Kristin Knuppel
Sherwood,WI
Summary
Dynamic healthcare leader with experience across sales, marketing, training, and people leadership—driving results both independently and through others. I excel at building trusted stakeholder partnerships and influencing strategy through clear communication, meaningful customer insight, and a holistic, strategic mindset. My experience includes building a territory from the ground up into multimillion-dollar growth through a targeted HCP engagement plan, restoring mature market share to 60% during my marketing growth gig, and helping lead the Midwest District to #1 nationally. These experiences position me to contribute immediately in the TLEL role—bringing the influence, strategic insight, and stakeholder partnership needed to support and advance the Ig portfolio. I am passionate about driving product demand and enhancing customer engagement through effective communication and innovative solutions. Successful professional with several years of experience propelling brand image and driving customer engagement to increase revenue. Skillful in generating attention among target audiences. Strong collaborator comfortable working with various teammates and industry professionals to oversee execution of campaigns.
Overview
15
15
years of professional experience
Work History
Area Business Manager – Secondment
Pfizer
Midwest District, US
08.2023 - 11.2024
- Developed a high-performance culture that instilled focus and commitment to exceeding our sales objectives. Led team to winning District of the Year within 5 months in role, climbing from #4 to #1 nationally.
- Developed a high-performance culture in partnership to identify, prioritize, and execute sales funnel opportunities within our Segmented Portfolio Priorities to achieve Key Performance Indicators, maximize growth/mitigate competitor threat, and deliver results
- Led the recruiting, hiring, and onboarding of four individuals with diverse talents, tenure, and backgrounds during the 2023 Field Force Expansion within first month of hire.
- Embraced Situational Leadership coaching to foster high-performance behaviors and drive performance goals. 2023 1.3 Situational Leadership Survey score reflected positive district impact within my first 6 months as an ABM.
- Leveraged insights from analytics tools: Prism, SMART, IDN and GPO Dashboards to identify short/long-term growth opportunities and make informed decisions on adjustments to sales strategy as needed. Identified and co-created a SMART platform “Front Page News”, that provided actionable insights with fewer clicks.
- Cultivated strong relationships with Key IDN Influencers in partnership with sales colleagues to develop strategic plans aligned to customer needs and deliver sustainable sales growth for Pfizer. Drove 90% GPO compliance across 3 largest GPO’s
- Served as our division Advisory Team ABM Lead and Anesthesia Liaison.
Specialty All Brands Account Specialist
Pfizer
, US
01.2016 - 07.2023
- Manage diverse portfolio of therapies across various market segments and payer mixes including legacy and launch products/devices within IDN’s, Medical Groups, Specialty Pharmacies, key accounts, and multi-disciplinary teams.
- Engage key stakeholders with insights to create shared value, foster market/disease awareness of Pfizer portfolio of medical devices/pharmaceuticals, driving product demand across multiple specialty areas including, Cardiothoracic Surgery, Neurosurgery, Pharmacy, Allergy & Immunology, Neurology, as well as Operating Room Educators/Managers and multi-disciplinary teams.
- Expand awareness of Pfizer’s commitment to the Immunoglobin Therapy community, including the launch of a rare disease indication, facilitating patient access to Pfizer’s Ig Portfolio and customers to our evolving resources within Specialty Pharmacies and key physician groups.
- Create opportunities to pull-through incremental Thrombin-JMI hemostatic business in a mature market while simultaneously launching GEL-FLOW through strategic navigation of the complex decision-making process, engaging influencers across various hospital departments to develop advocacy and facilitate product evaluation.
- Produced YOY sustainable growth of Thrombin-JMI reaching $3.5MM volume in 2019 - 2nd largest brand and market volume territory nationally.
- Retained 100% of customer base throughout two-year supply interruption/allocation, through customer-centric mindset.
- Selected to represent the Field Faculty Team to support New Hire Training and on-going colleague development, 2017-present.
- Elected as Field Faculty Lead in March 2023.
Marketing Project Manager – Growth Gigrowth Gig
Pfizer
, US
07.2019 - 07.2020
- Revitalized Surgical Brands Strategy Communication - Empowered sales colleagues with written weekly marketing updates, including RTM strategy and pull-through, portfolio messaging, allocation processes, and colleague success stories. This communication became the “gold standard”, that empowered colleagues with knowledge effectively execute organizational priorities aligned to Thrombin-JMI RTM strategy, Surgical Portfolio rebranding, as well as a new Surgical Portfolio product launch.
- Designed POA and Next Level Trainings – Aligned with HBU colleagues to execute 12 (live and virtual) salesforce trainings including Strategic Selling, Surgical Market/Clinical Acumen, Account Management Collaboration, and Excellence in Execution best practice sessions that elevated expertise navigating the complex Hospital/IDN ecosystem, delivering our value proposition, enhancing customer engagement to drive sustainable growth of the Surgical Brands Portfolio.
- Influenced Account Management Collaborations - Led initiatives to unify cross-functional teams and promote shared accountability amongst Sales Leadership Team, Portfolio, National Account Executives, Hospital System Account Executives, and salesforce. Implemented strategic growth initiatives to drive conversion opportunities, leverage GPO contract awards, and mitigate competitor threat within IDN’s and key targeted accounts to execute HBU sales goals and objectives.
