Kristin Ford-Glencross
Team Builder, Growth Driver, Impact Architect
Falls Church,VA
Summary
My 13+ years in corporate communications, brand strategy, marketing/experiential communications, and public affairs have been fueled by a passion for guiding transformative brands through the turbulent waters of innovation.
I'm a results-driven marcomm leader with a knack for translating moonshot visions into compelling narratives that resonate with stakeholders and drive desired outcomes and growth. My deep understanding of industries in constant flux – from transportation and technology to ESG/sustainability – allows me to craft impactful communications that navigate the complexities of tomorrow, today.
But it's not just about strategy and results. I believe in the power of genuine connection. My clients, colleagues, and partners are the heart of my work, and I find purpose in collaborating and harnessing the collective excellence to amplify and propel brands forward.
Overview
14
14
years of professional experience
Work History
Vice President + Practice Lead, Mobility
Antenna Group
Washington, DC
03.2023 - Current
- Spearheading growth of agency's mobility practice, building diverse client portfolio in essential cleantech sectors like vehicle electrification, energy storage, and infrastructure development; currently lead and empower cross-functional team of 35+ across PR, marketing, digital, and public affairs
- Adept at streamlining operations and boosting productivity; implemented internal account health monitoring system in 2023 that secured renewed business and upwards of $350K in new revenue from existing clients
- Championed collaborative initiatives with sales and marketing, propelling overall company growth
Vice President
R&CPMK
Washington, DC
09.2021 - 03.2023
- Co-led agency's brand strategy and executive thought-leadership division, serving as senior counsel to multiple C-suite relationships/initiatives for both large and growth-stage clients across aerospace, automotive, biosciences, clean energy, and telecom industries; grew practice by more than 25% in first year
- Served as agency/IPG lead for Verizon CMO relationship, heading team responsible for all marketing-driven executive thought-leadership and communications; also member of senior IPG leadership responsible for collaboration/integration across multiple business units within Verizon relationship
Vice President/Director
APCO Worldwide
Washington, DC
06.2020 - 09.2021
- Served as senior agency lead on several high-profile transportation and mobility clients, managing development and implementation of their corporate and consumer/brand strategies; spearheaded growth and expansion of two of agency's key client relationships, growing one by $400K+ in one year
- Co-led development and launch of APCO's transportation and infrastructure practice, building strategic framework to retain and grow client pipeline
- Led development of C-suite and executive thought-leadership efforts for many of APCO's transportation and emerging technology clients, including serving as direct advisor to Audi of America's CCO, CMO, and head of U.S Sustainability strategy, as well as Schneider National's CEO and COO
- Served as in-house expert on electric mobility in partnership with APCO's sustainability and social impact practice
Senior Director / On-Site Integration Lead
R&CPMK / Audi of America
Washington, DC
06.2016 - 06.2020
- Served as senior agency lead for Audi of America client relationship (embedded onsite with client), providing day-to-day strategic counsel on all product, corporate, and brand communications campaigns, executive visibility, and marketing and digital integration; served as primary agency advisor to Audi C-Suite and senior management
- Directly managed Audi of America's partner agency relationships across marketing, digital, media, content development, and business strategy teams
- Responsible for development and execution of all communications and public affairs campaigns focused on advanced technologies and future mobility solutions; directly consulted with Audi's technology partners to ensure seamless integration of Audi's global business objectives
Director
Stratacomm
Washinton, DC
06.2015 - 06.2016
- Provided day-to-day account leadership and strategic oversight for various automotive and freight rail clients, primarily focused on brand reputation, crisis preparedness, media/stakeholder relationship building and growth, and digital strategy
- Served as key agency lead for Nissan's executive leadership and corporate CSR strategy and media outreach efforts in North America, working in lock step with C-Suite, Nissan Foundation, and plant/facility client teams
- Developed and grew association client business by 45% within first year of contract/relationship; led refreshed media/stakeholder engagement campaign focused on client's role in autonomous technology development and regulatory efforts
- Led in-depth media and spokesperson trainings for key executives from Amtrak, Norfolk Southern, and other transportation-related corporations and governmental agencies
Senior Manager
Direct Impact / Burson-Marsteller (now BCW)
Washington , DC
03.2010 - 05.2015
- Managed day-to-day grassroots communications efforts for Ford Motor Company, overseeing 30+ team members across multiple markets in U.S.; served as key client lead for both regional and Dearborn-based contacts
- Established multiple high-budget new business opportunities within existing Ford account network including market expansions, state-wide strategic campaigns and national marketing initiatives
- Served as agency lead for Ford Safety communications from 2013-2014, working closely with Ford's Automotive Safety Office, Ford Driving Skills for Life, NHSTA, GHSA, and other key stakeholders like AAA and state DMVs
- Played role in development of U.S strategy around highly successful launches of 2015 Ford F150 and 2015 Ford Mustang
- Led successful grassroots communications campaigns for U.S Bureau of Engraving and Printing, Ford Driving Skills for Life, Texas Health Resources, and American Automotive Policy Council.
Education
Graduate School of Political Management
George Washington University, The
Washington, DCBachelor of Arts - Political Science
Lehigh University
Bethlehem, PASkills
Client Relationship Building
Sales and Marketing Leadership
Strategic Planning
Account Management
Relationship Building
Corporate Branding
Business Development
Performance Metrics Analysis
Media Relations
Pronouns
she/her
Timeline
Vice President + Practice Lead, Mobility
Antenna Group
03.2023 - Current
Vice President
R&CPMK
09.2021 - 03.2023
Vice President/Director
APCO Worldwide
06.2020 - 09.2021
Senior Director / On-Site Integration Lead
R&CPMK / Audi of America
06.2016 - 06.2020
Director
Stratacomm
06.2015 - 06.2016
Senior Manager
Direct Impact / Burson-Marsteller (now BCW)
03.2010 - 05.2015
Graduate School of Political Management
George Washington University, The
Bachelor of Arts - Political Science
Lehigh University