Summary
Overview
Work History
Skills
Accomplishments
Additional Information
Software
Interests
Timeline
BusinessAnalyst

Kristin Guerrero

Marketing Director
Breckenridge,CO

Summary

The Marketing Manager of Hospitality will be responsible for driving go-to-market campaign strategy and optimization for Vail Resorts' Lodging portfolio, working cross-functionally with partners (internal & external), and overseeing the development and coaching of a Sr. Marketing Specialist.

The ideal candidate has go-to-market and omni-channel marketing experience, is an excellent communicator, a creative and critical thinker, has experience leveraging data to drive results, and enjoys working in a very fast-paced environment. This is both a strategic and tactical role.

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Innovative Marketing leader with 14+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage [Number] years of marketing experience to take on dynamic new role at [Company].

Overview

42
42
years of professional experience
2
2
Languages

Work History

Marketing Director

Payroll MGMT LLC
Tempe, AZ
05.2007 - 11.2022
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Collaborated with designers and editorial team on marketing materials.
  • Partnered with CEO and CTO on communications directive for sales teams.
  • Kept all campaigns and marketing collateral in line with individual product branding and focused on target consumers.


Affiliate Manager

Payroll MGMT LLC
Tempe, AZ
01.2012 - 11.2022
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Drove marketing efforts by orchestrating [Type] and [Type] advertising campaigns.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Provided research and development on [Type] products to showcase benefits and retain customers.
  • Increased [Product or Service] sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Supervised marketing and planning activities to exceed [Type] segment sales and margin goals.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Built and strengthened strategic relationships with affiliate partners, advertising agencies and leading industry partners including competitors.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Met deadlines, exceeding expectations and effectively rolling out [Type] campaign.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Generated [Number]% in sales through effective networking and marketing strategies to grow new business and increase productivity.

Business Development & Operations

Payroll MGMT
01.2007 - 11.2022
  • Provided sales and marketing support through knowledge of targeted marketing and strategic sales.
  • Liaised with clients to provide status updates on accounts and projects.
  • Negotiated contracts with vendors and clients.
  • Monitored and tracked project execution of tasks.
  • Participated in meetings and associated events to help define and achieve organizational objectives.
  • Collected, arranged and input information into database system.
  • Evaluated staff performance and provided coaching to address inefficiencies.
  • Generated reports detailing findings and recommendations.
  • Educated staff on organizational mission and goals to help employees achieve success.
  • Optimized customer experience by delivering superior services and effectively troubleshooting issues.
  • Developed and updated tracking spreadsheets for process monitoring and reporting.
  • Developed effective improvement plans in alignment with goals and specifications.

Skills

Account management

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Accomplishments

  • Used Microsoft Excel to develop affiliate performance tracking spreadsheets.
  • Supervised team of 5+ staff members.
  • Achieved improved internal operations by introducing Asana for project management & cross department task management.
  • Collaborated with team of [Number] in the development of [Project name].
  • Directed a team of [Number] personnel bringing in $[Amount] per year.
  • Exceeded quarterly objectives by as much as [Number]% on a regular basis.
  • Increased yearly revenue by [Number]% in [Year].
  • Created [description] program, resulting in [improvement].
  • Accomplished [result] through [action].
  • Brought in [Number] new customers in [Year], with a total value of $[Amount].
  • Supervised team of [Number] staff members.
  • Documented and resolved [Issue] which led to [Results].

Additional Information

Skills:

Asana, Podio, Excel, Word, Adobe, Photoshop, Appfolio, Social Media, Accounting reconciliation, PRs, Workflows, Systems, Routine Meetings,

Software

Asana

Podio

Appfolio

Adobe Photoshop

MS Office

Adobe Dreamweaver

Google Analytitcs

Interests

Snowboarding

Bowling

Hiking

Timeline

Affiliate Manager

Payroll MGMT LLC
01.2012 - 11.2022

Marketing Director

Payroll MGMT LLC
05.2007 - 11.2022

Business Development & Operations

Payroll MGMT
01.2007 - 11.2022
Kristin GuerreroMarketing Director