Kristi N. Morin ________________________
Bellingham,MA
Summary
Reliable Analytics Manager experienced in helping clients translate business and marketing goals into actionable data measurement plans. Bridges gaps between technical and non-technical stakeholders. Provider of holistic, beneficial analytics oversight for clients of all sizes in all areas of interest.
Overview
9
9
years of professional experience
Work History
Industry Team Manager, Ecommerce
InfoTrust
08.2019 - Current
- Manage portfolio of client accounts supporting analytics implementation and reporting projects for Google Analytics (GA4) platform while ensuring client satisfaction, profitability, innovation, and team development
- Consult with client stakeholders to understand their key business objectives and provide strategic recommendations to meet data analysis requirements
- Collaborate with clients to map out and implement appropriate data collection frameworks and develop customized training programs
- Support business development efforts through deepening relationships with existing clients to uncover new opportunities
- Assist with proposal development to ensure contracts are properly scoped and staffed for optimal project delivery
- Partner with Executive Leadership Team to develop, document, and implement organizational process improvements
- Analyze internal team performance metrics to inform project delivery timelines and staffing needs
- Perform monthly revenue accounting and reporting activities
Analytics Manager
Adswerve
11.2018 - 08.2019
- Managed small team supporting delivery analytics implementation projects for large, enterprise clients with complex streams of work
- Led client relationships and completion of project work in alignment with contract scope
- Led and participated in strategic and tactical planning discussions for collecting meaningful web analytics data that will solve business problems
- Developed and review project plans, timelines, and scopes to deliver quality project goals for clients
Senior Digital Analyst
Analytics Pros
03.2016 - 11.2018
- Developed and communicated implementation strategies for collecting meaningful web analytics data that enables clients to make informed business decisions based on accurate data
- Managed and maintained all aspects of Google Analytics implementations, including implementation documentation, Tag Management System (TMS) configuration, tool configuration, implementation testing, and user administration
- Prepared analytical reports to visualize data insights and pull together actionable recommendations
- Documented analytics approaches, process, and results to establish internal best practices to ensure production of consistent, high-quality deliverables across all clients
- Coached, supported, and guided junior team members in the performance of their duties
Sr. Web Analytics Strategist, Analytics
Internet Marketing Inc
03.2014 - 03.2016
- Evaluated digital marketing campaigns for multiple clients utilizing various attribution methods and assessed cross-campaign interactions to optimize the marketing mix
- Developed strategic insights based on analysis of data patterns and made recommendations to clients based on those insights
- Collaborated with account management and media teams to help translate and present campaign results to clients in a meaningful way
- Visualized and interpreted marketing performance data for presentation across a diverse client base
- Defined, developed, and maintained ongoing reporting dashboards
Education
Bachelor of Science - Economics
Georgia State University
Atlanta, GA12.2006
High School Diploma -
The Advanced Academy of Georgia
Carrollton05.2003
Skills
- Digital Analytics Implementations
- Solution Design Strategy
- Data Analysis
- Data Storytelling
- Problem Solving
- Consultative Communication
- Client Relationships
- Project Management
- Process Improvement
- Education & Training
- Team Building
- Business Development Support
Technical Tools
- Google Analytics
- Google Tag Manager
- Google Marketing Platform
- Looker DataStudio
- Tableau
- Google BigQuery
- SalesForce
- Asana
- JIRA
- Google Workspace Apps
- MS Office Suite
- Google Search Console
- Google Ads
- Adobe Analytics
Volunteer
Founder & President
WorkingMom Social Club
May 2020 - Present
A 501(c)(3) charity organization dedicated creating & facilitating a supportive network for working mothers in the local community by hosting regular social and community service events at times when working parents can be available to participate - weekends and evenings
Other Experience
September 2012 - March 2014
Integrated Analytics Analyst Havas Edge
March 2010 - May 2011
Web Analyst Penton Media
October 2007 - February 2010
Sr. Analyst DigitasHealth
March 2007 - September 2007
Market Analyst AutoTrader.com
Timeline
Industry Team Manager, Ecommerce
InfoTrust
08.2019 - Current
Analytics Manager
Adswerve
11.2018 - 08.2019
Senior Digital Analyst
Analytics Pros
03.2016 - 11.2018
Sr. Web Analytics Strategist, Analytics
Internet Marketing Inc
03.2014 - 03.2016
Bachelor of Science - Economics
Georgia State University
High School Diploma -
The Advanced Academy of Georgia
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