Kristin Fersch
Summary
Enthusiastic, proactive, results-oriented Senior Project Manager bringing 17+ years experience delivering exceptional and tactical marketing campaigns based on established and innovative strategies to drive engagement and sales. Attentive, detail-oriented, decisive leader with strong problem-solving and planning skills. Bringing solid history of success in boosting program operations, efficiency, and performance. Skilled in working under pressure and adapting to new situations and challenges to best enhance organizational goals.
Overview
18
18
years of professional experience
Work History
Senior Web Producer
Baunfire
09.2022 - 09.2023
- Developed strong client relationships through regular communication updates, fostering trust and confidence in the team's ability to deliver results, leading to increased repeat business and new opportunities.
- Facilitated client workshops and creative presentations on project goals, deliverables, timelines, and creative reviews following up with consolidated edits and action items.
- Collaborated with clients, stakeholders, designers, developers, testers, and content writers throughout project life cycle to meet goal of creating visually appealing websites that were both functional and user-friendly.
- Enhanced website user experience by implementing responsive design and streamlined navigation.
- Oversaw quality assurance testing for digital products, ensuring high-performance standards were met before launch.
- Oversaw the successful launch of multiple high-traffic websites, ensuring a seamless transition from development to live environments.
UX Program Manager
GoDaddy
09.2021 - 09.2022
- Streamlined projects using agile methodologies- sprint initiation, ticket creation, story points, retros, end-of-sprint creative presentations to management, data collection, and sprint close.
- Managed top-of-funnel squad and pod including war room, semiweekly status, UX research, user-testing, copy, design, engineering, QA, QE, and production to hit quarterly team roadmap goals and produce high-performing customer experiences on Godaddy.com
- Managed creation of a universal design pattern library, meeting weekly with engineers with an organized plan to systematically deprecate legacy components.
- Developed new Microsites playbook that streamlined and solved a historic issue approved by executive leadership and published on company Marketing Hub.
- Managed full site migration from Sitecore to REACT and all additional backward compatibility work due to unforeseen performance issues that halted the initial migration.
- Programs Managed: standardization of 100+ DLP and SLP pages, 15 net new office location pages with Greenhouse API increasing recruitment KPIs, Homepage Customer Journey, Top level and secondary nav updates, new product releases across multiple commerce pages.
Creative Operations Manager
GoDaddy
08.2020 - 09.2021
- Managed multiple concurrent projects with competing asks, prioritizing tasks based on deadlines, available resources, and client needs by offering unique creative solutions and managing expectations.
- Managed design and media teams to develop high-quality creative assets including marketing copy, images, videos, emails, and other collateral.
- Executed integrated marketing campaigns including "Make A Different Future" NYE 2020 in under 2 months- Broadcast (:15, :30, :60), OOH in major cities and Times Square, OLV, Social, Display, Radio, Podcast which resulted in increased brand awareness on all measurable markers.
Senior Project Manager
Bizango
04.2017 - 02.2020
- Managed cross-functional communication and collaboration between vendors, clients, leadership, and creative team members, supporting multiple project requirements, budgets, and milestones.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Managed website redesign and builds, SEO strategy and implementation, remarketing ads, PPC, social media, branding, and marketing collateral.
Internal Creative Marketing Consultant
Premera Blue Cross, BCBS Association
07.2015 - 03.2017
- Managed over 300 employer and producer communications, small group, large group, and individual member marketing projects for all 4 lines of business.
- Worked in partnership with contract services, data analysts, regulatory, legal, product, and sales to execute all open enrollment materials.
- Designed and implemented a more efficient review process for all discontinuation and renewal notices.
- Analyzed data to create crosswalk rules for vendors to interpret data and output all variable fields for rate sheets and plan summaries.
- Launched a clickable interactive map displaying product rates and plan information by respective county for consumer use on website.
- Collaborated with actuarial, compiling and analyzing statistics to calculate insurance risks and premiums.
Senior Project Manager
Julep (Contract)
12.2014 - 06.2015
- Executed projects for marketing, customer acquisition, product development, strategic partnerships, and monthly subscription programs.
