Kristin L. Masencup
Mooresville,NC
Summary
Experienced project manager and account manager with 15 years of success in leading high - quality projects across various marketing verticals and channels and leading cross-functional and diverse teams. Strong background in planning, development, implementation, and execution for complex projects and sprint planning for campaigns that drive brand awareness, engagement, and retention adhering to PMO framework. Passion for combining team building and collaboration driving holistic company initiatives, fostering cross- functional partnerships, and promoting a customer -centric approach is my overall dedication and commitment when embarking on a project or role.
Overview
17
17
years of professional experience
Work History
Senior Business Project Manager – Marketing
Lowe’s Companies, Inc
12.2021 - Current
- Spearheaded complex projects that involved rebranding and launching new products from start to finish, collaborated cross-functionally with insights and creative teams for design deliverables, prototypes, packaging to meet key milestones within stakeholder and leader approvals at different levels to meet company objectives.
- Ensure seamless projected flow, feedback, deliverables, and milestones, utilized project management tools to establish end - to - end project timelines and promoted transparent and open communication during project lifecycle.
- Organized stand-up calls for cross-functional CRM personalization teams, and orchestrated email marketing campaigns from strategic development, creative design to salesforce execution. Responsible for meeting demanding deadlines across DIY, PRO, and Loyalty Programs.
- Experience in facilitating meetings and driving cross-functional and diverse teams to identify mitigate risks and issues through root casue analysis, problem-solving and mitigation planning.
- Strategic thinker in sprint planning embracing and implementing agile methodologies and principles while able to communicate clearly project objectives with technical teams, SME's, and vendors.
- Program management ownership and reporting on annual, quarterly, and monthly planning milestones, goals, and objectives.
- Established cross-functional meeting cadence to support business insights, analytics, and evaluation of campaign performance using KPI metrics with senior management. Led curation of executive decks and presentations on updates, business objectives, and growth intitiatives.
- Established a robust monitoring and escalation process that enabled early detection of issues and triage in sprint and project lifecycle.
Senior Recruiter, Talent Acquisition
ADP
08.2021 - 12.2021
- Full–cycle recruiting, sourcing, and engaging with active and passive candidates on major platforms and enhanced candidate pipeline by sourcing strategies, including social media, networking events, and job postings.
- Collaborative and consultative approach working with hiring managers and directors while providing market insights, industry trends, and advice on best practices to develop top-notch recruitment strategy that aligns with their goals
- Conducted thorough candidate screenings, resulting in higher quality interviews, and provided exceptional support to candidates throughout interview process, leading to positive feedback and increased offer acceptance rates.
Senior Program Manager
Rasmussen University
12.2009 - 09.2020
- Program Manager leading School of Nursing, from program start-up for core educational programs for Associate in degree in Nursing, LPN, and RN- BSN tracks.
- Championed enrollment and cross- functional team building initiatives driving enrollment sustainability of 500+ students and integral part of start- up operations and accreditation achievements.
- Led process improvement initiatives by conducting thorough analyses of existing workflows, and identifying bottlenecks and redundancies that hindered progress toward established targets and driving efficiencies
- Community relations and contract negotiations for clinical partnerships, hospital benefit fairs, and networking,
- Managed full-cycle recruitment and admissions advising through qualified enrollment guidelines.
- Vendor management for online learning platforms and program testing helped develop SOP and training.
- Provided team building cross-departmentally supporting faculty and staff implementing agile methodologies to enhance collaboration for curriculum effectiveness, technology, and engagement for overall better student performance.
- Administrator for campus social media page leading teams quarterly to deliver strategic digital marketing campaigns for recruitment and brand engagement.
- Coordinated large-scale events for marketing career fairs, benefits fairs, and graduation project planning scope, implementation, execution, and within time and budget.
Account Manager/ Recruiter
AEROTEK INC.
03.2007 - 09.2009
- Business-to-business sales and managed territory covering Orlando, Fl area providing staffing and payroll services for key laboratory, scientific, engineering, and healthcare accounts.
- Responsibilities included business development, contract negotiation, requisitions fulfillment while sourcing candidates, screening, interviewing, background checks, and acceptance negotiation in very competitive markets. Fast-paced high-volume recruiting and managed direct reports.
- Developed long-lasting client relationships by providing exceptional customer service and conducted regular account reviews to identify areas of improvement or account saturation.
- Mentored junior account management to develop skills and best practices utilizing boolean search techniques on LinkedIn, Monster, and Indeed.com increasing productivity.
Education
Bachelor of Science - Marketing
UNIVERSITY OF CENTRAL FLORIDA
Orlando, FL12.2004
Skills
- Project Management
- Stakeholder Communications
- Market Trends Analysis
- Campaign Planning
- Email Strategy Development
- Project planning and development
- Cross-Functional Collaboration
- Workflow Optimization
- Agile Methodology
- Risk / Issue Management
- Social Media Recruiting
- Recruiter Training and Mentoring
Timeline
Senior Business Project Manager – Marketing
Lowe’s Companies, Inc
12.2021 - Current
Senior Recruiter, Talent Acquisition
ADP
08.2021 - 12.2021
Senior Program Manager
Rasmussen University
12.2009 - 09.2020
Account Manager/ Recruiter
AEROTEK INC.
03.2007 - 09.2009
Bachelor of Science - Marketing
UNIVERSITY OF CENTRAL FLORIDA
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