Kristin Plagge
Van Nuys,CA
Summary
Accomplished Sales Manager and Merchandiser offering high performance development and implementation of superior sales strategy. Proven track record of 15+ years identifying and creating profitable business opportunities and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
18
18
years of professional experience
Work History
Omni Sales Manager - Region US
H&M Group - & Other Stories
Los Angeles, CA
01.2021 - Current
- Implemented Omni Sales Team structure; strategy, ways of working and recruitment of team, growing from 6 to 12 team members
- Utilized data and insights to increase & Other Stories customer base and reach in the United States
- Developed expansion strategy to drive multichannel profitable growth within the United States
- Together with global team, set future expansion strategies for Canada and Mexico
- Set locally relevant commercial plan; campaigns, activations, reductions and communications
- Improved and innovated the customer experience multichannel to optimize brand perception and sales results
Global Head of Retail
H&M Group - H&M Divided
Stockholm, Sweden
03.2019 - 01.2021
- Set and implemented global strategies for merchandising, visual presentation and physical store portfolio strategy
- Closely collaborated with assortment design teams to optimize collection quantification and presentation
- Established global buying and stock management strategy during pandemic
- Together with store planning and design, developed new store interior formats, used today in all new and rebuilt locations
Head of Merchandising
H&M Group - H&M
Mexico City, Mexico
04.2014 - 03.2019
- Developed the way of working and growth plan for the Merchandising team, growing from 1 to 9 team members
- Developed the way of working and growth plan for the Commercial team, growing from 6 to 24 team members
- Managed buying, allocation, sales and stock in a rapidly expanding market, growing from 3 to 45 stores
- Developed global best practices in Percentage Market buying way of working
- Workshop Trainer(in English and Spanish) – Your Leadership, Planning and Goal Setting, Your Strengths
- Head of Merchandising Global Trainer
Merchandise Manager
H&M Group - H&M Divided
New York, NY
12.2012 - 04.2014
- Managed buying strategy, allocation, sales and stock management for Divided in the company's biggest market
- Provided feedback to assortment design teams on collections, ensuring the needs of the United States were the priority
- Developed store department managers on how to best drive selling in Divided
- Formulated and pitched idea of Coachella collection and sales at the festival to assortment design teams and upper management
- Merchandise Manager Global Trainer
Project Merchandiser - Rebuilds & Expansion
H&M Group - H&M
New York, NY
08.2011 - 12.2012
- Developed and implemented of way of working for new role, now present in all markets globally
- Partnered cross functionally in setting way of working with area teams and construction
- Drove positive sales vs previous year in stores under rebuild
- Executed allocation set up and stock picks for new stores during the brand's largest expansion period, 50+ stores annually
- Trained area controllers in and coordinated execution of new store opening process
Store Manager
H&M Group - H&M
Los Angeles, CA
02.2010 - 08.2011
- Secured general operations and visual presentation to drive profitable net sales growth
- Development of managers and visuals
- Store Manager trainer
- ROTD Manager Los Angeles
Department Manager
H&M Group - H&M
Los Angeles, CA
06.2008 - 02.2010
- Secured general operations and visual presentation to drive profitable net sales growth
- Development of store associates
- Department Manager Trainer
- Expansion Store Manager
- Workshop Trainer – CA Supervisory Laws
Merchandise Manager
Bloomingdale's
Los Angeles, CA
06.2006 - 06.2008
- Visual presentation and processing merchandise for 10 departments
- Partnered cross functionally with sales staff and group managers to drive profitable net selling
- Created new visual presentation methods to drive customer interest
Education
Bachelor of Arts - Business Management
California State University - Chico
Chico, CA05-2006
Skills
- Strategic Planning and Development
- Sales Reporting and Actions
- Stress Management
- Verbal and Written Communication
- Staff Development and Relationship Building
- Self-Driven Leader
Languages
Spanish
Full Professional
Accomplishments
- Two-time nominee - H&M Group Erling Persson Award for exemplifying H&M Group values and leadership
- H&M Group Mexico Values Awards winner - Straightforward & Open Minded
Interests
- Hiking and mountaineering
- Boxing, cycling and physical fitness
- Fashion
- Interior design
- Travel
Timeline
Omni Sales Manager - Region US
H&M Group - & Other Stories
01.2021 - Current
Global Head of Retail
H&M Group - H&M Divided
03.2019 - 01.2021
Head of Merchandising
H&M Group - H&M
04.2014 - 03.2019
Merchandise Manager
H&M Group - H&M Divided
12.2012 - 04.2014
Project Merchandiser - Rebuilds & Expansion
H&M Group - H&M
08.2011 - 12.2012
Store Manager
H&M Group - H&M
02.2010 - 08.2011
Department Manager
H&M Group - H&M
06.2008 - 02.2010
Merchandise Manager
Bloomingdale's
06.2006 - 06.2008
Bachelor of Arts - Business Management
California State University - Chico
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