Summary
Overview
Work History
Education
Skills
Internship
Certification
Accomplishments
Timeline
Generic

Kristin Meyer

Eagle Mountain,UT

Summary

Results-oriented digital marketer with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.

Overview

18
18
years of professional experience

Work History

Digital Marketing Manager

SocialClimb
Lehi, UT
06.2021 - Current
  • Streamlined marketing efforts for healthcare practices by implementing Boost, a part of our software app that utilizes targeted Google and Facebook ads to attract potential patients in the area.
  • Created, managed and optimized 150+ playbooks for healthcare practices to use to get their Google ads up and running within minutes
  • Assisted clients and customer success managers on seamless integration of Boost into their workflow for efficient ad campaign management.
  • Recommended data-driven strategies to increase new patient acquisition and ad campaign revenue
  • Drove the expansion of new patient numbers to aid healthcare practice growth

Director of Paid Search

Oozle Media
Sandy, UT
09.2015 - Current
  • Created and executed successful Paid Search, Display, Remarketing, and Youtube video campaigns, consistently surpassing client's ROI objectives.
  • Developed strategies for paid search campaigns, including keyword research, bid management, ad copy optimization, and A and B testing.
  • Provided guidance and training for PPC team members who were responsible for managing specific accounts or elements of a larger campaign strategy.
  • Implemented tracking codes into websites to measure the effectiveness of online advertising campaigns.
  • Created and automated detailed reports of campaign performance and provided actionable recommendations to improve results.
  • Performed competitive analysis of competitors' strategies and identified areas where our clients could gain an advantage in the marketplace.

Account Lead

3Q Digital
San Francisco, CA
09.2019 - 06.2021
  • Served as the main point of contact for a major social media company, fostering strong trust and facilitating effective collaboration on projects.
  • Leveraged digital marketing expertise to drive test initiatives, develop strategic roadmaps, and enhance performance of existing paid media campaigns
  • Designed and executed effective advertising campaigns on multiple channels including Search, Display, Video, and Social media
  • Monitored campaign performance and pacing against budgets and targets, managing just over $1M in ad spend per quarter
  • Consistently improved Return on Ad Spend and increased sales through regular optimization of search, display and social campaigns
  • Automated bid strategies and reporting using Search Ads 360

Senior Paid Search Specialist

LeadAmp
Kaysville, UT
11.2012 - 08.2015
  • Planned, launched, and managed Google and Microsoft ad accounts for diverse clientele
  • Managed Display Network, Retargeting and Youtube Video campaigns
  • Successfully oversaw the implementation of Product Listing Ad campaigns for various eCommerce clients
  • Automated keyword bids and reports using Doubleclick Search
  • Analyzed campaign performance data, developing optimization strategies.
  • Created and enhanced keyword lists, text ads, and bid strategies to optimize client's return on investment
  • Engaged with clients to understand their goals, campaign performance, industry trends and provide recommendations.

Senior PPC Specialist

SEO.com
West Jordan, UT
12.2010 - 11.2012
  • Handled the planning, launching, and managing of clients' Google and Microsoft ad accounts
  • Managed Display Network, Retargeting and Youtube Video campaigns
  • Implemented Mongoose Call tracking metrics for offline conversion tracking
  • Analyzed campaign performance data and formulated optimization strategies
  • Created and optimized keyword lists, text ads, and bid strategies to maximize client's ROI
  • Engaged in goal discussions, campaign performance analysis, industry trend assessment, and client recommendations
  • Performed account reviews and wrote proposals to assist sales team in growing number of clients

SearchCenter Consultant

Adobe (Omniture)
Orem, UT
04.2008 - 02.2009
  • Managed and oversaw consulting engagements for high-profile Omniture SearchCenter clients.
  • Spearheaded the management of Google and Microsoft Paid Search accounts for clients utilizing Omniture tools
  • Reviewed and provided recommendations for keywords, ad text, landing pages, budgets, and keyword bids based on objectives and key performance indicators.
  • Conducted weekly client calls to discuss performance of SEM campaigns, set goals, and devise account optimization strategies
  • Trained new clients on SearchCenter platform
  • Assessed reporting needs and automated a customized report for weekly delivery.

Search Engine Marketing Planner

Helix Education (Datamark)
03.2006 - 04.2008
  • Managed Google and Microsoft ad accounts for higher education clients, driving quality leads that significantly increased school enrollments
  • Utilize bid management platforms to target a profitable Cost per Lead (CPL)
  • Regular optimization of keyword lists, ad text, and keyword bids
  • Managed and enhanced performance of Display Network and Retargeting campaigns
  • Demonstrated effective communication by discussing clients' goals, campaign performance, and recommendations.
  • Provided monthly performance projections for lead volume, spend and CPL.

Education

Bachelor of Arts - Political Science

Brigham Young University
Provo, UT
04-2003

Skills

  • Digital Marketing
  • Data Analytics
  • Data-Driven Decision-Making
  • Client Communication
  • Performance Analysis
  • Campaign Optimization

Internship

Congressman Tom Lantos, Washington D.C.

Certification

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Accomplishments

  • Successfully persuaded an education client to reallocate their TV media budget exclusively to digital marketing efforts, a strategic move that culminated in substantial growth in student enrollment. This achievement became a hallmark case study for our agency, showcasing our ability to drive significant client success through innovative marketing strategies.
  • Led Oozle Media to achieve Google Premier Partner status by significantly increasing our total Managed Customer Center (MCC) spend while delivering outstanding Cost Per Lead (CPL) results for our clients. This prestigious designation highlighted our commitment to excellence in digital advertising and our ability to drive substantial value and ROI for our clients through strategic PPC campaign management.
  • Spearheaded the expansion of the PPC team from a single member to a four-person unit, effectively managing and guiding the team towards achieving exceptional performance and productivity for the agency.
  • Achieved an exceptional 100% Return on Ad Spend (ROAS) for an e-commerce online outdoor retailer, significantly exceeding performance targets through strategic campaign optimization
  • Played a pivotal role in sustaining a startup's financial viability by managing PPC ad campaigns for clients, with the revenue generated from these campaigns serving as the sole source of income for the business during a critical period.

Timeline

Digital Marketing Manager

SocialClimb
06.2021 - Current

Account Lead

3Q Digital
09.2019 - 06.2021

Director of Paid Search

Oozle Media
09.2015 - Current

Senior Paid Search Specialist

LeadAmp
11.2012 - 08.2015

Senior PPC Specialist

SEO.com
12.2010 - 11.2012

SearchCenter Consultant

Adobe (Omniture)
04.2008 - 02.2009

Search Engine Marketing Planner

Helix Education (Datamark)
03.2006 - 04.2008

Bachelor of Arts - Political Science

Brigham Young University

Similar Profiles

CREATE PROFILE
Kristin Meyer