Kristin Millar

Category Manager for Consumables; Nuts, Snacks, Candy, Baking, Grocery, Frozen/Dairy, and Seasonal
Programs

Managed Retail Big Box & Convenience Store Merchandising
Individually manage the number one supplier at Fleet Farm

Led six annual seasonal programs including POG builds, and resets, and led the team from start to finish

Manage financial plans, open-to-buy dollars, promotional vs reg dollars, and margin rates while course correcting
with KPI data

Stayed current on CPG market to maximize relevancy and evolving consumer trends.

Organized cross-functional meetings with stakeholders from different departments to discuss category initiatives.

Negotiated with vendors to obtain the most cost-effective pricing for product distribution.

Planned advertising campaigns for online, print, and other mediums.

Developed exit strategies to quickly remove unsuccessful products.

Developed and implemented category strategies to increase market share for assigned categories.

Developed marketing strategies based on corporate objectives and market trends.

Established metrics for evaluating success of promotional activities within assigned categories.

Achieved profit growth opportunities by analyzing data and identifying selection gaps.

Designed positioning plans for product categories to maximize visibility.

Devised long-term development strategies for product categories.

Identified new products, vendors, and services that could benefit the organization.

Used forecasting methods to determine product demand.
Maintained records of item cost, retail and gross profit and margin dollars to determine category sales and gross
profit results.