KRISTIN ROTHSTEIN
Grand Rapids,MN
Summary
Senior shopper insights and category strategy leader with 19 years of experience accelerating CPG category performance. Co-developed growth strategies for Target using syndicated retail data and advanced analytics from Circana, NielsenIQ, and Numerator. Communicated insights through executive presentations and actionable plans that increased sales and market share. Established trusted cross-functional collaboration to deliver strategic initiatives and category reviews.
Overview
20
20
years of professional experience
Work History
CATEGORY & TRADE SOLUTIONS MANAGER
SC Johnson
01.2020 - Current
- Partner with Target to develop category growth strategies through advanced category analytics, shopper insights, and syndicated data.
- Translate complex retail and shopper data into actionable recommendations that improve assortment, merchandising, and household penetration. Develop executive-level category reviews and customer-facing presentations that influence merchandising and strategic planning. Produce more than 1,000 planograms annually, balancing shopper insights, retailer objectives, and business growth. Quantified category growth opportunities and prioritized strategic initiatives by evaluating sales, share, shopper, and merchandising performance. Collaborate with cross-functional teams to execute strategic initiatives.
- Awards:
- Won 2021 Trailblazer Award for Courage due to recognition from Target buyer and Target Household Essentials Divisional
- Won 2023 Trailblazer Award for best in class merchandising of innovation
- Recognized by Target buying team as having Best In Class Category Reviews in 2025
CATEGORY ADVISORY SERVICES MANAGER
The Clorox Company
01.2016 - 01.2020
- Partner with Target to develop key strategies with expert category and marketplace knowledge of the laundry additives and water filtration aisles at Target. Deliver shopper insights and influenced category strategies that increased household penetration, improved merchandising effectiveness, and supported market share growth.
SENIOR SALES ANALYST
The Clorox Company
01.2012 - 01.2016
- Provide expert oversight in managing more than $150M in retail across 2 different departments at Target. Provide business analysis for the Glad and Brita brands. Track, measure and provide key insights on business indicators. Forecast accurate base and promotional volume for internal production and Target ordering process. Mentor other sales analysts and product supply analysts on the Target team.
- Awards:
- Earned Vendor of the Year in D83 at Target in 2013 and Vendor of the Year in D253 in 2014
- Was named Team of the Year in 2015 by Clorox corporate office
SENIOR BUSINESS ANALYST
Signature Sales, Inc.
01.2010 - 01.2012
- Provide expert oversight in managing more than $70M in retail segments of 10 different vendors in 7 different departments within Target. Ensure the success of initiatives by performing extensive assessment to obtain needs and develop effective course of action and by collaborating with vendor for execution. Engage in formulating sales forecast using ladders and sales analysis. Identify and discuss sales trends and fluctuations.
BUSINESS ANALYST
Signature Sales, Inc.
01.2007 - 01.2010
- Oversaw retail segments earning $30M annually with four different vendors of Target. Oversaw order management. Addressed vendor issues to ensure orders were shipped complete and on-time. Assumed full responsibility in forecasting corporate sales and shipments. Assisted vendors in planning and coordinating meetings where product is reviewed and retailer selects what they will buy, as well as in monitoring the charges and reversing unfair/incorrect charges from retailer.
Education
BACHELOR OF ARTS - PSYCHOLOGY
The College of Saint Benedict
Saint Joseph, MN05-2007
Skills
CATEGORY & ANALYTICS: Category Analytics
Shopper Insights
Retail Analytics
Syndicated Data
Sales Forecasting
Market Share Analysis
Assortment Strategy
Merchandising Strategy
Planogram Development
Growth Opportunity Sizing
TOOLS: Circana
NielsenIQ
Numerator
Power BI
SAP
JDA Space Planning
Microsoft Excel
Target Systems
LEADERSHIP: Cross-Functional Leadership
Executive Storytelling
Customer Presentations
Strategic Planning
Relationship Management
- Next Up Rising Stars Leadership Program: Completed in 2025
Timeline
CATEGORY & TRADE SOLUTIONS MANAGER
SC Johnson
01.2020 - Current
CATEGORY ADVISORY SERVICES MANAGER
The Clorox Company
01.2016 - 01.2020
SENIOR SALES ANALYST
The Clorox Company
01.2012 - 01.2016
SENIOR BUSINESS ANALYST
Signature Sales, Inc.
01.2010 - 01.2012
BUSINESS ANALYST
Signature Sales, Inc.
01.2007 - 01.2010
BACHELOR OF ARTS - PSYCHOLOGY
The College of Saint Benedict