- Tested new scalable project-based software to manage 25 new project requests per week and resource up to 60 projects simultaneously.
- Campaigns included: Monthly subscription product box, product photo shoots, seasonal promotions on IG, FB, YT, blog, email communications, and app updates.
Project Manager
Publicis Groupe (Contract)
02.2014 - 11.2014
- Executed all digital, broadcast, OOH, print and radio projects.
- Collaborated and coordinated with account services, strategy, creative and studio to implement client feedback.
- Campaigns included: T-Mobile OOH "Station domination", "Un-carrier", "Don't pay your termination fee", "Stream Netflix for free" campaigns using broadcast, website, display, OOH, DJ talking points, and print ads.
Project Manager
The Hacker Group
06.2012 - 12.2013
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Campaigns included: Netflix, 23andMe, Carnival, and AARP
Account Manager
Eben Design
08.2011 - 06.2012
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Clients included: Riddell Williams, Seattle Repertory Theatre, Door2Door for brand redesign or refresh, and integrated marketing design, messaging, and digital solutions.
Project Manager
United Way of King County
08.2005 - 08.2011
- Sourced competitive bids for production materials with vendors and suppliers ensuring scope stayed within or below budget.
- Researched and implemented new project management software for Brand & Advertising team, advocated for whole organization, then executed and trained all 200 employees.
- Campaigns include: "Climb Mt. Rainier for Our Community", "Day of Caring" and "Annual Breakfast" fundraiser collaborating with volunteer management, campaign, and major gifts on sponsor acquisition, invites, PR, t-shirts, swag bags, print collateral, bus wraps, billboards, and website updates.
Education
SCRUM Certification
Scrum Alliance
Westminster, CO (Online)05.2020
Project Management (PMP) Certification
Bellevue College
Bellevue, WA10.2018
Bachelor of Science - Sociology
Santa Clara University
Santa Clara, CA06.2004
Skills
- Conflict resolution
- Task prioritization
- Resource allocation
- Cross-functional collaboration
- Adaptability and flexibility
- Attention to detail
- Quality assurance
- Process improvement
- Team leadership
- Change management
- Risk assessment
- Schedule Management
- Vendor Relations & Management
- Relationship Building and Management
Timeline
Senior Web Producer
Baunfire
09.2022 - 09.2023
UX Program Manager
GoDaddy
09.2021 - 09.2022
Creative Operations Manager
GoDaddy
08.2020 - 09.2021
Senior Project Manager
Bizango
04.2017 - 02.2020
Internal Creative Marketing Consultant
Premera Blue Cross, BCBS Association
07.2015 - 03.2017
Senior Project Manager
Julep (Contract)
12.2014 - 06.2015
Project Manager
Publicis Groupe (Contract)
02.2014 - 11.2014
Project Manager
The Hacker Group
06.2012 - 12.2013
Account Manager
Eben Design
08.2011 - 06.2012
Project Manager
United Way of King County
08.2005 - 08.2011
SCRUM Certification
Scrum Alliance
Project Management (PMP) Certification
Bellevue College
Bachelor of Science - Sociology
Santa Clara University
Similar Profiles
Amelie Sun McDowellAmelie Sun McDowell
AVP, Senior Web Producer, Web Management, Corporate and Digital Department at CHRISTIE’SAVP, Senior Web Producer, Web Management, Corporate and Digital Department at CHRISTIE’S
James KelleyJames Kelley
Jim Rome Show, On Air, Senior Producer, Digital at Higher Standard Entertainment, IncJim Rome Show, On Air, Senior Producer, Digital at Higher Standard Entertainment, Inc
Mara SonnenscheinMara Sonnenschein
Senior Digital Producer at MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAUSTSenior Digital Producer at MUSEUM OF JEWISH HERITAGE, MEMORIAL TO THE HOLOCAUST
Ruth GosnellRuth Gosnell
RN Supervisor at StoneRidge Retirement LivingRN Supervisor at StoneRidge Retirement Living
Danielle WashingtonDanielle Washington
Consumer Lending/Loan Support and DMV Asst. Manager at Pelican State CUConsumer Lending/Loan Support and DMV Asst. Manager at Pelican State CU