Hi, I’m
Kristin Garcia
Herriman,UT
Summary
Versatile Senior Marketing Manager skilled at planning, implementing, and overseeing key improvements and marketing strategies to drive business growth. Firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
10
years of professional experience
Work History
Eleanor Health, LLC
Senior Manager – Acquisition and Retention
07.2022 - Current
Job overview
- Consistently generate 1.5K leads per month through the creation and management of successful digital marketing campaigns.
- Improved year-over-year lead flow by 66% in 2023 vs. 2022 and by 45% in the first half of 2024, significantly increasing the pool of qualified leads.
- Optimized paid media campaigns resulting in a 26% decrease in cost per qualified lead quarter-over-quarter.
- Develop and oversee growth marketing strategies to enhance customer acquisition and retention, focusing on optimizing the marketing funnel across various channels.
- Analyze market trends, performance metrics, and customer data to inform and drive growth-focused marketing initiatives.
- Implement new communication tactics and engagement tools, optimizing strategies for improved business metrics, including customer acquisition and retention costs.
- Execute comprehensive customer segmentation to refine targeting and improve response rates.
- Manage substantial direct-to-consumer (D2C) marketing budget, ensuring efficient allocation and maximizing lead generation outcomes.
PFL Tech, Inc
Growth Customer Success Manager
12.2021 - 07.2022
Job overview
- Exceeded six-figure revenue quota by identifying and capitalizing on upsell opportunities.
- Pioneered a multi-touch marketing strategy, consulting with clients to drive business growth and achieve goals.
- Managed customer relationships to maximize integration of direct mail solutions into B2B digital marketing strategies.
- Developed and executed account success plans, ensuring clients fully leveraged company's offerings to meet business objectives.
- Collaborated with cross-functional teams to resolve customer issues, enhancing satisfaction and retention.
- Crafted and disseminated sales enablement materials to educate and empower customers in expanding sales funnels.
- Facilitated regular strategic consultations, check-ins, and QBR calls, aligning client goals with campaign results and expectations.
Oozle Media
Digital Marketing Manager
09.2019 - 12.2021
Job overview
- Increased client conversions by 30%-40% through targeted content marketing and paid media strategies.
- Boosted client impressions by 50% by analyzing and optimizing SEO and paid media campaigns.
- Led cross-functional teams in the creation of diverse marketing materials, ensuring projects were delivered on time and within budget.
- Managed campaigns across various channels, improving lead generation and brand visibility.
- Provided detailed client reports demonstrating ROI and suggested actionable strategies for digital performance enhancement.
- Launched multi-channel campaigns that significantly boosted lead generation.
Stanford Blood Center
Digital Marketing Manager
05.2014 - 08.2019
Job overview
- Coordinated a website redesign that resulted in a 40% increase in traffic, significantly boosting online visibility and donor engagement.
- Increased blood donors year-over-year by 15% through targeted digital marketing campaigns, directly contributing to the organization's mission.
- Developed and implemented comprehensive digital marketing strategies to enhance brand presence across multiple channels.
- Ensured alignment of digital assets with organizational goals through effective collaboration with cross-departmental teams.
- Maintained high standards of digital content and design, continuously recommending improvements to augment user experience.
- Managed complex campaigns as a project lead, focusing on brand strengthening and donor recruitment and retention.
- Analyzed SEO, social media, and advertising efforts to gauge their effectiveness and make data-driven decisions.
Education
University of Arizona, Tucson, AZ
MBA from Marketing
05.2009
Skills
- Paid media campaign management using Google Ads, Meta, TikTok, OTT, Programmatic, broadcast and streaming audio, podcasting, and billboards
- Marketing automation tools - Salesforce Marketing Cloud, Hubspot
- Social Media planning Tools - Sprout Social, Metricool
- Salesforce CRM Software
- Reporting Platforms - Datorama, Tableau, Looker Studio
- Digital Marketing Strategy and Campaign Development
- Strategic Planning
- Cross-Functional Collaboration
- Data-driven decision-making
- Budget Oversight
- Organizational improvement
- Team Leadership
- Marketing Analytics
- Market Trends Analysis
- Growth Mindset
- Effective communicator
Timeline
Senior Manager – Acquisition and Retention
Eleanor Health, LLC
07.2022 - Current
Growth Customer Success Manager
PFL Tech, Inc
12.2021 - 07.2022
Digital Marketing Manager
Oozle Media
09.2019 - 12.2021
Digital Marketing Manager
Stanford Blood Center
05.2014 - 08.2019
University of Arizona
MBA from Marketing
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