KRISTIN HARLAN

Lead strategy and execution of external communications, encompassing Global PR, Analyst Relations, Crisis Communications, Executive Communications, Internal Communications, and Social Media.

• Achieved Record-Breaking Media Coverage: Developed and executed an external communications strategy that generated an unprecedented 50% increase in media coverage within the first six months, elevating MongoDB’s profile in key tech publications.
• Pioneered the First Global Social Media Strategy: Launched MongoDB’s inaugural global social media strategy, resulting in a 60% increase in organic engagement and expanding the company’s online presence across major platforms.
• Innovative Campaigns for Brand Awareness: Conceptualized and orchestrated the company’s first proactive PR campaigns that led to a 40% boost in brand awareness and positioned MongoDB as a thought leader in the database industry.
• Enhanced Executive Visibility: Successfully secured 20+ high-profile speaking engagements for the CEO and leadership team at major industry conferences and media outlets, significantly enhancing executive visibility and thought leadership.
• Crisis Communication Excellence: Developed a comprehensive crisis communication plan that effectively managed and mitigated potential brand risks, safeguarding the company’s reputation during critical incidents.
• Strategic Collaborations: Fostered strong relationships with key industry influencers, resulting in exclusive interviews and features in top-tier outlets like Forbes, TechCrunch, and BBC, driving a 30% increase in audience engagement and website traffic.
• Team Development and Leadership: Built and led a high-performing team of 17 professionals across various regions, implementing training programs that improved performance metrics and aligned team efforts with corporate goals.

• Company Overview: Leading PR for all aspects of AWS Partner Organization (APO)
• APO, a global community of partners, in more than 150 countries that leverage programs, expertise, and resources to build, market, and sell customer offerings in over 100,000 companies
• Ran global channel media campaign, generating more than 170 unique partner stories for largest AWS event re:Invent;2022
• Pitched and secured significant media placements including CRN cover story with AWS CEO, Adam Selipsky and head of APO, Ruba Borno
• Led proactive media relations efforts that resulted in 200% increase in AWS channel press coverage YoY - 2021 and 2022
• Responsible for driving media relations initiative resulting in both channel and tech press, as well as high-profile business coverage including Bloomberg, Fortune, and WSJ and developed strategy/tactics for all partner engagements
• Steered organizational activities with expert knowledge of business operations, market trends and competitor activities
• Enhanced area operations with new and updated operational strategies
• Identified opportunities by proactively working with cross-functional teams
• Identified synergistic opportunities for relationships with industry partners
• Created specific and integrated strategies by partnering with peers
• Leading PR for all aspects of AWS Partner Organization (APO)
• APO, a global community of partners, in more than 150 countries that leverage programs, expertise, and resources to build, market, and sell customer offerings in over 100,000 companies

• Responsible for strategy and implementation of Global Public Relations, Crisis Communications, Dean Communications, and Creative Services for the school
• Designed and implemented GSB's first proactive media initiative, which produced multiple, large successful campaigns that increased awareness, student applications and overall ROI for the school
• Developed global messaging and framework to ensure clear, consistent communications amongst key audiences such as alumni, faculty, staff, students and media
• Content development of presentations, scripts and talking points for speaking engagements with alumni, staff, students and media
• Spearheaded first global proactive media plan to promote the GSB as one of the top business schools - results included coverage in top tier publications - Wall Street Journal, Bloomberg, TechCrunch, Marketplace, CNBC, Financial Times, NY Times and the Today Show
• Produced and implemented comprehensive crisis communications and issues management plan designed to protect the GSB brand and reputation
• Developed strategic communications plan for the rollout of the school's first Diversity, Equity and Inclusion (DEI) Action Plan and DEI initiative
• Served as primary spokesperson on behalf of the school
• Established strong relationships with key stakeholders, both internal and external
• Oversaw daily operations, ensuring efficiency and productivity
• Monitored industry trends to stay current on best practices and emerging opportunities

• Managed all global industry analyst and public relations for HP Channel; including overseeing a multi-million dollar agency budget
• Responsible for worldwide AR, PR, corporate positioning, program launches, and events
• Managed a diverse portfolio of clients, ensuring timely delivery of quality PR services tailored to their specific needs.
• Conducted thorough research to identify industry trends, enabling clients to stay ahead of competitors.
• Fostered a collaborative work environment among colleagues by sharing best practices and offering constructive feedback on projects.
• Increased brand visibility by developing and executing successful PR campaigns.

• Responsible for development of communications content and plans related to employer brand, reputation and crisis communications
• Managed all communications related to the company's wellness program, Wellvolution
• Developed a comprehensive internal and employee communications plan, and one-stop vehicle for employees to receive information regarding President Obama's Health Care Reform program
• Produced encompassing plan for recruiting potential employees - this involved developing a full recruiting website that includes researching and producing an award-winning employee video testimonials, Wellvolution content, benefits, etc

• Partner and customer communications for the Separation Management Office as the company separated into Hewlett Packard Enterprise and HP Inc
• Developed proactive awareness and education campaign with global channel press, analysts and industry influencers
• Worked closely with partners to speak on HP's behalf resulting in positive press coverage
• Responsible for elevating HP in key channel publications and industry analyst reports by 300%
• Responsible for CEO Meg Whitman moving from #22 to #2 on CRN's Top 100 Influential Executive list, as well as making Influencer of the Year from Channelnomics
• Managed all press/analyst outreach and sessions for HP's Global Partner Conference (2014/15)
• 100+ meetings were conducted onsite resulting in more than 140 pieces of coverage, including three cover stories in 2015 featuring Meg Whitman in the US, Canada and China
• Led twice-yearly global launches including developing all messaging and content creation, managed the launch team that included global representation from all Enterprise Business units, as well as all function programs - AR/PR, executive communications, web, sales communications and training, and partner/customer - resulted in more than 500 pieces of coverage worldwide
• Developed comprehensive metric program that analyzed all press coverage from around the world
• Generated the creation and execution of worldwide internal/external communications program for senior vice president and general manager of HP Services
• Provided strategic counsel, message development, and comprehensive thought-leadership program development for senior executives within HP Services
• Collaborated with Marketing, HP Corporate, HP Software, Enterprise Servers and Storage, as well as cross-BU AR/PR and regional teams to ensure appropriate messaging is incorporated in customer facing materials and aligns with HPwide messages and objectives
• Led global PR agency with team members located in EMEA, and APJ, and developed worldwide PR plan, as well as region-specific plans

• Developed and launched $2.5 million global PR program for Dun & Bradstreet (D&B) Corp
• Launched D&B's e-commerce subsidiary, eccelerate.com, in conjunction with VeriSign partnership
• Managed agency account teams: D&B - 12-person team in NYC and Boston and multiple overseas offices; Compaq - five-person NYC, Houston and Boston distributed team; Eastman Kodak - five-person NYC team for Kodak R&D division as part of global account
• PR lead for Compaq Computer Corporation's Government/Education/Medical sectors - responsible for $1.5 million annual PR budget
• Managed all aspects of business development - research, write proposals, prepare and deliver presentations, budget and fee negotiations
• Provided senior counsel and recommendations to clients on all aspects of external communications
• Wrote and produced client collateral materials including customer case studies, product backgrounders and fact sheets
• Managed executive visibility programs including proposals, speaking opportunities and by-lined articles
• Developed comprehensive product review program for clients; acted as publication main interface

• Established and maintained relationships with key industry press covering database and applications server software
• Responsible for corporate media events, including management of external resources, production of communications materials, television and photo shoots and event logistics