide. Spearheaded the Collier County Veteran Expo and managed all marketing efforts, including social media, print collateral, and media outreach.

Implemented sales, branding, and marketing strategies to expand the client base, reaching veteran families through educational events, and alliances with senior communities. Conducted market research and developed materials for seminars, consulting with hundreds of veteran families to identify and secure benefits. Collaborated with Veteran Service Officers to ensure accurate completion of VA benefit forms and provided guidance on navigating additional resources.

Designed and implemented new wedding and banquet packages, boosting revenue by 140% in the first year. Managed a high volume of member and client interactions, customizing events to meet diverse needs. Recruited and supervised assistants to support the growing demand for events. Engaged with the Wedding Professionals of SWFL to elevate the club's wedding offerings, creating a preferred vendor guide, and hosting annual Wedding Expos to showcase the club's event spaces to potential clients.

Directed recruitment, training, and scheduling for a team of 25+ F&B staff. Managed the F&B budget, optimizing staffing, event planning, and pricing strategies. Led daily operations, including inventory control, cost management, menu planning, and customer service. Organized and executed special events such as banquets, weddings, and receptions. Provided staff training on sanitation and safety protocols, and evaluated customer feedback to enhance the dining experience. Ensured seamless communication between front-of-house and back-of-house teams for efficient service.