Summary
Overview
Work History
Education
Skills
Timeline
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Kristin Haddadi

Seattle,WA

Summary

Highly motivated E-commerce Senior Product Manager with 7 years of experience leading go-to-market product strategies through quantitative analysis, customer-centric problem-solving, and end-to-end marketing solutions. Product management and strategic marketing specializing in the e-commerce, private brands, and B2B space. Passion for determining data insights and implementing meaningful change for consumer improvements.

Overview

7
7
years of professional experience

Work History

Senior Product Manager - Private Brands B2B

AMAZON
03.2021 - Current
  • Create and own execution of product roadmap for private brands go-to-market strategy in the Planned Spend B2B sector.
  • Design and implement net new procedures for product selection, pricing, inventory management, and customer retention in order to successfully serve planned spend for enterprise business customers.
  • Successfully negotiate, win, and execute high complexity B2B deals (> 140 deals) by influencing 5+ cross-functional teams
  • Managed $1M marketing budget and direct partnership with third party creative agency for asset development.
  • Owned the commercialization program go-to-market strategy, roadmap, and marketing messaging to engage sales teams, enterprise customers, and SMB customers in program adoption.
  • Owned brand strategy, product marketing, and go-to-market execution for the AmazonCommercial brand including value messaging, customer segmentation, customer lifecycle, and inbound/outbound channel strategy.

Vendor Manager - Office & Kitchen Retail

AMAZON
01.2019 - 02.2021
  • Led peak season strategy planning and execution for promotions across 3 category teams resulting in +70% YoY growth
  • Back to School event lead driving Office Supplies season strategy across internal vendor, instock, department marketing, and central marketing teams, and external strategy with 30+ vendors resulting in revenue growth of 25+% YoY
  • Developed organization-wide process improvements by designing event data dashboard and implementing metric visuals for transparency and ease of performance insights
  • Owned P&L portfolio across multiple product categories and key partnerships that exceeded $550M in topline management resulting in revenue growth of 45% YoY
  • Created operational improvement plans and negotiated with top vendors to secure $9.2M in profitability savings.

Tour & Marketing Planning Analyst

HOLLAND AMERICA LINE
10.2016 - 12.2018
  • Identified key business metrics and determined progress by quantitative analysis and working with various stakeholders in pricing, marketing, and deployment functions
  • Prepared regular and proactive reports of revenue and operating costs to determine the best deployment options
  • Conducted insightful analyses of the financial business impact of deployment alternatives and new opportunity areas
  • Strategic planning through thoughtful interpretation of historic data, competitive forecasting, and geopolitical landscape

Education

Bachelor of Arts - Marketing, Entrepreneurship and Innovation

Seattle University
Seattle, WA
2016

Skills

  • Quantitative analysis used to extract meaningful insights and inform strategic decisions
  • Confident leader of cross-functional collaboration
  • Self-starter with analytical mind to solve problems at scale
  • Strong interpersonal skills to engage internal and external groups with positive attitude and cooperative mindset

Timeline

Senior Product Manager - Private Brands B2B

AMAZON
03.2021 - Current

Vendor Manager - Office & Kitchen Retail

AMAZON
01.2019 - 02.2021

Tour & Marketing Planning Analyst

HOLLAND AMERICA LINE
10.2016 - 12.2018

Bachelor of Arts - Marketing, Entrepreneurship and Innovation

Seattle University

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Kristin Haddadi