Kristin O'Connor
Parkesburg,PA
Summary
Results-driven account management professional prepared for next challenging role. Proven track record in cultivating client relationships and driving successful project outcomes. Known for strong collaboration skills and delivering consistent, impactful results. Highly skilled in strategic planning and client communication, with reliable and adaptable approach to changing business needs.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Account Manager
beMarketing
01.2023 - Current
- Lead a portfolio of up to 15 high-value accounts, overseeing traditional and digital marketing campaigns, branding initiatives, and cross-channel advertising strategies
- Revitalized underperforming accounts by conducting in-depth analysis of client goals, optimizing campaign strategies, and fostering stronger client relationships, resulting in long-term account retention
- Develop and execute strategic account plans to grow client revenue
- Collaborate with internal creative, content, digital, and web teams to ensure timely and effective campaign execution
- Serve as the primary point of contact for C-level clients, presenting monthly, quarterly, and annual performance reports, insights, and optimization recommendations
- Lead proposal development and negotiations, resulting in increased renewal rates and acquisition of new business from existing clients
- Monitor KPIs to assess campaign effectiveness, ensuring a consistent improvement in conversion rates, website traffic, and brand awareness
- Mentor junior account managers, providing guidance on best practices for client management, project oversight, and marketing strategy
Brand Manager
Alpha Dog Advertising
06.2021 - 01.2023
- Managed client accounts with annual marketing budgets of up to $1 million, driving successful marketing campaigns across digital and traditional platforms
- Collaborated with clients to define objectives and KPIs, ensuring alignment with their overall business goals and marketing strategies
- Oversaw creative development and media planning
- Played a key role in onboarding new clients, developing trust and fostering long-term relationships
- Conducted in-depth market research and competitive analysis to inform campaign direction and identify growth opportunities
Box Office Manager
American Music Theatre
06.2014 - 06.2021
- Oversee all box office operations for a theatre seating 1600 patrons, managing ticket sales for regular performances, special events, and membership packages
- Supervise and train a team of up to 20 box office associates, ensuring excellent customer service, timely ticket processing, and accurate cash handling
- Implement ticketing software upgrades and best practices that improved operational efficiency, reduced wait times, and increased sales
- Collaborate with marketing and sales teams to execute promotions
- Resolve escalated customer complaints related to seating, ticket issues, and refunds with professionalism and efficiency
- Prepare daily, weekly, and monthly sales reports, reconciling ticket sales revenue and deposits with a 98% accuracy rate
- Coordinate with theatre management, technical staff, and ushers to ensure smooth patron flow and event logistics
- Manage VIP ticket requests, group bookings, and special accommodations for patrons with disabilities, ensuring ADA compliance and superior service
Marketing Manager
Willow Valley Associates
01.2004 - 06.2014
- Designed and executed a variety of high-impact print marketing materials, including brochures, menus, and promotional flyers, ensuring brand consistency and enhancing guest engagement across hotel and restaurant properties
- Managed and grew social media presence across multiple platforms, increasing followers and engagement, and driving reservations through targeted content and promotional campaigns
- Developed and deployed email marketing campaigns, leveraging personalized messaging and segmentation to boost open rates and drive direct bookings
- Oversaw the annual marketing budget, optimizing spend across digital, print, and media channels to maximize ROI while achieving or exceeding revenue targets for hotel and restaurant operations
- Analyzed campaign performance data to inform future strategies
Education
Bachelor of Science - Communication and International Studies
Millersville University
Millersville, PA12.2001
Skills
- Account Management & Client Relations
- Digital Marketing Strategy (SEO, PPC, Social Media)
- Budget Management & ROI Optimization
- Cross-Functional Team Leadership
- Market Research & Competitive Analysis
- Campaign Performance Analysis
- CRM & Marketing Automation Tools (eg, HubSpot, SharpSpring)
- Excellent Communication & Presentation Skills
Websites
Certification
- Google Ads Certification - Google Skillshop.
Timeline
Senior Account Manager
beMarketing
01.2023 - Current
Brand Manager
Alpha Dog Advertising
06.2021 - 01.2023
Box Office Manager
American Music Theatre
06.2014 - 06.2021
Marketing Manager
Willow Valley Associates
01.2004 - 06.2014
Bachelor of Science - Communication and International Studies
Millersville University
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