Summary
Overview
Work History
Education
Skills
Work Availability
Quote
Accomplishments
Work Preference
Languages
Interests
Timeline
Generic
Kristin Ledesma

Kristin Ledesma

Helotes,TX

Summary

At Chick-fil-A, as Chief Marketing Director, I spearheaded a dynamic team, driving brand recognition and market penetration through innovative digital marketing and strategic partnerships. Leveraging networking acumen and strategic planning, I significantly enhanced customer engagement and brand loyalty, culminating in a notable increase in ROI. My leadership also fostered a culture of professional growth and innovation.

Knowledgeable Engagement and Events Planner with background in leading innovative marketing strategies for diverse industries. Proven success in driving brand growth and spearheading impactful campaigns that resonate with target audiences. Demonstrated ability in team leadership and strategic planning, ensuring cohesive and results-driven marketing initiatives.

Overview

18
18
years of professional experience

Work History

Chief Marketing Director of Brand & Events

Chick-fil-A
05.2007 - Current
  • Built strong relationships with over 10,000 industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.
  • Mentored junior team members, fostering professional development within the organization.
  • Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
  • Established partnerships with key industry influencers to amplify brand reach and credibility.
  • Managed marketing budget for maximum ROI.
  • Elevated brand loyalty and customer retention by launching personalized communication and rewards program.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
  • Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
  • Developed robust analytics framework to measure and report on campaign performance, guiding strategic adjustments and improvements.
  • Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
  • Expanded market reach and penetration by establishing strategic partnerships with key industry influencers and organizations.
  • Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Wrote and distributed press releases to increase brand visibility.

Education

Some College (No Degree) - Communications

University of The Incarnate Word
San Antonio, TX

Skills

  • Networking
  • Digital marketing
  • Strategic planning
  • Project planning
  • Communications expertise
  • Marketing
  • Relationship building
  • Promotional events
  • Marketing campaigns
  • Strategic marketing
  • Brand development
  • Marketing plan development
  • Customer segmentation
  • Innovation

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Opportunities Don't happen.You create them.
Chris Grosser

Accomplishments

  • Collaborated with team of 267 in the development of App Launch.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved launch of food delivery during Covid with accuracy and efficiency.
  • Resolved product issue through consumer testing.

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home option

Languages

English
Full Professional

Interests

Creating Memories

Spending Time with my Family

Traveling

Spending time volunteering and giving back to my community with my family

Timeline

Chief Marketing Director of Brand & Events

Chick-fil-A
05.2007 - Current

Some College (No Degree) - Communications

University of The Incarnate Word

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