Served as primary media contact and routinely led responses to protect brand integrity by creating crisis communications plans for RIFs, mergers, allegations and more
Supervised a cross-functional communications team to ensure strategic objectives were met on schedule and with excellence
Established standardized AP style guidelines and work processes for internal and external communications, significantly improving consistency and brand compliance across all channels
Helped launch new podcast: Created topics, curated guest lists and produced a highly engaging podcast series to foster community relations and expand brand reach for 50 episodes
Expanded brand awareness by conceptualizing and managing integrated PR campaigns that included media pitches, speaking engagements and bylined articles
Maintained consistent institutional messaging by collaborating closely with internal departments, volunteers and executive leadership
Wrote scripts and talking points for executive leadership team and CEO
Developed and oversaw $525,000 budget, identifying cost-saving opportunities through earned media and partnerships while maintaining high-quality deliverables
Public Relations Coordinator
The Salvation Army
05.2016 - 01.2021
Directed all internal and external communications strategies, partnering with senior leadership to align messaging with business objectives
Spearheaded media outreach, securing coverage with local news outlets to highlight organizational fundraising
Coordinated cross-departmental teams to produce annual reports, newsletters and email campaigns for diverse stakeholder groups
Built relationships and recruited news personalities from all local Central Ohio TV and radio stations to participate in the annual Celebrity Bell-Ringing event
Implemented content calendars and editorial guidelines to streamline publication schedules and ensure timely, relevant messaging
Market Manager/Special Events
City of Reynoldsburg
04.2014 - 03.2016
Managed media inquiries drafted talking points and coordinated press inquiries and engagements for key organizational spokespeople including Mayor
Managed all vendor relationships for Farmer’s Market and grew attendance through creative marketing strategies
Education
Bachelor of Arts - Journalism
The Ohio State University
Skills
Public Relations
Community Affairs
Writing & Proofreading
Media Relations
Brand Awareness
Team Building
Strategic Planning
Social Media Strategy
Website Administration
Volunteer Management
Crisis Communication
Event Planning
Accomplishments
Created, managed and succeeded at setting a new Guinness World Record event, which generated more than one million media impressions.
In 12 months, earned 91 unpaid media placements, reaching a potential audience of 143,599,665 in 2024 by developing unique story angles boosting audience awareness and organizational credibility.
Handled all media inquiries in conjunction with Emergency Disaster Services using Crisis Communication skills to arrange phone banks with ABC6 and WBNS-10TV during Hurricane relief efforts within 24-hours.
Managed social media channels for City of Reynoldsburg and improved Facebook engagement by more than 91% in four months.
Increased then maintained 42% open rate on external newsletter: Targeted and engaged robust list of 12,000 families, donors and corporate partners providing relevant articles, podcasts and videos we created.
Recruited, scheduled and managed more than 2,000 volunteers for annual events.
Developed engaging messages for quarterly video communication for President & CEO.
Led large presentations and trainings both internally (Board of Trustees) and externally (Human Service Chamber and Boards of DD)
Led and trained Community Relations Committee of professionals to build a speakers’ bureau to do presentations that increased brand awareness on organization’s behalf.
Created mascot project, led costume design and development then successfully managed mascot rollout to increase brand awareness and brand loyalty while forging new community partnerships to increase community awareness and support.
Served in the United States Army Reserves for 10 years, enlisted as Private, highest rank achieved First Lieutenant.
Affiliations
Public Relations Society of America (PRSA), Active Member