Kristin Harrison
Director Of Business Development
Amelia Court House,VA
Summary
Dynamic sales and business development leader with a strong track record of driving growth in the financial services space, especially within credit unions and community banks. Known for shaping go-to-market strategies, expanding into new verticals, and building lasting client partnerships that fuel long-term success. Brings a strategic mindset and a collaborative spirit—working seamlessly across sales, marketing, product, and leadership teams to unlock new opportunities and deliver measurable impact.
Overview
15
15
years of professional experience
1995
1995
years of post-secondary education
Work History
Director of Business Development
WebStrategies
Midlothian, VA
01.2017 - Current
- Scaled company revenue and market share 10x by leading strategic growth in the financial services sector , with a focus on credit unions.
- Surpassed annual sales targets by up to 140% , consistently driving record-breaking new business.
- Built and led a performance-driven sales process, leveraging HubSpot CRM to optimize pipeline, automate workflows, and track deal success.
- Increased average deal size by 20% YoY and drove a 98% retention rate on HubSpot-integrated accounts.
- Negotiated and closed contracts, with expertise in credit union and B2B manufacturing verticals.
- Created the agency's “FI-first” GTM approach and built strategic partnerships to expand brand visibility and authority.
- Featured as a HubSpot and sales strategy expert on financial industry stages, podcasts and webinars.
- Mentored new sales talent and collaborated cross-functionally to align product, operations, and client strategy.
- Led change initiatives including revenue team restructuring and agency-wide strategic planning.
Manager of Marketing and Client Relations
WebStrategies
Midlothian, VA
07.2014 - 01.2017
- Spearheaded outbound and inbound sales efforts, generating leads and building a robust sales pipeline
- Managed top-of-funnel prospecting activities, including lead generation and qualification, to drive new business growth
- Oversaw a team of prospectors, providing coaching and guidance to achieve ambitious sales targets
- Developed and implemented effective sales strategies, resulting in significant growth
Account Manager
Home Care Delivered
Richmond, VA
12.2013 - 07.2014
- Managed and grew existing accounts throughout the state, exceeding growth targets by cultivating strong customer relationships and delivering exceptional service
- Developed and maintained productive relationships with Home Health and Care Agencies, building trust and loyalty through proactive communication and problem-solving
- Built professional rapport with high-volume healthcare professionals, leveraging expertise in the industry to drive business growth and increase customer satisfaction
- Conducted all duties in full compliance with federal and state statutes, regulations, and policies, ensuring adherence to legal and ethical standards
Founder, VP of Business Development
K&K Designs
Richmond, VA
03.2010 - 06.2013
- Recruited and managed a nationwide team of over 500 consultants, providing leadership and guidance to drive results
- Built a highly effective team, created team building exercises, drove productivity, quality and results
- Managed and facilitated all product offers, order fulfillment and customer delivery
- Created and implemented the direct sales process, including conducting calls and webinars for training and individual team growth
- Led direct reps to maintain consistent workflows, delivering high quality service to customers and exceeding KPI's
- Led communications to all partners regarding strategy and increased performance, building strong relationships to drive business growth
Education
Theater Arts
Indian River College
Ft. Pierce, FLSkills
Sales training and coaching Pipeline developmentRevenue growthLead generationPartnership developmentNetworkingPricing strategyCustomer engagementRevenue and profit reportingSales pipeline managementLeadershipSales training and coaching
Accomplishments
Team GEEAR — Founder
Built an internal team dedicated to strengthening company culture through core values, team-building activities, corporate retreats, and volunteer initiatives.
Networking RVA — Founder
Created and led a peer network for elite sales professionals across the Richmond area, focused on connection, learning, and career growth.
Richmond Area Young Life — Volunteer
Hosted and mentored high school students in a small group setting as part of the Young Life "Campaigners" ministry.
Shady Grove United Methodist Church — President, Children's Council
Led planning and facilitation of church-wide youth and children's events, building programming and engagement for the next generation.
Awards
HubSpot Certified Marketing Professional, HubSpot Certified Sales Professional, Diversity Equity and Inclusion, Volunteer of the Year American Marketing Association
Timeline
Director of Business Development
WebStrategies
01.2017 - Current
Manager of Marketing and Client Relations
WebStrategies
07.2014 - 01.2017
Account Manager
Home Care Delivered
12.2013 - 07.2014
Founder, VP of Business Development
K&K Designs
03.2010 - 06.2013
Theater Arts
Indian River College