Kristin Lea Robinson
New York,NY
Summary
Dynamic Project Management Director with a proven track record at the top agencies in New York, excelling in resource allocation, creative operations, and creative development. Expert in optimizing creative processes and enhancing stakeholder communication, driving successful outcomes for high-profile brands. Adept at leading cross-functional teams to achieve project goals efficiently and effectively.
Overview
16
16
years of professional experience
Work History
Associate Project Management Director
Saatchi & Saatchi
New York, NY
01.2024 - Current
- Managed all creative projects for Oral-B and Crest from strategic brief through production and oversaw production of diverse digital, social, and video initiatives.
- Allocated resources effectively across teams and projects to maximize output.
- Conducted weekly status updates with account, creative, and production teams for alignment.
- Streamlined operations alongside the executive producer to improve project efficiency.
Freelance Project Management Director
Known and McCann NY
New York, NY
01.2022 - 01.2024
- Managed 360 creative processes and budgets for two large-scale pitches for entertainment brands.
- Collaborated with clients and internal teams to oversee creative assets and presentations.
- Developed and maintained a comprehensive creative status in Google Drive, enhancing asset organization.
- Created Global and US project statuses for all creative initiatives across Mastercard.
- Facilitated biweekly status meetings with account and project management teams to ensure alignment.
- Led project managers in establishing efficient processes throughout the brand.
- Executed large-scale 360 projects involving US and Global teams, optimizing creative operations.
Project Management Director
BBDO
New York, NY
01.2018 - 01.2022
- Oversaw all creative projects from strategic brief to production for Dunkin, HBO Max, and Mars.
- Allocated internal and freelance resources across teams to support multiple projects and business pitches.
- Managed staffing plans and time for creative teams while facilitating team development.
- Covered head of resourcing role during absence, ensuring continuity in operations across departments.
Freelance Senior Project Manager and Producer
Freelance
New York, NY
01.2015 - 01.2018
- Droga5 (10 months): Project managed the creative development process across four vitamin brands and a national rebranding project of all 360 materials for Pier 1. Managed the creative development process for two LVMH brands including a luxury cognac and the launch of an experiential ecommerce platform for ordering alcohol, booking travel and hosting in the United States.
- J. Walter Thompson (1 year and 10 months): Served as the operations project manager for New Business where I managed pitches from brief through final production. Oversaw the creation, budget, and development of a maker's space. Prior to New Business, I project managed 360 materials for Puma and Rolex.
- Iris Worldwide (2 months): Produced brand videos and web banners for the launch of a mobile phone company in the United States. Project managed and produced print and digital materials for a CRM launch and specialty branded materials for a beer company.
Project Manager
Grey
New York, NY
01.2014 - 01.2015
- Oversaw the 360 creative process through production on 18 accounts including business-to-business, business-to-consumer, cosmetic pharmaceuticals, over-the-counter medications, and nonprofit brands.
- Managed multiple New Business pitches from initial creative development to pitch production.
- Oversaw the management and allocation of resources for 18 accounts and New Business pitches.
Freelance Project Manager and Producer
Freelance
New York, NY
01.2012 - 01.2014
- Publicis (3 months): Managed the production process of email, web, environmental, print, and event materials for the rebranding of a large financial institution.
- MRY (4 months): Oversaw and produced digital media campaigns and social content calendars for the launch of a new mobile app. Produced the build, creative, and post-production process for a new Tumblr site.
- Initiative (6 months): Assisted the New Business department with the coordination of projects, pitches, research proposals, and print materials for presentations.
- Manhattan Marketing Ensemble (5 months): Oversaw the production and approval process of all print and digital work. Trained three new employees in project management and trafficking skills.
Project Coordinator
SpotCo
New York, NY
01.2011 - 01.2012
- Coordinated timelines and billing with the account and design departments for all new creative deliverables.
- Managed the approval process for all creative work from the production department.
- Assisted with the scheduling of New Business pitches and preparation of design presentations.
Production and Creative Assistant
Publicis
New York, NY
01.2009 - 01.2011
- Assisted the Head of Broadcast Production with scheduling, department status, and research projects.
- Scheduled in-house screenings with edit, graphic, and music companies.
- Supported the producers with pre- and post-production of TV and radio commercials.
- Assisted three Executive Creative Directors with schedules, travel, and special brand research projects.
- Compiled materials and assisted in the preparation of new business pitches and ad campaigns.
Marketing Intern
Roundabout Theatre Company
New York, NY
01.2009 - 12.2009
- Compiled data and survey information, researched event venues, administered donation requests to organizations and charities, and created reports in Tessitura and Microsoft Excel.
- Assisted in planning and management of special events including opening night preparation for two Broadway and one Off-Broadway productions.
Education
Bachelor of Arts - Humanities, Art History and Curatorial Studies
Brigham Young University
Provo, UT04.2007
Skills
- Project management
- Creative development
- Resource allocation
- Creative Operations
- Process optimization
- Building Team Culture
- Team leadership
- Status reporting
- Problem solving
- Effective communication
- Asset organization
- Relationship building
- Advertising campaign development
- Process improvement
- Staff development
- Interpersonal communication
- Department oversight
- Teamwork and collaboration
Timeline
Associate Project Management Director
Saatchi & Saatchi
01.2024 - Current
Freelance Project Management Director
Known and McCann NY
01.2022 - 01.2024
Project Management Director
BBDO
01.2018 - 01.2022
Freelance Senior Project Manager and Producer
Freelance
01.2015 - 01.2018
Project Manager
Grey
01.2014 - 01.2015
Freelance Project Manager and Producer
Freelance
01.2012 - 01.2014
Project Coordinator
SpotCo
01.2011 - 01.2012
Production and Creative Assistant
Publicis
01.2009 - 01.2011
Marketing Intern
Roundabout Theatre Company
01.2009 - 12.2009
Bachelor of Arts - Humanities, Art History and Curatorial Studies
Brigham Young University
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