Kristin Meyer
Eagle Mountain,UT
Overview
18
18
years of professional experience
1
1
Certificate
Work History
Digital Marketing Manager
SocialClimb
06.2021 - Current
- Streamlined marketing efforts for healthcare practices by implementing Boost, a part of our software app that utilizes targeted Google and Facebook ads to attract potential patients in the area.
- Created, managed and optimized 150+ playbooks for healthcare practices to use to get their Google ads up and running within minutes.
- Assisted clients and customer success managers on seamless integration of Boost into their workflow for efficient ad campaign management.
- Recommended data-driven strategies to increase new patient acquisition and ad campaign revenue.
- Drove the expansion of new patient numbers to aid healthcare practice growth.
Account Lead
3Q Digital
09.2019 - 06.2021
- Served as the main point of contact for a major social media company, fostering strong trust and facilitating effective project collaboration.
- Leveraged digital marketing expertise to drive test initiatives, develop strategic roadmaps, and enhance the performance of existing paid media campaigns.
- Designed and executed effective advertising campaigns on multiple channels including Search, Display, Video, and Social media.
- Monitored campaign performance and pacing against budgets and targets, managing just over $1M in ad spend per quarter.
- Consistently improved Return on Ad Spend and increased sales through regular optimization of search, display, and social campaigns.
- Automated bid strategies and reporting using Search Ads 360.
Director of Paid Search
Oozle Media
09.2015 - 09.2019
- Created and executed successful Paid Search, Display, Remarketing, and Youtube video campaigns, consistently surpassing client's ROI objectives.
- Developed strategies for paid search campaigns, including keyword research, bid management, ad copy optimization, and A and B testing.
- Provided guidance and training for PPC team members who were responsible for managing specific accounts or elements of a larger campaign strategy.
- Implemented tracking codes into websites to measure the effectiveness of online advertising campaigns.
- Created and automated detailed reports of campaign performance and provided actionable recommendations to improve results.
- Performed competitive analysis of competitors' strategies and identified areas where our clients could gain an advantage in the marketplace.
Senior Paid Search Specialist
LeadAmp
11.2012 - 08.2015
- Planned, launched, and managed Google and Microsoft ad accounts for diverse clientele.
- Managed Display Network, Retargeting, and YouTube video campaigns.
- Successfully oversaw the implementation of Product Listing Ad campaigns for various eCommerce clients.
- Automated keyword bids and reports using Doubleclick Search (Search Ads 360).
- Analyzed campaign performance data, developing optimization strategies.
- Created and enhanced keyword lists, text ads, and bid strategies to optimize client's return on investment.
- Engaged with clients to understand their goals, campaign performance, and industry trends and provide recommendations.
Senior PPC Specialist
SEO.com
12.2010 - 11.2012
- Handled the planning, launching, and managing of clients' Google and Microsoft ad accounts.
- Managed Display Network, Retargeting, and Youtube Video campaigns.
- Implemented Mongoose Call tracking metrics for offline conversion tracking.
- Analyzed campaign performance data and formulated optimization strategies.
- Created and optimized keyword lists, text ads, and bid strategies to maximize client's ROI.
- Engaged in goal discussions, campaign performance analysis, industry trend assessment, and client recommendations
- Performed account reviews and wrote proposals to assist the sales team in the growing number of clients.
SearchCenter Consultant
Adobe
04.2008 - 02.2009
- Managed Google and Microsoft ad accounts for higher education clients, driving quality leads that significantly increased school enrollments.
- Utilize bid management platforms to target a profitable Cost per Lead (CPL).
- Regular optimization of keyword lists, ad text, and keyword bids.
- Managed and enhanced performance of Display Network and Retargeting campaigns.
- Demonstrated effective communication by discussing clients' goals, campaign performance, and recommendations.
Search Engine Marketing Planner
Helix Education
03.2006 - 04.2008
- Managed a $1 million paid search budget across multiple platforms including Google, Yahoo, and MSN.
- Pioneered industry-leading methodologies for optimizing PPC (Pay-Per-Click) advertising campaigns tailored to educational clients.
- Successfully established and optimized accounts, ensuring efficient allocation of funds to generate leads at a cost-effective CPA (Cost Per Acquisition).
- Expanded the client base within the education sector by leveraging cutting-edge bid management platforms, positioning our agency as the premier choice for both online and on-campus educational institutions.
Education
Bachelor of Arts - Political Science
Brigham Young University
Provo, UT04.2003
Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteImportant To Me
Work-life balanceCompany CultureHealthcare benefitsSkills
- Data-Driven Decision-Making
- Client Communication
- Performance Analysis
- Campaign Optimization
- Google Ads
- Facebook Ads
- LinkedIn Ads
- YouTube Ads
- B2B
- E-commerce
- Lead Generation
- Revenue Generation
Timeline
Digital Marketing Manager
SocialClimb
06.2021 - Current
Account Lead
3Q Digital
09.2019 - 06.2021
Director of Paid Search
Oozle Media
09.2015 - 09.2019
Senior Paid Search Specialist
LeadAmp
11.2012 - 08.2015
Senior PPC Specialist
SEO.com
12.2010 - 11.2012
SearchCenter Consultant
Adobe
04.2008 - 02.2009
Search Engine Marketing Planner
Helix Education
03.2006 - 04.2008
Bachelor of Arts - Political Science
Brigham Young University
Certification
- Google Ads Video Certification
- Google Ads Display Certification
- Google Ads Search Certification
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