Kristin Maverick
New York
Summary
Established strategic creative leader with 18+ years of awarded experience at top agencies, media networks and consumer brands. A passionate self-starter with a proven track record building top performing teams, working fast and strategically across 360 marketing programs and inspiring engaging and effective creative work. Known "doer" and "maker" in the industry with a passion for community, engagement & innovation.
Overview
18
18
years of professional experience
Work History
SVP Group Director, Client Leadership
Dentsu Creative
01.2023 - Current
- Currently the senior client business leader for three of Dentsu Creative's leading clients Burger King, Apple TV+ & Walmart
- Responsible for executive strategic initiatives to drive YOY client business growth, resulting in higher revenues in addition to driving best in class creative outputs across all teams
EVP, Social Marketing & Strategy
Giant Spoon
04.2022 - 01.2023
- Oversaw the growth of the newly developed social department with clients including Kate Spade & Petco.
SVP, Social & Influencer Marketing
360i (Dentsu Creative)
06.2019 - 04.2022
- Led the Social Marketing & Influencer teams at 360i for award winning clients including Bravo TV, Mondelez (Oreo, Ritz, Sour Patch Kids and 14 others), 7-11, Boston Beer Company (Truly, Twisted Tea).
- Developed a first of its kind embed agency/brand partnership model with Mondelez bringing together a team of 25 strategists, community managers & creators to product best in class social content for 17 Mondelez brands.
- Launched & executed a 2020 Virtual Prom hosted over Zoom with Steve Aoki targeted at Gen Zers who missed out on their prom due to quarantine.
- Championed the addition of 5 dedicated TikTok Creators to the agency, a new skillset identified as a business driver and need across all clients.
Director, Engagement
Forsman & Bodenfors
11.2018 - 06.2019
- Oversaw the Engagement department and improved project efficiency, strategic rigor & social media creative output for clients including Goldman Sachs & iRobot.
Senior Director, Digital Marketing
David Yurman
06.2016 - 10.2018
- Oversaw all digital marketing channels: social media (paid, organic), content marketing, influencer partnerships & event coverage, email (mass + launched Bluecore Trigger program), SEM & SEO, Chinese social media channels: WeChat & Baidu.
- Launched first of its kind social innovations within the luxury space: Facebook Messenger Holiday 2017 Chatbot (first luxury jewelry brand to do so) + first to market Facebook Live influencer styling event with Elle Magazine (275k video views) earning industry press coverage.
Senior Director, Content & Social Media Marketing
Rent the Runway
02.2015 - 06.2016
- Managed the overall social calendar & content strategy for the company using customer + Tableau data to execute 360 marketing campaigns, drive up business utilization and build customer engagement increasing lifetime value development, awareness, loyalty, and advocacy)
- Established the Rent the Runway social community #myrtr rallying thousands of customers and fans to generate earned media through sharing of the product and outfits across all social channels and increasing brand awareness and engagement.
Senior Director, Emerging Media
Bravo TV, NBC Universal
03.2014 - 02.2015
- Built out from inception to launch social & mobile products for the network to drive digital engagement with Bravo's on air shows including Shorty Award winner Play Live, Mobile Pass, Social Commercial, Live Voting, and Bravo Now as well as digital short-form videos and social media.
Director, Social Media
The Barbarian Group
11.2011 - 03.2014
- Led a team of six new media specialists to build out the Social & Earned Media Department helping to drive incremental revenue due to the team’s ideas and ability to identify business-driving opportunities quickly. Clients included Pepsi (4 sub-brands + award winning Pepsi Next campaign), General Electric, Bacardi Rum & Beam liquors.
Digital Strategist
BBDO
10.2010 - 11.2011
- Worked across the agency as part of the newly created digital strategy team to integrate and educate internal teams and external clients on ways to insert digital into all brand campaigns and work and sell in more offerings to the clients including GE, Orbitz and AT&T.
Director, Social Media
Attention
08.2009 - 10.2010
- Led the Consumer Lifestyle group with 10 new media specialists to execute best in class social media work for clients including Mattel's Barbie (award winning Webby campaign) Expedia and General Mills.
Director, Communications
Carrot Creative
12.2008 - 08.2009
- Served as Carrot Creative's brand evangelist, defining their communications strategy - from market landscape evaluation and value proposition to media partnerships and communications opportunities with our leadership team.
Account Executive
Bite Communications
03.2006 - 12.2008
- Served as an account executive leading media strategies and outreach programs for Sun Microsystems and Diageo.
Education
Bachelor of Arts -
University of Rhode Island
01.2005
Washington D.C. Semester Program (Journalism) -
American University
01.2004
Skills
- Client Relationship Building
- Annual Planning
- People and Culture
- Brand Management
- Operational Excellence
- Cross-Functional Collaboration
- Process Improvements
- Talent Recruitment
- Strategic leadership
- Approachable leader
- Relationship and Team Building
- Growth planning
Accomplishments
- Two Silver Cannes Lions and three Bronzes for The Oreo Doomsday Vault (Team Effort)
- Notable in Marketing & PR – Crain’s NY Business 2021
- Shorty Awards Real Time Academy Judge 2021
- 2020 ANA Reggies Award Judge
- Rising Stars of Madison Avenue – Business Insider 2020
- Business Insider: The 2013 30 Most Creative People in Social Media Marketing
- 2013 Webby award winner in the Native Advertising category: Pepsi NEXT, The Extra Hour
- Advertising Age's 2012 Women to Watch
- Official Honoree title from The Webby Awards 2011 for the Rich Media: Promotional category: Barbie Video Girl
- Co-founder Digital DUMBO networking event
Timeline
SVP Group Director, Client Leadership
Dentsu Creative
01.2023 - Current
EVP, Social Marketing & Strategy
Giant Spoon
04.2022 - 01.2023
SVP, Social & Influencer Marketing
360i (Dentsu Creative)
06.2019 - 04.2022
Director, Engagement
Forsman & Bodenfors
11.2018 - 06.2019
Senior Director, Digital Marketing
David Yurman
06.2016 - 10.2018
Senior Director, Content & Social Media Marketing
Rent the Runway
02.2015 - 06.2016
Senior Director, Emerging Media
Bravo TV, NBC Universal
03.2014 - 02.2015
Director, Social Media
The Barbarian Group
11.2011 - 03.2014
Digital Strategist
BBDO
10.2010 - 11.2011
Director, Social Media
Attention
08.2009 - 10.2010
Director, Communications
Carrot Creative
12.2008 - 08.2009
Account Executive
Bite Communications
03.2006 - 12.2008
Bachelor of Arts -
University of Rhode Island
Washington D.C. Semester Program (Journalism) -
American University
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