- Spearheaded Surgical Brands Playbook - Developed first in class, comprehensive resource alongside Synergy Healthcare Consultancy Group to augment representative coaching/development, inclusive of portfolio value messaging, IDN account/trial management roadmaps and clinical acumen.
- Marketing Liaison Impact – This created role significantly enhanced sales engagement and optimized sales effectiveness supporting the execution of the Surgical Brands Portfolio strategies and delivering sales growth. Expanded GEL-FLOW Hemostatic Market Share (2018 launch) in a complex, contract driven environment while simultaneously re-establishing the national Thrombin-JMI Market Share to historical levels of 60+% from a low of 35% after several months of product shortages, and restored customer confidence in Pfizer as their supplier of choice for Thrombin-JMI.
- Facilitated communication between creative teams and external vendors.
- Maintained positive relationships with customers through effective communication tactics.
- Coordinated cross-functional teams to ensure successful project completion.
- Represented company at local and trade association meetings to promote products.
- Produced ideas for promotional events or activities and organized them efficiently.
- Led nationwide marketing campaigns from planning to execution.
- Monitored progress and submitted performance reports.
- Organized events such as seminars, conferences and trade shows to promote products or services.
District Manager
Hospira Worldwide, Inc.
, US
06.2015 - 12.2015
- Selected to lead my district during period of uncertainty and transformation leading up to Pfizer integration.
- Swiftly cultivated a culture of trust and respect amongst former peers, elevating team morale and focus needed to successfully launch Dyloject preceding Hospira integration to Pfizer.
- Elevated district to a high company standard while supporting individual strengths and growth opportunities.
- Created a district targeting/segmentation strategy for IDN/key account growth priorities while simultaneously identifying alternate-site accounts to augment sales growth during Dyloject product launch.
- Established hyper-target identification and tracking metric to ensure shared accountability among internal/external stakeholders to the formulary sales process and execution of a successful Dyloject product launch.
- Led district to #2/10 YE National Ranking - defended Precedex LOE business and achieved 150% district quota.
Anesthesia & Critical Care Account Executive
Hospira
, US
10.2009 - 05.2015
- Inspired a national paradigm shift within the Critical Care community toward evidence-based modern sedation techniques that radically transformed quality of care for critically ill patients.
- Identified and guided IDN wide complex initiatives within key accounts, to support Critical Care providers develop clinical pathways necessary to enhance core quality metrics, reduce healthcare resources, and significantly improve clinician/patient experience and outcomes.
- Developed Key Opinion Leader’s to amplify awareness of a novel, high value sedation agent through peer-to-peer collaboration; led salesforce in number of targeted large-scale physician g events executed.
- Created product demand and adoption of proprietary products through formulary channel that drove system-wide conversions to consistently exceed company goals, generating $3,000,000 in sustainable growth revenue 2010-2013.
- Delivered consistent YOY Precedex growth, 88%, 44%, 41%, 34% 2010-2013 respectively, in a generic sedation market.
- Thwarted generic competitive threat in 2014 maintaining 90%+ Precedex Premix market share in 2014, winning COE.
- Nominated to represent the national sales force on the ELITE Sales Leadership Team, 2011-2014.
- Selected as District Trainer to develop and coach colleagues on launch product clinical/strategic selling processes.
Education
Bachelor of Science - Exercise Science, Health Education
University of Wisconsin
OshkoshLeadership Lab -
Pfizer
01.2026
Field Faculty Board
01.2022
Pfizer Mentor Match & HBU Meaningful Mentorship
Miller Heiman Strategic & Conceptual Selling Model -
Hospira
Skills
- Stakeholder collaboration and engagement
- Team leadership
- Strategic planning
- Customer engagement and insights
- Relationship building
- Effective communication
- Cross-functional collaboration
Awards
- 2023, Elected as Field Faculty Lead
- 2019, Red Plate Award
- 2020, North Central District DRIVEN Award
- 2020, Breakthrough Excellence Award
- 2016-2022, Regional Performance Fund
- 2017, SHR Level 3
- 2014, CIRCLE OF EXCELLENCE (Hospira)
- 2014-2015, Exceptional Performer
- 2011-2013, High Performer
- 2010-2014, Peak Performer
Professional Development
- Talent Marketplace, Surgical Brands Portfolio Marketing Manager, HBU (12 months)
- Pfizer Mentor Match & HBU Meaningful Mentorship, Mentor & Mentee
- Field Faculty Board, 2017-2022
- Leadership Lab, 2022 - present
- Miller Heiman Strategic & Conceptual Selling Model, Hospira trained
Affiliations
exercise
Timeline
Area Business Manager – Secondment
Pfizer
08.2023 - 11.2024
Marketing Project Manager – Growth Gigrowth Gig
Pfizer
07.2019 - 07.2020
Specialty All Brands Account Specialist
Pfizer
01.2016 - 07.2023
District Manager
Hospira Worldwide, Inc.
06.2015 - 12.2015
Anesthesia & Critical Care Account Executive
Hospira
10.2009 - 05.2015
Bachelor of Science - Exercise Science, Health Education
University of Wisconsin
Leadership Lab -
Pfizer
Field Faculty Board
Pfizer Mentor Match & HBU Meaningful Mentorship
Miller Heiman Strategic & Conceptual Selling Model -
Hospira